The 21st Guangzhou International Auto Show officially opened on November 17th. The development of smart cars and new energy vehicles is not only a revolution in transportation, but also a change in lifestyle and mindset. With the continuous upgrade of competition in new energy vehicles, more new products and technologies will appear before the world. This year’s Guangzhou Auto Show will be themed “New Technology, New Life,” showcasing the latest technological achievements brought about by the development of smart cars and the new changes they bring to consumers. In response, different executives have expressed their views. CMO of Jike Intelligent Technology, Guan Haitao, said, “Jike 007 is the fourth product of Jike. We hope to give this product a name that is of special significance, hoping that it can compete with all products in the price range, so we gave it the name of a ace agent. Jike 007 is produced under the genes of Jike. It carries two labels, which have appeared among all netizens and users. Some netizens think that Jike’s performance is great, and some think that Jike’s safety is great. This is the gene of Jike itself, and I want to say that 007 also possesses these two genes.”
The following is a transcript of the interview Sina Auto: First of all, welcome to the interview room of Sina Auto. We also know that Jike just launched the Jike 007. We also want to understand the meaning behind the name Jike 007. Many Weibo users are also very interested in it. Guan Haitao: I have seen that many netizens are very interested in Jike 007. It is the fourth product of Jike. Why did we give it the name 007? Because it is the first product of Jike to enter the sedan field. We hope to give this product a special name and hope that it can compete with all products in its price range, so we give it the name of a ace secret agent. Sina Auto: Understand. I want to know if 007 has a specific communication tag, and how will the communication be planned in the future? Guan Haitao: This product 007 is produced under the genes of Jike. It embodies two tags. These two tags have appeared among all netizens and users. Some netizens think that Jike’s performance is excellent, and some netizens think that Jike’s safety is excellent. This is the gene of Jike itself. I want to say that 007 also possesses these two genes. At the same time, you will find that in today’s just-concluded 007 press conference, including price and configuration, you will find that it is very strong in the field of intelligence. After activation, it will open the national high-speed NZP smart driving. It will also be very strong in the field of smart driving. This is one and two. In the cabin area, it is equipped with an 8295 chip, which will further enhance the entire cabin area. So, first, it inherits the family gene of Jike, and at the same time, it further enhances itself in the field of intelligence. If no one remembers, just remember the “Three 800s” of Jike 007. The first is the 800-volt system; the second is the longest range in this segment, with a range of over 800 kilometers; the third is that Jike has built more than 800 charging stations. So, if everyone can remember these “Three 800s,” they will basically be able to remember the product power of Jike 007 very clearly. Sina Auto: Can I understand that the safety and performance you just introduced belong to the overall brand gene of Jike? Guan Haitao: Yes Sina Auto: Can you talk more specifically? Guan Haitao: I can talk about it. In fact, many people are asking what exactly is the label of the Jike brand. I’ve heard a lot of people asking about this topic, and I want to chat with netizens about it. If your perception is that it is very strong in terms of performance and safety, then you can understand these two labels for the brand. “Safety” is what all netizens give, and the name “Tank” is also given by netizens. It is also very strong in terms of performance. Yesterday, we released “Extreme Krypton 007: One Against Four,” which caused a lot of buzz on the internet. Why is this? Extreme Krypton’s iconic gene symbol for its performance control is very strong. For the first time, 007 entered within 3 seconds. Its performance and safety are the evaluations given by netizens. From the perspective of the Extreme Krypton brand, there are two points I hope all users can remember: The first point is that it is a brand that constantly pursues extreme technology and extreme technology. It is a brand that is trained in technology. This is the first label. The second label is that I hope the Extreme Krypton brand can provide customers with reliability. Why is it reliable? Safety is the first premise for doing everything now. Therefore, a brand that can think from the ground up, from integrated pressure casting technology to cabin, intelligent driving, and all logical thinking revolves around people and safety, is actually reliable. These are some of my thoughts. Sina Auto: Thank you, thank you for the last question. We see that there are many changes in the current automotive industry. In response to the current situation, we have also summarized some key words, and we hope that you can pick one or a few to express what you just said. You have already expressed a key word, so regarding the points about fuel vehicles and intelligence, or user value and corporate organization, or the development trend of the automotive industry in 2024, could you share your views on one of these points? Guan Haitao: I just mentioned the label of short-term traffic and long-term value. Let me tell you a story. I used to be a fuel car user, and I was a loyal representative of BBA, having driven Land Rover and BMW. I am a loyal user of the BMW 5 Series GT. However, when I started driving an electric car, especially after driving the Extreme Krypton 001, I found that its handling performance is more forward-looking than that of fuel cars. This is the first point. Second, its intelligence, its entire experience system, including its intelligent driving and cockpit intelligence, are much more advanced than fuel cars. So, from the user’s perspective, you will find that there are currently two types of people in the market. The first type is those who have transitioned from gasoline cars to electric cars. They will discover that there are many different points, including handling, speed, and the interaction of the intelligent cockpit and intelligent driving. The other type is the younger generation whose first car is an electric car. They are educated very clearly by the market today and will carefully compare prices, intelligence, chips, handling, and chassis. The development of new energy vehicles in recent years has advanced the industry in the field of intelligence. I believe that in the future, both traditional gasoline cars and future new energy vehicles will make great strides in the field of intelligence because both types of users have demands in this area. This is my opinion. Sina Auto: Okay, thank you. We have selected some of the hot topics that people are very concerned about this year. You can pick one of the topics and express your opinion. Guan Haitao: I’ll pick the last topic, “Are electric cars reliable for long-distance travel?” I believe that today, Jike 007 has given a perfect answer. If you pay attention to Jike 007, you will find that it can travel over 600 kilometers on a 15-minute charge, and the total range of 007 is 870 kilometers. This means that when your battery technology and fast charging technology reach a certain stage of development, you will find that electric cars are reliable for long-distance travel. This can be compared to the transition from the era of feature phones to the era of smartphones. Back then, people often worried about the battery, but today, I believe that very few people worry about the battery because you can see the progress of charging facilities in the fast charging ecosystem, battery technology, and the entire energy replenishment ecosystem anytime, anywhere. So, I think that it requires the joint efforts of all brands to make electric cars reliable for long-distance travel, and of course, Jike has taken the lead in this. Sina Auto: Okay, thank you. Guan Haitao: Thank you, teacher.