For a long time, the million-level car market has been an area that many Chinese car companies have been eager to break through. Even in the niche market of rugged SUVs with high technological barriers, who can say which Chinese car company can overcome the brand barriers and stand out among the competition? It wasn’t until the appearance of the Hongqi LS7 that the answer was given. At the 21st Guangzhou International Automobile Exhibition, which opened on November 17th, the Hongqi LS7, with its own independent exhibition area, took the center stage. The Hongqi LS7 is the only full-size rugged SUV in China, inheriting the historical heritage of the “Golden Sunflower” sub-brand, with a new understanding of luxury that perfectly integrates top-notch technology and craftsmanship with the ancient Chinese civilization, creating a model of nobility. As a million-level luxury car that overturns tradition, the Hongqi LS7 has become a representative work that subverts traditional car development thinking, whether in terms of technological foresight and originality, or in view of the brand’s new understanding of luxury. It is clear that the Hongqi LS7 represents not only a breakthrough in the luxury car market brought about by technological innovation, but also the determination and confidence of the Chinese automotive industry to stand at the center of the world.
Hongqi LS7 design inherits Chinese aesthetics With over 60 years of national car brand history, the Hongqi brand has accumulated a large number of classic design elements, which are fully displayed on the Hongqi LS7. The front adopts the family design language of “high mountain waterfall, middle flow pillar”, the large-size straight waterfall grille makes the Hongqi LS7 look quite shocking, with a kind of imposing momentum, coupled with the through flag logo extending from the grille to the hood, the large area of matte chrome decoration on both sides of the grille combined with LED light strips, brings a dignified and majestic Chinese style.
The Hongqi LS7 continues the overall side profile design of the L series, with a high front and low rear design that looks very elegant. The side profile of the car is also simple, with a suitable amount of chrome decoration, extending a smooth and sturdy side view, showing the momentum of the flag flying high. The iconic horizontal and vertical combined taillight design, when lit, shines brightly and beautifully; the horizontal light group is cleverly combined with Chinese architectural decorations to create the momentum of flags flying above the city gate tower, demonstrating extraordinary demeanor.
At the rear of the car, the Hongqi LS7 continues the use of the Hongqi’s traditional through-type taillights, with a large number of straight lines showing a certain sense of hierarchy. The chrome trim continues the classic design of the L series, using a symmetrical design with four decorations on each side, conveying a stable and smooth feeling, while the outer surround echoes the bright trim decoration on the side of the body. The interior of the Hongqi LS7 adopts a Chinese luxury design, with unique and thoughtful details everywhere, showcasing luxury and nobility. The symmetrical center console is supplemented with wood, leather, and metal decorations; the dual-spoke steering wheel adopts a trendy design, complemented by semi-circular chrome decorations; the classic sunflower emblem, brass sword handle, center quartz clock, and laser-engraved “Mao-style Red Flag” Chinese characters on the door panel’s solid wood decoration strip, all exude unique taste and elegance.
The Hongqi LS7 can be said to have reached the pinnacle of the current domestic brand models in terms of size, design, interior style, and luxury level. It is a luxury car truly tailored for the “Chinese new high-end exquisite aestheticism” crowd, and also an excellent product brought by the new Hongqi brand with its super high car-making level. Hardcore domestic full-size SUV As the only full-size hardcore SUV in China, the Hongqi LS7 possesses unparalleled versatility. With a body length of nearly 5.7 meters, a width of over 2 meters, and a breakthrough wheelbase of 3.3 meters, paired with 22-inch wheels, the overall posture of the vehicle is more majestic and imposing, dominating the scene. With two seating layouts of four seats and six seats, the interior space of the Hongqi LS7 is quite considerable, making it hard to find a rival in the same class of vehicles.
The Hongqi LS7 is equipped with a Chinese brand’s first 4.0T V8T ultra-energy-saving engine, with a maximum power of 265kW and a peak torque of 500N·m, matched with a ZF 8-speed automatic transmission and four-wheel drive system, providing strong driving control and comfortable riding experience. In terms of safety protection, the Hongqi LS7 adopts top-level algorithm “Chinese core” to create a 3.5-level information firewall, ensuring information security with high-strength steel accounting for 63% of the entire vehicle and a “multi-path force transmission” body structure, providing a super-strong protective body, truly achieving dual protection of personal and information security. In addition, the Hongqi LS7 also offers an intelligent technology package including lane departure warning, traffic sign recognition, driver state detection system, adaptive cruise control, rear traffic crossing prompt, intelligent aromatherapy, and a rear-seat luxury customization package, maximizing the satisfaction of users’ high-end mobile travel needs. It is foreseeable that the Hongqi LS7, as a successor to the Hongqi spirit under the Hongqi Kuihua sub-brand, will open a new chapter for national brand full-size hardcore SUVs with Hongqi’s new high-end aesthetics and multiple hardcore independent technologies. Insight into the core needs of high-net-worth individuals Among many domestic brands, Hongqi has the ability to produce truly million-dollar luxury cars, and Hongqi’s million-dollar luxury cars also have enough strength to gain recognition from high-end users. Behind this, it is inseparable from the deep insight of the Hongqi brand into market changes, the deep excavation of precise user needs, the in-depth research of independent hardcore technology, the creation of excellent strength products, and the firm commitment to establishing a national luxury brand. In order to further enhance the sense of respect and nobility of Hongqi LS7 owners, exquisite, rich, and noble high-end customization projects have been successively opened to users, including a richer range of interior and exterior colors, interior clocks, two-tone body and hand-painted waistlines, wheel rims and other exterior parts, as well as intelligent technology packages, rear seat luxury packages, embroidery, starry sky roofs, and other premium appearance kits available for pre-order. For example, the Hongqi LS7 Polar Pegasus Edition two-tone custom model, based on the exploratory and enterprising product tone, incorporates the representative Pegasus and vast star tracks of the western frontier as exclusive elements into the design. With exquisite embroidery techniques, it showcases the rugged and tough decorative style of the entire vehicle. Embroidered with the Qihui starry sky roof, the application of ultimate craftsmanship arranges over 300 optical fibers according to the star map, precisely positioning each one with individually designed brightness and lighting sequence, creating an extremely realistic starlight effect. The Hongqi LS7 has created a new record of independent brand advancement at multiple core levels, achieving a new leap in independent technology, and many technologies have reached international leading levels, making it the “pride of China” in the national automotive industry. As a representative of the national automobile industry, the Hongqi brand will continue to innovate and adhere to technological innovation and high-quality intelligent manufacturing as its core. It will serve the new era of Chinese-style nobility with outstanding products and exclusive experience services.