On November 17th, the 21st Guangzhou International Auto Show officially opened. The development of smart cars and new energy vehicles is not only a revolution in transportation, but also a change in lifestyle and mindset. With the continuous escalation of competition in new energy vehicles, more new products and technologies will appear before the public. This year’s Guangzhou Auto Show will be themed “New Technology, New Life”, showcasing the latest technological achievements brought about by the development of smart cars, and the new changes it brings to consumers. In response to this, different executives have expressed their views. Wang Rusheng, deputy general manager of JETOUR Automotive Marketing Company, stated that with the trend of new energy, JETOUR cannot be absent. JETOUR relies on Chery Group and new energy technology, and in the future will launch products focusing on urban leisure, outdoor rugged off-road, and even more versatile pickup trucks, and will gradually launch eight products within the next two years to meet the needs of the entire new energy customer base and market. In 2024, we will fully enter the new energy era, and also help the entire JETOUR brand achieve the sales target of 500,000 vehicles by 2024, and the sales target of 1 million vehicles by 2025.
The following is an interview record Sina Auto: First of all, welcome President Wang to the Sina Auto live broadcast room with Jetour. I would like to know what the positioning of the Jetour Mountain and Sea we released is and what the future strategic layout is. Can you briefly introduce it? Wang Rusheng: Jetour Mountain and Sea is mainly a new energy product series. Jetour has always adhered to the brand strategy of “travel +”. Jetour Mountain and Sea will continue to focus on this major brand strategy, positioning itself as the “hybrid off-road leader”. Next, we will work around Mountain and Sea through new series, new products, new channels, new ecology, and new teams, striving to become the world’s first hybrid off-road brand. First of all, at the level of new series, we will continue to uphold the brand concept of Jetour being more open, more outstanding, and more sincere, to create the world’s first hybrid off-road brand. Secondly, in terms of new products, we will continue to empower. Next, we will focus on the Urban Joy SUV series, Hardcore Off-road SUV series, and Pickup series. In the next two years, we will launch eight new hybrid products in succession. Third, in new channels, Jetour Mountain and Sea will build a new Mountain and Sea experience center nationwide. It is expected that there will be 300 openings by the end of this year, and 450 will be reached next year. At the same time, we will also create a new service experience for users at the new channel level. For example, all Mountain and Sea experience centers nationwide can be free charging stations for all users 24 hours a day, and they can also be service stations for all users nationwide. Because Jetour users like to travel, for example, from City A to City B, we not only provide you with charging services, but you can also rest and recuperate at the service station, where the car can be tested, and people can also refresh themselves. Let each service station in the country become a local tourist attraction. We will also build a new service model, including the industry’s first “white + black” service experience. As long as users have a need, Jetour Mountain and Sea’s services will be available whenever needed, including our provision of free door-to-door test drive services within 50 kilometers, making it more convenient for more users to experience our products. Fourth is the new ecology. JETOUR “Travel+”, travel will inevitably have accompanying needs. Currently, we have built more than 100 ecological equity partners nationwide. Next, we will continue to expand our circle of friends, allowing our users to travel to any place in the country. For example, the tourist attractions, dining, and accommodation you visit can all enjoy the unique VIP service experience brought to you by JETOUR. In addition, we will build a new sales service team to provide our customers with more professional and attentive services. Sina Auto: You just introduced the general plan. We want to know why JETOUR launched the new energy series of “Shanhai” and what is the reason behind it? Wang Rusheng: First of all, it comes from the support of JETOUR users. Because of the support of users, JETOUR Shanhai also came into being. After five years of development, JETOUR has achieved some initial small achievements. So far, we have over 870,000 global users, and over 39 million fans supporting JETOUR. This is also the foundation for us to do new energy in the future. Secondly, under the trend of new energy, JETOUR cannot be absent. Chery Group has accumulated a lot of technology and capabilities in the construction of new energy, and can be said to be leading in the industry. We rely on Chery Group and new energy technology to launch our products around urban leisure, outdoor hardcore off-road, and even more versatile pickup trucks. In the next two years, we will launch eight products to meet the needs of the entire new energy customer base and market. In 2024, we will fully enter new energy, and also help the entire JETOUR brand achieve the sales target of 500,000 vehicles in 2024 and 1 million vehicles in 2025. Third, Jetour has always been committed to “travel+” development. In fact, the way of traveling has changed significantly. Users now have new emerging travel demands, such as the popular special forces-style tourism this year, and some users like to take their families on weekend trips, etc. The emergence of these new travel methods will inevitably bring about some changes in the demand for cars. Jetour has always been deeply engaged in “travel+”. We use customer needs as market insights. With travel+ electric, your travel experience will be completely different. Mountains and seas will make you feel a different kind of travel happiness that traditional cars cannot provide, and it can also take you to places that traditional cars cannot. This has been the support for Jetour’s deep cultivation of “travel+” over the years. At the same time, we have always focused on creating an ecosystem around “travel+”, and user cooperation rights and interests. All of this will bring users a different experience. Sina