The 2023 Guangzhou International Auto Show officially opened on November 17th. Dongfeng Motor Corporation Limited presented its three major product series under the theme “Rising in the East, eRising to the New,” showcasing the new look of the “Dongfeng” brand. Among them, the first smart and elegant electric coupe under the eπ brand, the eπ007, made its public debut and launched the “G.E.T” crowd testing plan. The Dongfeng Fengshen Haohan Space E-sports Edition also made its debut, and the first model of the Dongfeng Nano series, the Nano 01, officially started pre-sale. Since Dongfeng announced the implementation of the “Leapfrog Action” for new energy passenger vehicles on August 16th, the brand’s product lineup has achieved further focus and clarity. The Dongfeng Fengshen continues to deepen its presence in the mainstream passenger car market, providing a variety of options including fuel vehicles, hybrid vehicles, plug-in hybrids, and pure electric vehicles. The eπ brand, as the main force in Dongfeng’s independent new energy mainstream market, seizes opportunities and rises with the help of Dongfeng’s new energy industry chain’s technological reserves and innovation. The Dongfeng Nano is positioned as a “national professional pure electric brand,” focusing on the Chinese market and global layout to support Dongfeng’s overseas business development. At this Guangzhou Auto Show, the Dongfeng brand made its first concentrated appearance, showcasing a series of heavyweight new products aimed at mainstream market demand, demonstrating the new attitude and strength of Dongfeng’s “main force” in the passenger car field, accelerating the brand’s development. As a member of the Dongfeng brand family, Dongfeng Nano unveiled its first sincere work, the Nano 01, and officially started pre-sale at the show. The Nano 01 offers two ranges of 330/430km and four body colors to choose from, with pre-sale prices ranging from 79,800 to 109,800 yuan (15480$), offering four pre-sale benefits. Chen Meng, General Manager of Dongfeng Nano Marketing Division, said, “Rejecting imperfections, redefining national cars, and meeting people’s demands for a better life is Dongfeng Nano’s goal.” The new electric brand eπ, which is aimed at the mainstream market, unveiled its first product, eπ007, at the Wuhan Auto Show on November 10th, and it was displayed again at the Guangzhou Auto Show, becoming a highlight of the Dongfeng brand booth for the general public. During the press conference, Yu Fei, the general manager of Dongfeng Yipai Marketing Division, explained the original intention of eπ’s establishment: “The establishment of the eπ brand is to bring better choices to all the avant-garde explorers of the times. They focus on experience, pursue technology, are willing to try new things, and explore diverse excitement.” “In terms of future product planning, eπ will focus on both pure electric and extended range power tracks, and will launch more than 10 models within 3 years to achieve full coverage of the mainstream market,” Yu Fei said. To better polish the product and achieve co-creation with users, eπ007 officially launched the “G.E.T” crowd-testing plan, inviting 200 users from different industries and circles to participate in product optimization to ensure that the delivered product is more perfect. In addition, Dongfeng Fengshen also showcased its product matrix, including the debut of the Hao Han space e-sports edition, Hao Han DH-i, and SKY EV01, demonstrating the strong power and technology evolution of Dongfeng Fengshen’s products. Among them, the Hao Han space e-sports edition is the latest version evolved by Hao Han based on user demand, and it is the practice of Dongfeng Fengshen’s concept of “customer-centric.” Shi Jianxing, general manager of Dongfeng Fengshen Marketing Division, told reporters that the reason for developing the Hao Han space e-sports edition is because “among the first batch of Hao Han users, we found that many of them are from the ‘Z generation.’ They love e-sports, aspire to cutting-edge technology, and hope that their new car will have powerful power and ultimate technology, while also becoming a trendy ‘e-sports toy.’ Dongfeng Fengshen has changed to meet their needs and tailored the Hao Han space e-sports edition for them.” Dongfeng brand related personnel stated that with the three major product series of the Dongfeng brand fully deployed, Dongfeng has formed a comprehensive brand and product lineup in the field of new energy, not only including the warrior and Lantu targeting the luxury and high-end market, but also the Dongfeng brand which meets the diverse needs of the mainstream market, continuously empowering customers’ beautiful car life.