On December 29, 2023, the 120 millionth and 11th generation Sonata rolled off the production line at the Beijing Hyundai Renhe Plant, showcasing the brand’s confidence and determination to rejuvenate the market and consumer confidence in the face of the changing times.
In an extremely competitive year in the automotive industry, Beijing Hyundai has tirelessly rolled up its sleeves, stopping the continuous decline and achieving the strategic goal of stabilization and recovery. This is not only thanks to the continuous strong support from BAIC Group and Hyundai Motor, but also to the trust and recognition of 12 million users behind it. This year, Beijing Hyundai’s annual sales are expected to increase by more than 3% year-on-year, and it will achieve overseas exports of 10,000 vehicles for the first time.
The accelerated introduction of new, younger products has also been a major boost for the stable development of Beijing Hyundai. In recent months, not only has the Elantra family achieved monthly sales of over 10,000 units, but the upgraded version of the ix35, the Mu Sa and the Tucson L combination, has also achieved monthly sales of over 10,000 units as a regular occurrence. It is believed that with the successive launch of the 11th generation Sonata and the 5th generation Santa Fe next year, the “young flagship” lineup will surely lead Beijing Hyundai into a fast lane of new development.
At the press conference, Wu Zhoutao, the Deputy General Manager of Beijing Hyundai, outlined the future of Beijing Hyundai: “Beijing Hyundai has achieved 12 million units step by step, thanks to the long-termism of product, technology, quality, and service. Our ‘leading from afar’ is not just a slogan, but a solid achievement. In the future, we will create a brand new Beijing Hyundai through the simultaneous development of oil-electric technology, domestic and international markets, and global and local integration.” To achieve their goals, Beijing Hyundai has relied on the advanced manufacturing platform of Hyundai Motor Company to build a global benchmark factory. With 100% stamping automation, 100% body welding and adhesive automation, 100% painting automation, 100% flexible cross-interchange production, and 100% engine processing technology automation, over 10,000 parts are assembled into reliable products with millimeter-level precision. At the same time, Beijing Hyundai has also established its own “Quality+” quality system based on the global quality assurance system of Hyundai Motor Group.
Beijing Hyundai is committed to providing excellent products and sincere, joyful, and warm service to make users feel the brand’s sincerity and dedication. Li Shuangshuang, Deputy General Manager of Beijing Hyundai, said, “Quality is always the foundation of Beijing Hyundai, whether in the past, present, or future, Beijing Hyundai will always prioritize quality and bring more reliable products that cannot be broken to users.” Users are the cornerstone of brand development, and Beijing Hyundai has always adhered to the concept of putting users at the center. Qi Xiaohui, Deputy General Manager of Beijing Hyundai, mentioned at the press conference, “Being loyal to users is the unchanged original intention of Beijing Hyundai, and we have consistently done so for 21 years. In fact, producing 12 million vehicles is a small matter, but the trust and support of 12 million users is a big deal.”
Beijing Hyundai has launched the “Beijing Hyundai Fans Hi Shopping Festival” to show appreciation to its customers. The “Hi Shopping Policy” includes 100% subsidies for purchase tax, 100% subsidies for commercial insurance, and a 12 yuan (0$) deposit that can be used as a 1200 yuan (170$) discount. Existing customers can also enjoy free pick-up and delivery services, four free customer care activities per year, and an extended optional warranty policy. For specific discount policies, please inquire with your local dealer.
Standing at a new starting point, stepping into a new journey! Beijing Hyundai’s achievement of 12 million units sold is the result of putting users at the center, products as the soul, quality as the foundation, and service as the fundamental. Standing at the new starting point of the era, Beijing Hyundai has stepped into the era of intelligence and electricity, and has fully embraced new dimensions such as products, brands, and services, seizing the opportunity to continue its glorious chapter.