Auto: You just mentioned technology, and we would like to know what kind of technological support Jetour has for its upcoming efforts, especially since technology has been a big focus this year. Wang Rusheng: Jetour’s greatest advantage comes from its technology. We have the Kunlun Off-road Platform, Kunpeng Super Hybrid C-DM technology, Lion Smart Cabin/Grand Pro Smart Driving, and the ultimate versatile spatial scene capabilities, as well as Jetour’s unique “travel+” ecosystem. This is our technological foundation. First is the Kunlun Off-road Platform, which has features such as super power, intelligent chassis, and electric four-wheel drive for strong off-road capabilities. These features allow Jetour to have a more prominent technological presentation and characteristics in travel or off-road scenarios. Additionally, the Kunlun Off-road Platform also has strong scalability. Second, the Kunpeng Super Hybrid C-DM technology, equipped with the fifth generation 1.5TGDI efficient hybrid dedicated engine, achieving a thermal efficiency of 44.5%. In the entire industry, this indicator is undoubtedly leading. With this dedicated engine technology, there is strong power, performance, and safety, combined with a dedicated gearbox. In terms of technology, the overall technological reserves and advantages are quite evident. Third, in terms of intelligence, we have the Xiongshi cockpit/Dazhuo intelligent driving. In terms of intelligent cockpit and intelligent driving, users can have a good interactive experience and feeling. Next, we will continue to iterate and upgrade the user’s intelligent experience. Currently, in our community, we have the unique Jetour roadmap, which other brands do not have. Our users all love to travel. When you want to go somewhere and don’t know where to go or what route to take, you can see the most suitable tourist route on our car’s large screen. You can also share good routes on our platform. In the future, we will continue to improve the user experience around travel. Speaking of travel, more demands are inevitably raised for space. If we are outdoors, I may want it to become a large bed; if it is a family trip, I hope it is multi-seat. At the same time, I can also turn it into my own studio. Therefore, these demands put forward more requirements for space. Jetour has been deeply cultivating “travel+” for many years and has some of our own understanding of users’ greater space needs. We can better meet their needs with our versatile, intelligent variable space. Finally, in terms of ecology, the ecology gives users a different travel and car experience during the play process. Sina Auto: Looking at 2024, we have seen a lot of changes in the automotive industry this year, with many unexpected directions and points. What trends and characteristics do you think the automotive market will have in 2024? Wang Rusheng: First of all, the Chinese automotive market has encountered many changes since 2018, entering the era of stock market from the era of incremental market, especially from 2018 to now. It can be said that every year is extraordinary, with the switch between National V and National VI, the impact of the epidemic, and the rapid rise of new energy. Therefore, the entire automotive market is always full of changes. However, we still need to look at the entire future. Although these years have not been very flat, the market has gone through an adjustment period, and this year we have seen a strategic process of steady growth. It is expected that the future of the Chinese automobile market will be a very good market for all brands, or for all automobile companies. There are always opportunities and challenges at any time. The key is to see how to adapt to these changes or lead these changes, and to be ahead of the changes. I think that for any brand, there may be opportunities in crises, just like Jetour. Jetour is in the same environment as everyone else. It is expected to achieve sales performance of over 300,000 vehicles for the whole year, with a year-on-year growth of 64.7% from January to October this year, which is definitely at the forefront of the entire automotive industry in terms of growth rate. And now we are also getting higher and higher in the market. We are now ranked fifth in the Chinese brand fuel SUV market, and it should be said that among the new car companies in China, we are the fastest growing. Whether it is as an enterprise or a dealer, how to deeply understand and insight into such changes, make preparations in advance, and respond, we can develop better together. Sina Auto: The last interactive session, there are a large number of users on the Weibo platform who will pay attention to hot searches every day. We have sorted out some of the most discussed topics in the automotive industry this year and would like to ask you to pick a topic that you are interested in discussing. Wang Rusheng: I’ll pick the second topic. Sina Auto: Okay, is 200,000 the last stronghold of fuel vehicles? Wang Rusheng: This topic is also quite interesting. Indeed, there is a great change happening in the Chinese automobile market. There used to be fuel vehicles, but now it has become a market with rapid growth in new energy. It should be said that it has brought great challenges to fuel vehicles. However, I think the core of a car is to meet the needs of people behind the car. As for whether it is fuel or new energy, I think it should be chosen based on the different needs of users. So, I think that for such a vast market in China, there may have been many people saying that fuel vehicles may not exist in the future. Of course, this depends on the time dimension and policy guidance. In the short term, I think that traditional fuel vehicles and new energy vehicles will definitely coexist. After all, the Chinese automotive market is very diverse. Whether it’s 200,000, 100,000, or 300,000, I think it depends more on the positioning of your product. Originally, in the off-road segment, it definitely still requires fuel, but now we can also see more new energy products entering the off-road field. Vehicles under 200,000 are for family use, each with its own demands. It still depends on the company’s insight into the market’s segmentation. I think there will definitely be products that meet the needs of the segmented market. Sina Auto: Thank you for the interview today, Mr. Wang. Wang Rusheng: Thank you, host.