On February 14th, on the festive occasion of welcoming the God of Wealth and the Western “Valentine’s Day” on the fifth day of the Lunar New Year, Dongfeng Yipai’s first new energy vehicle – the Zhiya electric coupe eπ007 officially began its pre-sale. The official guide price of Dongfeng Yipai eπ007 is 15.96-23.46 million yuan, with a total of 4 models launched, priced at 200Pro extended range version 15.96 million yuan, 530Pro version 16.66 million yuan, 620Pro version 17.96 million yuan, and 540 four-wheel drive Max version 19.96 million yuan. From now on, customers who place an order can also enjoy up to 58,800 yuan (8210$) worth of ten limited benefits.
The Dongfeng Yipai eπ007 has attracted attention since its debut, thanks to its leading configuration and distinctive youthful styling. After opening for pre-orders on January 18, it received over 10,000 orders in just 15 hours. The eπ007’s attractive price and benefits have met user expectations and demonstrated Dongfeng Yipai’s commitment to pushing the 2024 car market competition to new heights. Tailored for the new generation of young people, the eπ007 sets a competitive price for mid-sized new energy vehicles. It is mainstream but not following the trend, low-key yet full of charm, and has four hardcore strengths: “heartfelt beauty, intelligent inspiration, driving pleasure, and safety and quality”, fully meeting the needs of the market users.
The eπ007 design is understated and elegant, yet bold and expressive, continuing the brand’s philosophy of “simplicity leads to beauty.” The overall body lines are smooth and powerful, with a low wind resistance coefficient of 0.209, rare in its class. It is equipped with trendy features such as electric rear wing, butterfly shadow light blanket, flip-up instrument panel, electric liftgate, panoramic dome, and the option of the only electric scissor door in its class, meeting the needs of young people seeking individuality.
In addition to its high appearance, eπ007 also has advanced high intelligence performance, equipped with the Xingbo integrated high computing power intelligent driving system, using the Heizhima intelligent Huashan No. 2 A1000 chip, with a computing power of 58TOPS. The vehicle is equipped with up to 31 intelligent perception hardware, which can achieve “high-speed NOA navigation assisted driving”, “LAPA long-distance memory parking” and other high-level driving assistance functions that are rare in the same class; the entire series comes standard with L2-level intelligent assisted driving and a large number of intelligent safety configurations. The vehicle is equipped with the unique Dongfeng SOA intelligent cockpit in the same class, which can achieve multi-scene presetting, utilize SOA electronic and electrical architecture technology, maximize the utilization of all intelligent configurations, and the entire vehicle opens up 38 service modules, 123 interfaces, supports over 300 custom scenarios, and can be personalized for thousands of people, changing according to the needs.
At the same time, eπ007 also has the only panoramic music cockpit in its class, equipped with WANOS panoramic surround sound field, with a total of 20 speakers in the car, bringing immersive luxury audiovisual experience; equipped with the fastest intelligent interactive voice system in its class, fully loaded with intelligent equipment. Thanks to the strong support of the Dongfeng Quantum Architecture platform and Mach E-Power, eπ007 also has extraordinary power performance and ultimate driving pleasure, equipped with the only electric four-wheel drive in its class, with a comprehensive power of up to 400kW, 0-100km/h acceleration in just 3.9 seconds, and can achieve ultra-low energy consumption in its class, only 11.9kWh/100km, the pure electric model CLTC has a maximum range of 620 kilometers, and the extended range model can reach up to 1200 kilometers on a full tank and full charge. When the above configurations are combined in one car, eπ007’s competitiveness is pushed to a new high, becoming a new reference for purchasing in the mid-to-large-sized new energy vehicle market.
Starting from February 14th, by placing an order for eπ007, you can enjoy a total of ten limited luxury gifts worth up to 58,800 yuan (8210$), such as the “price protection gift” that ensures the value of the new car, the “financial gift” that helps users purchase and use cars at a low cost, and the “data gift” that allows users to enjoy car networking life as they please. This is also the reason why Dongfeng Yipai always insists on being people-oriented and walking with users: through two-way communication and leading consumer insights, it brings better choices to all the pioneers of the era and creates a beautiful car experience of “infinite derivation”. Earlier, on the occasion of the release of the new brand concept, Dongfeng Yipai initiated the “oil-electricity competition” topic, allowing the media and consumers to deeply explore the best solutions to the pain points of new and old energy vehicles, igniting public opinion, and concluding with “if you don’t stand for one side, choose eπ”, bringing a new understanding to the market users. Centered around the brand’s first product, eπ007, Dongfeng Yipai upgraded and launched the “G.E.T. Crowdsourcing Testing Plan,” conducting in-depth test drive activities in Beijing, Shanghai, Chengdu, Wuhan, Guangzhou, and other places, inviting media and users to fully experience the ultimate charm of the new car.
At the same time, Dongfeng Yipai continues to expand its reach, collaborating with platforms such as Bilibili, Xiaohongshu, Douyin, and Sogou, where young people like to gather, to create a diverse and exciting brand experience. Dongfeng Yipai is constantly enriching its brand vitality and content, making it a mainstream brand that truly connects with young people.
The big launch on February 14 is a deep insight into the lives and preferences of Dongfeng Yipai users. During the Spring Festival and Valentine’s Day, family, friends, and couples gather with their own interactive topics. The eπ007’s big launch on February 14 caught the attention of consumers, focusing on playing with consumers online and offline. On February 14, Dongfeng Yipai also partnered with Xiaohongshu to hold a unique eπ007 purple flash event at Chuhe Hanjie in Wuhan. It was a lively scene with a large number of exciting programs and surprises, allowing friends to have fun together. It is reported that the eπ007 will officially launch in March and enter the mainstream high-end market in China. The outstanding strength of the eπ007 will bring a new experience of intelligent and green travel to more cutting-edge people of the times. Don’t delay, “e” starts with the official Dongfeng Yipai mini-program!