How can the smart era enhance digital experience? The innovative all-electric BMW i7 provides the answer.
In the past century, traditional automotive giants have had absolute control over the luxury car market thanks to the technological strength accumulated during the internal combustion engine era. However, with the arrival of the new energy era, new energy car companies such as Tesla, NIO, Xiaopeng, and Li Xiang have stolen the spotlight, putting pressure on traditional car companies. Despite this, traditional car companies with strong car-making capabilities have risen to the challenge, proving their strength in the new energy era, as demonstrated by luxury brand BMW. At the recent Guangzhou Auto Show, BMW showcased the innovative all-electric BMW i5, with electric products covering almost all mainstream niche markets. Not only that, but BMW Group’s new energy vehicle sales in China have surpassed 300,000 units. In the first 10 months of this year, BMW’s all-electric models led by the BMW i7 have performed impressively, with domestic market sales increasing by 211% to reach 78,568 units. This not only demonstrates BMW Group’s strength in electrification transformation, but also sets an example for other traditional luxury brands. As the latest flagship model in the pure electric era, the BMW i7 incorporates breakthrough design, digital experience, luxury heritage, and driving pleasure, redefining the standards of large luxury sedans and leading the large luxury niche market into the pure electric era. Stunning breakthrough design In the traditional era of fuel cars, D-class luxury sedans have inherent prestige and strong symbolic identity, with the BMW 7 Series proving its influence as a top D-class flagship sedan. As the flagship model of the BMW brand in the electric era, the BMW i7 has the same mission, empowering users through digital technology and evoking labels such as “technology, luxury, driving pleasure” the moment they come near this car.
When you first see the BMW i7, you will be shocked by its revolutionary design, especially the large BMW kidney grille, which has become the focus of attention. The grille is not just for show, it also has a strip of lights around it. In addition, it is equipped with cameras, millimeter-wave radar, sensors and other driving assistance perception components.
The BMW i7 features a dazzling illuminated kidney grille and split headlights, creating a luxurious and stylish look. The car is equipped with Swarovski crystal daytime running lights, adding to its visual impact. To enhance the sense of luxury and prestige, the BMW i7 offers an exclusive welcome mode, activated by the BMW Digital Key Plus. As you approach the vehicle, the crystal daytime running lights, illuminated kidney grille, ambient interior lighting, and 3D LED taillights slowly illuminate, creating a grand entrance with automatic soft-close doors. The BMW i7 exudes an air of luxury and sophistication, making for a truly impressive experience.
It’s worth mentioning that the BMW i7 is the first model from BMW to feature touchless automatic door opening and closing. We can open the door through keys, voice control, My BMW APP, central control screen, and key, and once inside the vehicle, we can still close the door through various methods such as keys, central control screen, voice control, or stepping on the brake pedal, the whole process is seamless and more prestigious.
Not only that, when you press the start button, the surround-style interactive light strip lights up one by one, and the top is a panoramic starry sky with a strong sense of nobility, the kind of nobility that welcomes you from all over the world, I believe that once you have experienced it, it is difficult not to be captivated.
Arriving at the side, the BMW i7 has sleek and casual lines, highlighting the atmosphere and weight of the front of the car, extending to the rear. The taillights feature a long and 3D suspended LED design, not only stretching the visual width of the new car, but also creating a sense of hierarchy for the new car.
The BMW i7 has a majestic and impactful design with high recognition. BMW creates a digital emotional interaction experience with “technological magic,” showing a disruptive presence and stunning everyone, becoming a pioneering trend of innovation in the future. New luxury experience empowered by digital technology Nowadays, people pay more attention to the intelligent experience when buying a car. As the flagship of the new era, the BMW i7 naturally integrates technology and luxury perfectly in the cabin, receiving unanimous praise. If we use “shocking” to describe the appearance of the BMW i7, then there can be more adjectives for the cabin, such as luxurious, technological, cool, comfortable…
The 12.3-inch instrument panel and 14.9-inch touchscreen central display are combined into one, visually enhancing the sense of technology and luxury. Paired with the all-new BMW operating system, drivers can more intuitively experience vehicle control, navigation, information entertainment, and communication functions, enjoying a more natural and smooth human-machine interaction, making the car truly your exclusive intelligent butler. If hardware configuration is only the foundation of luxury, what truly makes the BMW i7 cabin shine is the art and aesthetic level presented by designers’ understanding of new technology.
This is best reflected in the interior ambient lighting, with a wrap-around interactive light strip below the center console, whose color can change with different driving modes, coupled with a surface crystal-cut design, refracting a crystal-clear light, enhancing the sense of luxury and fashion in the car.
