The BMW brand is fully committed to electrification, bringing a delightful and luxurious travel experience to Chinese consumers with its new products. In 2023, BMW’s pure electric vehicle sales have been outstanding, with nearly 100,000 units delivered, becoming an important pillar of BMW’s overall sales growth, with a year-on-year increase of over 138%. In November and December of last year, BMW’s pure electric vehicle sales exceeded 10,000 units for two consecutive months. In 2023, BMW has a total of 6 pure electric models on sale in China, with the BMW i3 and BMW iX3 being the top-selling pure electric products. The innovative pure electric BMW i5 was officially launched in January of this year, marking the entry of BMW’s most successful model into the era of intelligent electric vehicles, thus covering all major sub-markets with BMW’s pure electric vehicle models.
BMW continues to build a comprehensive charging service ecosystem in China. By the end of January 2024, 632 authorized BMW dealers have been equipped with charging facilities, including BMW AC wall boxes and DC charging piles. At the same time, BMW’s public charging network has access to over 600,000 charging piles nationwide, including 350,000 DC fast charging piles, covering over 320 cities. In August 2023, the BMW supercharging station project was officially launched, with high-power charging piles supporting up to 600 kilowatts of charging power. By the end of January 2024, 54 stations have been built, covering 17 first and second-tier cities in China, open to all brands of electric vehicles. BMW owners can use the My BMW App for online reservations, automatic locking, and plug-and-charge digital convenience features. In the private charging field, BMW’s wall boxes and high-quality installation services have provided safe and convenient home charging experiences for over 200,000 customers. BMW’s intelligent AC wall box continues to optimize its digital functions, allowing customers to remotely control charging, perform digital settings, and software upgrades through the My BMW App. BMW will launch a new DC intelligent wall box this year, further improving the BMW charging product array and enhancing user home charging efficiency.
BMW has fully integrated various charging services on the My BMW App. Customers can enjoy convenient digital functions such as wall box control, charging station search, station reservation, charging start and stop, payment and reviews. Continuous optimization of digital functions and customer interaction help BMW create a smoother charging experience.