On February 24th, the all-new Zhiqi L7 was officially launched with 4 versions: Zhiqi L7 Max Long Range Edition, priced at 299,000 yuan (41540$); Zhiqi L7 Max Long Range Performance Edition, priced at 349,000 yuan (48490$); Zhiqi L7 Max Long Range Flagship Edition, priced at 389,000 yuan (54040$); and Zhiqi L7 Max SP Special Edition, priced at 419,000 yuan (58210$). It is easy to see that the entry-level model of the all-new Zhiqi L7 has entered the 300,000 yuan (41680$) range, officially joining the price battle among car companies.
In addition, Zhiji Auto has announced limited-time sales rights. From now until March 31, when you order the new L7, you can enjoy up to 63,800 yuan (8860$) worth of limited-time car purchase gifts, including a 2,000 yuan (280$) deposit deduction for the final payment of 10,000 yuan (1390$), and a luxury configuration upgrade with a maximum value of 55,800 yuan (7750$); as well as lifetime free use of the IM AD intelligent driving full function package and other benefits.
It is worth mentioning that Zhiqi Motors also announced at this press conference that the Zhiqi original stone exchange for the third quarter is officially in use, and users can upgrade the “new generation of laser radar intelligent driving system” by exchanging original stones or original stones plus cash. Double upgrade of intelligent comfort Compared to the previous generation Zhiqi L7, the all-new Zhiqi L7 has increased the length of the car body by 10mm, with no major changes in appearance, but it brings a significant upgrade in comfort and intelligence level, without increasing the price. In terms of comfort, the all-new Zhiqi L7 has made significant adjustments, with the length of the rear seat cushion increasing by 30mm, and equipped with a 50mm electric thigh support, making long-distance travel more comfortable. In addition, the rear seats also have 10° stepless electric adjustment, three levels of backrest heating, three levels of backrest ventilation, and shoulder-waist-back zone massage and other comfort configurations, further interpreting Zhiqi L7’s definition of “luxurious executive space”.
And on the level of intelligence, the already remarkable Zhi Ji L7 is further enhanced. In terms of chassis, the Zhi Ji L7, with handling as the main highlight, is equipped with the “unique class full-time four-wheel intelligent control chassis”, on this basis, the all-new Zhi Ji L7 once again upgrades the golden steering ratio steering system, which can achieve a bi-directional 12° rear wheel steering angle, infinitely adjustable, with a half steering wheel inside the car, further enhancing handling.
In addition, Zhiji also announced that the “ICS cloud platform braking” function will be launched this spring, creating a braking effect of “no nodding” and “no dizziness” in traffic jams. Beyond the chassis, Zhiji’s advanced intelligent driving has always been a focus for users, and this time, the new Zhiji L7 brings an upgrade. The new Zhiji L7 will come standard with laser radar + OrinX chip for the entire lineup. This combination of standard equipment across the lineup means that it will bring a comprehensive improvement in visual perception capabilities, with the pixel count of the two forward-looking surround cameras increasing from 5 million to 8 million in the previous generation models. The upgraded forward-looking surround camera can also serve as a dashcam, providing a clearer recording of the driving scene. Advanced intelligent driving will be further enhanced after the complete hardware upgrade. Currently, Zhiji’s high-speed and elevated NOA has been fully launched nationwide, and urban NOA has also been first pushed in Shanghai. In the future, Zhiji will open this function in more cities. The third season of the original stone equity officially begins. Intelligent cars keep rolling, and so does 2024. Therefore, apart from hardware, user service is also one of the core upgrades of Zhiji. In April 2021, when the Zhiji L7 “Angel Round Edition” was unveiled, Zhiji also announced that Angel Round users could use vehicle data rights to exchange for the next generation laser radar integrated intelligent driving system and advanced energy battery. At the launch event of the all-new Zhiji L7 three years later, Zhiji officially announced that it will officially launch the original stone equity in the third quarter, fulfilling the user data rights promised by Zhiji at the beginning of its establishment.
According to TSN, the first owners of Zhiji L7, Series A, and Limited Edition can exchange a certain amount of original or rough stones + cash for “New Generation Laser Radar System Upgrade Vouchers” to upgrade the laser radar intelligent driving system, which includes 34 intelligent driving core controllers and sensor hardware, such as the Nvidia Orin chip, 2 high-precision laser radars, and 10 high-definition intelligent cameras. The upgrade will be comprehensive. The activation of Zhiji’s original stone rights will help improve user stickiness and brand loyalty. According to Zhiji’s official announcement, the laser radar upgrade rights will be available for exchange from February 24, 2024, 22:00 to April 15, 2024, 18:00, and in the second quarter of this year, on-site installation will gradually begin. In addition to the laser radar exchange rights, Zhiji also announced that on February 28, it will officially start single product exchanges for all Zhiji customers with rough stones, including more than ten single products such as various 3C products. From BYD’s price reduction to various brands’ follow-ups, 2024 is destined to be a year of fierce competition. For Zhiji, timely follow-up of product strength, renewal, and user rights will be its killer move to gain a favorable position in 2024. With further competition intensifying, more surprises from Zhiji are expected to appear.