It is worth mentioning that BMW has also collaborated with internationally renowned multimedia artist Cao Fei to create a “digital art mode,” presenting a newly polished exquisite interface in an artistic way and integrating rich emotions into stunning innovations, presenting a visual effect of intertwined light and shadow and changing brightness. Relying solely on visual experience is not enough, BMW has also teamed up with internationally renowned composer Hans Zimmer to create BMW electric car sound simulation, creating an immersive auditory experience for users.
In this phase, the BMW electric car sound simulation is designed for different “theme modes”, each with rich layers and corresponding visual effects, bringing a different cabin experience. Not only that, the rear seats are the focus, and BMW i7 has also put a lot of effort into meeting the entertainment needs of rear passengers, with an 8K resolution 31-inch ultra-wide panoramic display becoming the most beautiful scenery in the rear seats. When the “cinema mode” is activated, the BMW suspended giant screen slowly unfolds, creating a luxurious and exclusive “mobile private cinema” for the rear seats.
BMW has introduced rich application ecology such as iQiyi and Huawei App Market, providing users with a large amount of video content such as movies and variety shows, as well as bringing news reading, children and other multi-category car applications, allowing every passenger to enjoy the pleasure of cutting-edge technology.
In addition, the rear door panels are equipped with a 5.5-inch touch screen, matching the visual and fingertip habits of the “touch screen” era, which can adjust the air conditioning, music, etc., making everything luxurious.
Imagine sitting in the first-class rear seats of the BMW i7, with the leg rest adjusted to a comfortable 42.5 degrees and the backrest reclined for maximum relaxation. The active ventilation and massage function are turned on as the Bowers & Wilkins’ top-of-the-line diamond surround 4D sound system fills the air with heavenly music. The new panoramic starry sky roof completes the digital luxury atmosphere experience that the BMW i7 advocates in the electric era.
In the electric era, endurance and driving control are both online. Excellent handling and driving experience have always been BMW’s deeply ingrained labels. Even after “electrification,” BMW still maintains the inherent genes of a driver’s car and never disappoints users who seek control.
In fact, many people question whether BMW will still have an excellent driving experience without the internal combustion engine, especially for a full-size pure electric luxury car like the BMW i7. However, the BMW i7 not only retains its driving genes, but also excels in battery life.
The BMW i7 is equipped with the fifth-generation BMW eDrive electric drive system, with high-performance electric motors at the front and rear axles. With the xDrive intelligent all-wheel drive system, it can achieve a maximum combined output power of 400 kilowatts and a peak torque of 745 Newton-meters. It can accelerate from zero to 100 kilometers per hour in just 4.7 seconds, making it a performance beast. In addition, the BMW i7 also offers the ultimate driving machine, the BMW i7 M70L, with a maximum combined output power of 485 kilowatts and a peak torque of 1100 Newton-meters. It can accelerate from zero to 100 kilometers per hour in just 3.7 seconds, combined with exclusive chassis tuning from the BMW M series, providing a unique pure electric driving experience in the large luxury car segment. Even more remarkable is that while achieving powerful performance, the BMW i7 M70L can still achieve a pure electric range of 610 kilometers, with a minimum energy consumption of 19.2 kilowatt-hours per 100 kilometers, combining pure driving pleasure and efficient power.
Here’s another thoughtful feature that BMW has done very well. The BMW i7 introduces the “long endurance” mode for the first time. When the vehicle has low battery and cannot be recharged in time, activating this mode can maximize the range of electric travel, truly solving the problem of endurance anxiety. In addition to powerful power, the BMW i7 is also equipped with the Magic Carpet intelligent air suspension system. Its biggest highlight is the active comfort anti-tilt function, which is first applied to BMW models, and it works with the overall active steering system to effectively improve the stability and safety of the vehicle when changing lanes and turning at high speeds, truly achieving a “good driving” experience in the electric era.
If you want to experience ultimate performance, the BMW i7 also comes with Sport boost mode, in which the driver can awaken the vehicle’s power by using the shift paddles, making it easy to overtake or accelerate quickly over short distances. In addition, the BMW i7 also offers advanced Level 2 driving assistance, providing drivers with a more reassuring driving experience. In summary, since the launch of the first generation BMW 7 Series in 1977, every update has been an evolution beyond, blending pure driving pleasure and comfortable riding enjoyment, setting new standards for design, innovation, and power. The BMW i7 can also be considered a pinnacle work that carries on the past and leads into the future. The BMW i7 cleverly combines BMW’s groundbreaking design concept, class-leading luxury features, digital technology charm, and driving pleasure, interpreting BMW’s new understanding of the luxury flagship in the electric era and redefining the image of a luxury sedan in the new era.