Under the new energy trend, many traditional brands have reluctantly started the electrification process under the “leadership” of the new forces. After seeing the success of the Jike 009, Volvo timely launched its first MPV model based on the SEA architecture – the Volvo EM90. As a new luxury pure electric mid-size MPV, can it leverage its excellent product strength to shake up the high-end MPV market? This issue of “Car Quality Selection” will answer that for you. 1. Basic information and product highlights
The above manufacturer’s guide price only represents the price on November 22, 2023, please refer to the official website for any changes. The 2025 Volvo EM90 offers 1 model with a price of 818,000 yuan (114620$). The new car is based on the SEA Haohan platform and is positioned as a pure electric medium-sized MPV. In terms of appearance, the Volvo EM90 adopts the brand’s inherited family design language, with iconic “Thor’s Hammer” matrix headlights that are highly recognizable. The closed front end looks especially high-tech, and the Volvo brand logo can also light up. The rear of the car is also equipped with a glowing “VOLVO” logo and a “T”-shaped LED taillight group, echoing the front and showcasing unique design aesthetics.
In terms of product highlights, the Volvo EM90 is equipped with an intelligent voice control system that can recognize voice commands in six different zones, allowing users to activate the Volvo Nordic Smart Cabin with a simple greeting of “Hello, Xiaowo!” The unique virtual assistant avatar displayed on the central control screen is inspired by Nordic mythology, using abstract shapes, movements, and colors to communicate with users, showcasing the ethereal beauty of the Nordic mythological world. At the same time, the Volvo EM90 features second-row comfort seats. With the help of ergonomics, the aviation seats are designed with a 7-layer structure, providing strong support, slow rebound, softness without sinking, and long-lasting comfort. Additionally, the cover on the armrest of the second-row seat can be slid open to reveal physical buttons and knobs for adjusting seat functions. In addition, the Volvo EM90 is equipped with dual 7nm Mobileye EyeQ5H chips and 25 perception components, including 7 8-megapixel cameras and 1 millimeter-wave radar, providing Pilot Assist navigation assistance. Features such as lane change assistance, lane keeping assistance, lane centering, and automatic lane change assistance are all included in the driving assistance functions.