On December 16, the all-new BJ40 City Hunter Edition was launched in the Beijing area, with three models priced at 179,800 to 219,800 yuan (31040$). The specific prices are as follows: the all-new BJ40 City Hunter Edition Pioneer model: 179,800 yuan (25390$), the all-new BJ40 City Hunter Edition Knight model: 199,800 yuan (28220$), and the all-new BJ40 City Hunter Edition Supreme model: 219,800 yuan (31040$). At the same time, it also offers a range of benefits including car finance, trade-in, rescue, maintenance, and quality assurance. In terms of car purchase benefits, the all-new BJ40 City Hunter Edition offers multiple limited-time benefits: Financial benefits: 3 years, 150,000 yuan (21180$) interest-free, with a maximum subsidy of 15,000 yuan (2120$); Referral benefits: Old customers who refer others to make a purchase will receive an 800 yuan (110$) JD card or 4 basic maintenance services; Rescue benefits: The first non-operational vehicle owner will receive 5 years of free roadside assistance; Trade-in benefits: Current BJ40 owners will receive an 8,000 yuan (1130$) subsidy for trading in for a new BJ40, while owners of other models will receive a 6,000 yuan (850$) subsidy, and owners of other brands will receive a 4,000 yuan (560$) subsidy. Additional purchases will receive a 3,000 yuan (420$) subsidy; Maintenance benefits: 5 years of free basic maintenance 5 times; Value maintenance benefits: Within 1 year of purchasing the all-new BJ40, owners can enjoy an 80% repurchase value guarantee; Quality assurance benefits: Non-operational vehicle owners will receive a 5-year or 150,000 km vehicle warranty, while the first household non-operational vehicle owner will receive a lifetime powertrain warranty.
In terms of appearance, the all-new BJ40 adopts a more bold and innovative approach in detail design, integrating current trend elements into the inherited genes, forming the unique “flavor” of the all-new BJ40. Many unique designs can be found, such as the frameless doors unique in the same class, and the most eye-catching “Five-Star Ring” front face style. In addition, the surround grille lights, flag-flying taillights and other light group designs are also quite innovative, the overall combination makes the all-new BJ40 more recognizable.
The new BJ40 still uses straight lines on the body side, bringing a tough performance. The unique “D” shaped frame enhances the design, and the rear of the car is equipped with a separately opening tailgate and rear window glass. The back-hanging “small backpack” shape also matches the new BJ40 very well.
The all-new BJ40 has reserved many conveniences for future upgrades, such as the detachable bumper at the front, which can be easily replaced for outdoor equipment installation. The cover on the side wing can be removed to install a snorkel. In addition, the all-new BJ40 also has the qualification for vehicle towing, allowing for the attachment of a trailer, providing a larger application space. In terms of body size, the all-new BJ40 has dimensions of 4790/1940/1895mm (length/width/height) and a wheelbase of 2760mm. Although it is not a full-size behemoth, the overall proportions still provide a good visual impression. The all-new BJ40 Urban Hunter edition continues to use professional high-strength beams, with a minimum ground clearance of 230mm, as well as approach and departure angles of 37° and 35°, and a 27° longitudinal pass-through angle, with a water fording depth of 750mm. It is also equipped with a self-developed ATS all-terrain feedback system. It performs well in off-road parameters.
The previous BJ40 interior was criticized by many users for being too rough and not detailed enough. But the all-new BJ40 City Hunter Edition has undergone a complete upgrade. The front row features zero-gravity queen co-pilot seats, luxurious leather upholstery, 12-way power adjustment, ventilation/heating/massage, three-stage memory, and intelligent welcome functions. In addition, the interior has a large area of soft package treatment, with 256-color ambient lighting, panoramic sunroof, intelligent fresh air system, and double-layer soundproof glass, significantly improving overall comfort and material quality.
The all-new BJ40 Urban Hunter Edition offers a smart cockpit with a dual touch screen, liquid crystal instrument panel, streaming rearview mirror, and screen start button, providing a visual and experiential upgrade. In terms of other features, the front row also offers 50W wireless fast charging, 8 internal power sources, and a maximum 400W high-power inverter, allowing users to charge other electronic devices at any time and stay away from battery anxiety. In terms of space expansion, the rear seat cushion of the all-new BJ40 Urban Hunter Edition can be lifted forward to form a flat space with the trunk, temporarily serving as a double bed for outdoor camping. In terms of intelligent driving, the all-new BJ40 Urban Hunter Edition is also enhanced, with the car’s system using a Qualcomm Snapdragon 8155 chip, delivering top-notch processing speed. It also offers access to the Huawei AppGallery, providing a large number of applications for more convenient use and operation. In terms of intelligent driving hardware, the all-new BJ40 Urban Hunter Edition has 27 intelligent sensors, combined with the Beijing Automobile Quxing intelligent driving system, achieving L2.5 level intelligent driving assistance. Additionally, it also offers a transparent chassis, 50-meter tracking reverse parking, and automatic parking/remote parking functions.
In terms of power, the new BJ40 Urban Hunter model is equipped with a 2.0T engine + 8AT transmission, with a maximum horsepower of 245 and peak torque of 395 Nm. The standard four-wheel drive system includes fractional four-wheel drive, central differential lock, as well as crawl mode and low-speed four-wheel drive function. It can use 92 octane gasoline for better adaptability. In terms of safety performance, the body structure and rigidity have been upgraded, with a unique built-in anti-roll cage safety body, hydraulic expansion full hidden design, and high-strength steel body with a yield strength >1350MPa and tensile strength greater than 1500 MPa.
The BJ40, a heavyweight product of Beijing off-road, has been favored by consumers since its launch. The all-new BJ40 Urban Hunter edition not only retains its hardcore off-road foundation but also significantly improves its intelligent and comfortable performance. It also conforms more to the trend in design language and details, bringing a more distinctive identity and broadening the user base beyond just off-road users. This provides consumers with a new choice.