In the field of new energy vehicles in the domestic medium and large-sized car market, if the price is not above 300,000 yuan (42300$), it is not worthy of the configuration! Currently, in the market for new energy medium and large-sized cars priced above 300,000 yuan (42300$), there are models such as Avita 12, Jike 001, Zhiji L7, NIO ET7, and Lantu Zhuiguang. However, the best-selling model is Jike 001. Why? Is it because Jike 001 looks too outstanding and unique, while other models are standard sedans, which should theoretically be more easily accepted by consumers? However, Jike 001 is a practical hatchback, and in terms of practicality, it is the most practical among the several models!
The battle between the popular cars in the 300,000 to 400,000 yuan (56400$) range: Jike 001 vs. Avita 12 In terms of price, the suggested retail prices of Avita 12, Jike 001, Zhiji L7, NIO ET7, and Lantu Zhuiguang are 30.08-40.08 thousand yuan, 30-76.9 thousand yuan, 33.88-57.88 thousand yuan, 42.8-50.6 thousand yuan, and 32.29-38.59 thousand yuan, respectively. Jike 001 is the cheapest, while Avita 12 is only 0.08 thousand yuan more expensive than Jike 001. Will Avita 12 be equally popular? Only time will tell for the newly launched Avita 12.
Image data source: Chezhi.com In terms of sales, according to data from Chezhi.com, the cumulative sales of Jike 001, Zhiji L7, NIO ET7, and Lantu Zhuiguang in the first 10 months of this year are 61,515, 1,297, 4,924, and 3,246 respectively. Looking at the sales data comparison, it is indeed the stylish Jike 001 that is the best-selling, which is related to its starting price of 300,000 yuan (42300$). The price of the Avida 12 has been directly lowered to 300,800 yuan (42420$). Will the Avida 12 have the same good fortune as the Jike 001?
Last night, the editor took a stroll in the Taikoo Li in Chengdu and saw the experience center of Avita, along with Lynk & Co from Sweden. The rent in Taikoo Li Chengdu is not cheap, in order to showcase their luxury brand positioning, both Lynk & Co and Avita are going all out. However, Lynk & Co became popular with their extended-range SUV, while Avita’s starting price of over 300,000 yuan (42300$) for the Avita 12 is facing competition from the nationwide 31,000 yuan (4370$) discount for the Geely 001. Can it withstand the competition?
The Avita 12 sedan and the Jike 001 hatchback have similar product capabilities. In terms of product capabilities, at comparable guide prices, the Jike 001 may encounter strong competition from the Avita 12, as the entry-level model of the Avita 12 has a range of 700 kilometers, while the base model of the Jike 001 only has a range of 560 kilometers. The Avita 12 is a standard sedan, while the Jike 001 is a rugged hatchback. In terms of practicality in the trunk space, the Jike 001 is indeed more practical, and the Jike 001 also has the advantage of being the first to enter the market.
Looking at the driving feel, the Jike 001 base model uses a four-wheel drive dual-motor design, while the Avita 12 uses a rear-wheel drive single-motor design. However, both models have the same chassis suspension structure, with independent front double wishbone suspension and independent rear multi-link suspension. It is certain that the driving feel of the four-wheel drive is slightly better than the two-wheel drive, but it consumes more power. That’s why the entry-level Jike 001 with a slightly smaller battery has a shorter range than the Avita 12. In addition, the Avita 12 also has a four-wheel drive version available!
In the comparison of the entry-level models, the Avita 12 has more features than the Extreme 001, including Sentry mode, 352 TOPS computing power, 3 additional laser radars, automatic lane entry and exit, signal light recognition, electric spoiler, gesture recognition, active noise reduction, heated steering wheel, and streaming rearview mirror. However, the Extreme 001 also has many additional features compared to the Avita 12, making the difference in configuration not significant.
Wrapping up, why was the Geely K-Car 001 the best-selling electric car in the 300,000-400,000 yuan (56400$) price range before the arrival of the Avita 12 on the market? It’s because the Geely K-Car 001 is cheaper and more practical than the Zhiji L7, NIO ET7, and Lantu Chasing Light. Now, the only car that can compete with the Geely K-Car 001 in terms of price is the Avita 12, but currently, Geely K-Car 001 dealers are offering a discount of 31,000 yuan (4370$). How long can the Avita 12’s price hold up? Of course, the only car that can potentially take market share from the Geely K-Car 001 at the moment is the Avita 12!