On March 7th, the Geely Geometry’s A0 SUV, the Geometry E Firefly, launched the “Dragon Soaring Edition” with an official price of 59,800 yuan (8320$), bringing 300km of pure electric products into the 50,000 era.
In terms of appearance, the Firefly Dragon Edition has minor differences in appearance compared to other versions, still continuing the exterior design of other versions. But there is an additional upgrade in core configuration. The biggest improvement is in endurance and charging. The Geely E Firefly Dragon Edition CLTC has a range of 301km, and in fast charging mode, it only takes 30 minutes to charge from 30% to 80%. In terms of configuration, the Geely E Firefly Dragon Edition comes standard with 205/60 R16 large tires, 165mm maximum ground clearance in the same class, and a mid-European chassis tuning, overall more textured. In addition, the Dragon Edition has a 3.3KW external power function, which can support electricity needs for outdoor camping, hot pot, etc. It also comes standard with 4 speakers, 6-way adjustment for the main driver, heated external mirrors, one-touch lowering for all four windows, dual safety airbags, and direct tire pressure display, making the journey more comfortable.
In addition to being fully equipped, the space also brings many surprises. The Geometry E Firefly Dragon Soaring Edition has a rear seating space of 1388mm, providing a wider and more comfortable riding experience. The Dragon Soaring Edition has a maximum of 1000L of trunk space, accommodating up to 12 20-inch suitcases, with a total of 33 storage spaces in the vehicle, providing ample and flexible space.
In 2023, Geely Automobile’s total sales have reached 1.6865 million units, with Geometry’s annual sales reaching 191,346 units, a year-on-year increase of over 28%. With such large-scale production capacity, the fixed costs of vehicle development are greatly diluted, and by establishing product price advantages through cost control, Geely is able to continuously push high-value products to the market, allowing the public to share the dividends of technological progress. The launch of the Firefly Dragon Edition has dealt a blow to the sub-markets of small SUVs and micro-cars. As a real small SUV, the Firefly Dragon Edition’s price is not only lower than that of small cars, but also lower than that of micro-cars, truly achieving “small SUV-level products at micro-car prices,” becoming the first choice for consumers of micro-cars and compact cars.
Before other car companies overturned the hybrid car market, Geely maintained its composure and quietly turned over the pure electric market. The arrival of the Firefly Dragon Edition has led the automotive market into the “50,000 era of 300-kilometer range”, bringing more safe, comfortable, and cost-effective choices for users.