On December 26, Infiniti held the “My Infinite Heart – Infiniti Old Friends Club” event in Sanya, Hainan, reviewing the brand’s story and growth journey, and showcasing the vision for the brand’s future development.
At the event, Infiniti once again showed its commitment to the Chinese market and its determination to deepen its presence. Infiniti’s SUV lineup, including the QX50, QX55, QX60, QX70, and QX80, made their appearance, and the Infiniti QX Monograph concept car also had its first debut in the Chinese market.
The general manager of Infiniti China, and the head of the Infiniti Business Headquarters of Dongfeng Nissan Passenger Vehicle Company, Minoru Teshirogi, said: “Regardless of the evolution of industry or technology, Infiniti has always practiced the brand genes of ‘people-oriented, daring to break through, and constantly moving forward’. Infiniti is not a brand born for the masses, we aspire to be the only one for the few.”
On the scene, Teng Ming reviewed the brand’s glorious journey, Infiniti not only pioneered avant-garde design concepts, but also launched a number of world-first technologies, creating many milestone products. In the early days of the brand’s establishment, Infiniti introduced the Q45 with the world’s first hydraulic active suspension, the QX4 with the world’s first integrated independent suspension, and the FX, the world’s first sports car-like SUV, laying a solid foundation in the high-end market. In 2007, Infiniti entered the Chinese market, bringing the world’s first EX35 with panoramic monitoring image system and lane departure warning system, the M37H L with extended wheelbase tailored for Chinese consumers, and the JX35, the first crossover product that perfectly combines luxury MPV and urban SUV, gaining a lot of attention and recognition. In 2014, Infiniti accelerated its pace in expanding the Chinese market, ushering in the Q/QX era, successfully launching domestically produced models Q50L, QX50, and the all-new QX60, continuing to lead the trend and firmly advancing in the Chinese market.
Since entering the Chinese market 16 years ago, Infiniti has gained the trust and recognition of over 350,000 car owners. Tatsuo Takahashi expressed sincere gratitude to the car owners. Throughout the brand’s development, Infiniti has always adhered to the concept that “the driver is more important than the car”, creating a new experience for car owners and embarking on an infinite journey to the new era with daring car owners.
Infiniti has been striving to create a different definition of luxury and bring more products that meet the expectations of Chinese car owners. Wang Baojun, Deputy General Manager of Infiniti Business Headquarters of Dongfeng Nissan Passenger Vehicle Company, said, “The all-new QX60, as our effort to promote localization strategy, perfectly interprets the definition and lifestyle of modern oriental luxury.” This year, Infiniti has brought the upgraded 2024 QX60, meeting the higher demand of the elite for luxury experience with extraordinary style, luxurious space, and comfortable driving.
The 2024 QX60 inherits the beauty of design in its appearance, showcasing extraordinary style with an artistic design language derived from “poetry, calligraphy, painting, and music.” Four exterior colors inspired by rare natural phenomena demonstrate a unique and charming aesthetic, giving the entire vehicle a rich artistic conception and imaginative space. In terms of space, the 2024 QX60 excels in hospitality, achieving a spacious seating experience with a thoughtful theater-style layout, and a serene experience through various designs. Combined with the BOSE® Performance Ultimate Series 17-speaker surround sound system and high-end materials used in the interior, owners can enjoy an exquisite and luxurious comfort experience.
In addition, the 2024 QX60 insight into the needs of the owners, the top intelligent technology is standard on the main selling models, providing value beyond expectations, including AR real scene enhanced online navigation system, AVM digital panoramic monitoring image system, ProPILOT L2 intelligent assisted driving system, etc., while improving driving safety, giving the driver confidence and extraordinary demeanor.
Infiniti continues to elevate service standards, in addition to refreshing the product experience. At the 2022 FAMILY DAY event, Wang Baojun announced the launch of the Infiniti service brand “Infiniti and Friends”, deepening the service brand and providing high-quality comprehensive after-sales service to owners, delivering heartfelt customer care and helping every owner to easily enjoy the “Infiniti” experience. Facing the future, Infiniti shows strong evolutionary power with unlimited confidence in the Chinese market. Infiniti’s global chief brand officer, Xin Yu, expressed sincere gratitude for the continued support and attention from friends, and stated, “Infiniti will continue to firmly cultivate the Chinese market and prioritize it as a strategic market, and we are actively preparing and planning with full support from Nissan!”
In 2023, Infiniti has launched a global brand refresh to explore infinite possibilities for the future. The brand is reshaping its image from multiple sensory dimensions to lay the foundation for the upcoming new product lineup.
At the alumni gathering, Xin Yu introduced the new design language “Artistry In Motion” to everyone and unveiled the Infiniti QX Monograph concept car. This car applies the three design philosophies of “Ma, Utsuroi, Kabuku” to bring artistic elegance into life and evoke emotional resonance in users. “Ma” is the beauty of space, also known as “leaving white space” in Oriental painting, creating “breathing space” and bringing users a peaceful experience. “Utsuroi” is the beauty of fluidity, reflected in every aspect of the QX Monograph, with flowing and harmonious lines throughout the entire vehicle. “Kabuku” is the extraordinary beauty that captivates at first sight, showcasing design ingenuity in the details and endowing the entire vehicle with an artistic and profound style.
The all-new design language on the QX Monograph concept car is realized through elements such as three-dimensional illuminated badges, a vast bamboo grille, new alloy wheels, a fully digital lighting system, and a new piano key-style taillights, representing the extraordinary charm of Infiniti’s new design language and signaling a new era for Infiniti product design.
