After having a car, the 2023 Guangzhou Auto Show has already kicked off in a hot manner. From the lineup of exhibitors and the level of enthusiasm, the momentum of domestic cars this year is really strong. Whether it’s new energy pure electric, plug-in hybrid, or fuel models, the new products of domestic brands can compete with traditional joint venture brands and even luxury brands in terms of design and quality. “Chinese cars” have become the true protagonists of this year’s auto show.
Especially as the representative of domestic car spirit, the Red Flag brand, the HS7, HS3, and E-QM5 are particularly eye-catching. So how did these “domestic top-notch products” win everyone’s attention? Today, we will analyze them one by one. The first car for young people, it has to be fun to drive When it comes to the difference between this year’s car show and the past, it’s not just that the quality of our domestic cars is getting stronger, but the people who come to the show have also undergone significant changes. Young people who are just entering society have gradually become the main force in car buying, and this HS3, with its distinctive personality and full of sporty style, is just the perfect partner for young people’s vitality.
From the appearance, the HS3 perfectly interprets the traditional Chinese elements and the classic design of the Hongqi brand. It has the most youthful flying wing front face in the family, which is dynamic but not flashy, perfectly echoing the spirit of young people. The eagle-like through-type taillights, illuminated Hongqi logo, and the side decorative strip with the flying wing design and the long rainbow-like lighting effect not only keep up with the trend but also bring extra “ceremony” that is difficult to experience in the same level of car models.
In terms of interior design, the HS3 embodies the high-quality craftsmanship of a Chinese-style premium SUV. The symmetrical interior uses a large amount of safe and environmentally friendly soft materials for decoration, forming a sharp contrast with the common hard plastics and enamel decorative panels found in competing models of the same price range. Features such as multi-directional electric adjustable seats, super large panoramic sunroof, and wireless charging, which are “must-haves” for young people, are all in place, reflecting a good value for money.
In the current popular trend of intelligent configuration, the HS3 has achieved a leading level in the industry. The 1.0 intelligent connected vehicle system has a rich software ecosystem, supports voice control and mobile connectivity, and reduces the burden of driving by arranging for all aspects of life with just one click. In terms of power, the HS3 can be equipped with a 2.0T engine and four-wheel drive system, providing lively performance for city driving and long-distance travel, giving young people ample driving pleasure. Editor’s opinion: As a SUV with rich configuration and high cost performance, the choice of comfort configuration is definitely “the more, the better”. If you mainly use the car for daily urban commuting, the performance of the 2.0T mid-level configuration is excellent enough; if you also want to get close to the beautiful scenery of the motherland, then the top-level 2.0 four-wheel drive configuration is definitely not to be missed. The fourth member of the family, reliable is the best Compared to the young and individualized market, the market for pure electric household cars will pay more attention to the matching degree of cost performance and practical needs. The Hongqi E-QM5 has created superior advantages in space, endurance, and riding experience, making it very suitable for young families of three and budding entrepreneurs.
First of all, it is the pure electric endurance performance that consumers are generally concerned about. As a pure electric car with a price of 150,000 yuan (20990$), the endurance of E-QM5 is very solid, with an energy consumption of only 13.2 kWh per 100 kilometers, and it only takes 30 minutes to charge from 20% to 80%, which is fast and convenient, greatly reducing the mileage anxiety problem for urban commuting.
In terms of ride comfort, the Hongqi E-QM5 can be said to treat every family member as a VIP. Despite being in the mid-size sedan market, the E-QM5 has a wheelbase of 2990mm, which is almost at the level of previous D-class cars. The application of a 5-layer sound insulation structure and advanced acoustic glass also brings a rare sense of quietness in the same price range, coupled with seats developed for Chinese body types to bring excellent ride comfort.
- m/deg. The battery adopts a honeycomb aluminum design to avoid safety hazards. In terms of software, it is also ahead of the curve, with popular features such as FCW forward collision warning and AEB emergency braking system, providing all-around protection for the happiness of the family. Editorial viewpoint: The E-QM5 provides a variety of version choices to meet the different car usage needs of different families, including a corresponding “battery swap version.” If you have a fixed parking space for charging, the NEDC endurance 431km charging enjoyment version can achieve a good balance between endurance and car usage costs;
As the representative model of the Hongqi family’s C-class luxury SUV, the Hongqi HS7 is a high-end ride that combines presence, performance, and intelligence, making it especially suitable for successful business elites and quality-conscious large families. As a mid-to-large SUV, the HS7 has a tall and extraordinary stature. The oversized vertical grille at the front and the wing-shaped headlights complement each other, exuding a sense of pride without being ostentatious. When the line of sight turns to the side, you can see the strong and muscular lines that run through the body, giving it a full-bodied muscular feel.
Unlike its sharp exterior, the vehicle’s interior is low-key and elegant, with symmetrical design wrapped in genuine leather that reflects the rigor and heaviness of a high-end car model. Carefully savoring the design details of the interior, one can see HS7’s pursuit of life taste and high-end aesthetics. Rose gold chrome accents add a sense of ceremony. Imported ceiling materials, real eucalyptus wood trim, and a customized Dynaudio sound system also reflect a focus on the driving experience.
In terms of space, the layout and design of the HS7 still have a significant advantage over competitors in the same class. Especially the second and third row seats have good legroom, which is very rare. In terms of dynamic performance, the HS7 performs very balanced. The 2.0T high-power engine with a maximum power of 185kW is matched with a four-wheel drive system, which not only ensures power output but also improves the vehicle’s off-road capability. The suspension is equipped with a continuously variable damping suspension, providing stable driving posture and further improving ride comfort. Editor’s opinion: The high manufacturing process combined with excellent space design makes the Red Flag HS7 a versatile player for both home and business. However, if you focus on family comfort and value for money, the five-seat version may be a more suitable choice. And if you have long-distance driving or business needs, the top-notch 2.0T four-wheel drive flagship version can help you conquer all directions and reach the next peak in life.
Closing remarks: Whether it’s the lively HS3, the warm and reliable E-QM5, or the high-end and advanced HS7, the models of the Hongqi brand have shown enough sincerity to potential users and deep consideration for the car life scenes, enough to prove the sense of mission and responsibility of domestic brands to bring a better travel life to the people. If you have the need to purchase a new car, or want to experience the unique charm of domestic independent brand cars, then the Hongqi brand will definitely not disappoint everyone’s expectations.