On October 18, 2023, the Nezha X was officially launched. The compact pure electric SUV offers 4 models with prices ranging from 12.68 to 14.68 million yuan. 100 days after its launch, Nezha Motors shared the data since the launch of Nezha X and welcomed its first OTA upgrade. Nezha Motors officially introduced that since the launch of Nezha X, the total number of orders has exceeded 30,000 and more than 10,000 have been delivered.
In this case, 60% are upgrades, and Shanghai, Hangzhou, and Wuhan are the top 3 cities in sales, which shows that Nezha X is more popular in first and second-tier cities.
Additionally, among Nezha X users, 48% of car buyers choose to equip the intelligent driving package or the comfort package, as obtained through interviews with car owners. Nezha X’s pricing has a competitive advantage among its competitors, and nearly half of the car owners choose to equip the package for a better driving experience. At the same time, according to Nezha Automobile’s research, the average daily driving distance of Nezha X car owners is around 50km, and the price difference between the 400km and 501km versions is ten thousand yuan. In order to obtain a better driving range experience, 73% of car owners choose the 501km range version.
In terms of car body colors, the Nezha X offers a total of five exterior colors: pearl white, clear sky gray, ultimate black, glacier blue, and amber brown. Among them, 40% of car owners choose pearl white, indicating that the majority of Nezha X owners are more practical. The first OTA upgrade of Nezha X also includes 7 new features such as DMS driver status monitoring system, Nezha fun, Raystone KTV, nap + car wash mode, and new interactive gestures, as well as up to 100 feature experience optimizations such as home music cards, integrated automatic parking, intelligent auxiliary driving simulation display, covering safety, entertainment, smart driving, and practical functions, bringing users a more intelligent, convenient, and comfortable driving experience.
Nezha X has added the DMS driver status monitoring system, which includes fatigue driving reminder, distracted driving reminder, and Bluetooth call control. When the vehicle speed is greater than 10km/h, if the driver yawns, closes their eyes for a long time, or drives continuously for more than 4 hours, the system will trigger the fatigue driving reminder. At the same time, when the vehicle speed is greater than 30km/h, if the driver is distracted for a long time or holds a phone to make a call, the system will trigger the distracted driving reminder to prevent accidents. The Bluetooth call control function only requires the driver to nod or shake their head to answer or hang up a Bluetooth call, reducing the interference of incoming calls on the driving process. Nezha X has upgraded the parking assistance alarm function, which allows the driver to observe the vehicle’s position through the main page environment simulation page. When a collision is possible, the system will promptly alert the driver of the potential obstacle collision risk, greatly improving the safety of parking.
In terms of interaction, Nezha X also upgrades three interaction gestures – sliding up and down with two fingers on the left hand can adjust the volume, sliding up and down with two fingers on the right hand can adjust the screen brightness, and quickly sliding with three fingers can close the current application. The entire operation logic is closer to a tablet, with lower difficulty and more convenient operation. For operations during driving, it can better achieve blind operation to reduce safety hazards caused by driver distraction.
The OTA update also upgraded the screen saver and screen off functions, providing a variety of screen saver options, and reducing interface information and brightness. This can improve driving safety for newbies or when driving at night, by reducing the impact of excessive screen information and bright images on the driver to some extent.
At the initial launch of NIO’s ES8, the official evaluation of the car was “horizontal screen, digital intelligence”, indicating that it will focus more on intelligent development. Therefore, the intelligent cockpit experience is particularly important. With this OTA upgrade, the ES8 also brings two personalized scene modes: nap mode and car wash mode. In nap mode, the seat back will automatically adjust, soothing music will play, the air conditioning will be set to a comfortable temperature, creating a comfortable rest atmosphere; in car wash mode, you can enter car wash mode with one click, the vehicle will automatically close the windows, fold the rearview mirrors, and disable automatic wipers, remote vehicle control, and other functions.
In terms of entertainment, the “Nezha Loves to Play” car game has been added. The game includes classic games such as King of Fighters, Final Fantasy, and Need for Speed. In addition, Nezha car also provides an exclusive low-latency game controller for single or dual player games. In addition, the newly added Thunderstone KTV also has a large number of original version, original painting karaoke MV resources, so you can sing along in the car at any time. In terms of function optimization, Nezha X has been upgraded for FAPA integrated automatic parking. During the search for parking spaces after FAPA is turned on, when the vehicle simulates the display of the parking environment, the display status of unknown parking spaces has been optimized to improve the accuracy of parking space recognition. The high-frequency use QQ music card has also been optimized, and Nezha X has added a collection button to make it more convenient to operate.
It is worth mentioning that, as the Spring Festival approaches, Nezha X has also launched four great gifts. By placing a deposit, you can enjoy a 1000-fold return on a 9.9 yuan (0$) deposit, and there is also a 3-year, 100,000 interest-free loan policy, allowing everyone to have a great value travel experience. The deadline for the event is February 8, 2024. Looking at the first OTA upgrade of Nezha X, the upgraded and optimized features are very practical, especially the DMS driver status monitoring system and gesture interaction function are very practical. The in-car games and KTV functions can also be well combined with the current preferences of young consumers, further enhancing the intelligent entertainment aspect.
Not only that, in my opinion, Nezha X is a balanced and practical product in terms of product strength, with a recommended selling price of 12.68-14.68 million yuan, which is more attractive compared to competitors.
At the same time, the Nezha X has a length, width, and height of 4619/1860/1628mm and a wheelbase of 2770mm. It has a clear advantage over competing models, especially in terms of space, with excellent performance in both rear seat and trunk space.
And in terms of configuration, Nezha X also comes standard with a 15.6-inch multimedia screen and the rare 8155 chip in the same class, providing a better performance in the smart cockpit experience. In addition, Nezha X has a good performance in both visible and invisible configurations, such as the three-ring, four-long, and five-horizontal body structure, 80% high-strength steel ratio, and combination full-frame sub-frame. Therefore, Nezha X’s comprehensive product strength is still very excellent. If more effort is put into brand building and marketing, it is believed that there will be a better market performance.