Ideal cars sold 6,200 units last week, and the “battle situation” is intense. On March 5th, Ideal Cars announced last week’s sales data. In the ninth week of 2024, Ideal sold 6,200 units, ranking second in sales among new energy brands in the Chinese market, fifth in the new energy brand rankings, and sixth in the luxury brand rankings. In fact, the delivery data for February previously announced by the two companies to some extent indicated this. In February, Ideal delivered a total of 20,251 new cars, lower than the 21,142 delivered by the other company. This is not the first time Ideal’s delivery volume has been lower than that of the other company. In January this year, Ideal’s delivery volume was 31,165 units, also lower than the 32,973 delivered by the other company. The reason for this phenomenon is closely related to the popularity of the other company’s new M7. Since its official launch on September 12 last year, the all-new upgraded M7 has continued to be popular. The car’s first month of sales exceeded 60,000 units, and 45 days after its launch, sales exceeded 70,000 units. 50 days after its launch, cumulative sales exceeded 80,000 units, and 2 and a half months after its launch, cumulative sales exceeded 100,000 units, showing strong momentum. In January this year, the new M7 delivered 31,253 units, even higher than Ideal’s overall delivery volume for that month. In February, 18,479 new M7s were delivered, accounting for 87.4% of the total deliveries, close to the total deliveries of the ideal L series of three models. The car was stolen by the thief.
Of course, WENJIE not only has the new M7. By the end of 2023, the WENJIE M9 was officially launched, with more than 50,000 units pre-ordered in the past two months. With the launch of the M9, WENJIE now has three models in its product lineup. Recently, Hongmeng Zhihang announced that the WENJIE M5 smart driving version will be redesigned and is expected to start delivery in May. The current WENJIE M5 model will offer limited-time purchase discounts. According to the latest news, AITO WENJIE will continue to increase production capacity and significantly shorten the delivery period for the M5 and new M7 versions. In addition, a new spy photo of another new car from WENJIE has been exposed, which may be the “WENJIE M8.” With the expansion of terminal discounts, the improvement of delivery capacity, and the completion of the new product line, WENJIE is expected to maintain its growth momentum. Of course, IDEAL also has its own “cards” to play. Previously, IDEAL’s models included the IDEAL L9, L8, and L7, all of which are hot-selling products. For example, the IDEAL L7 has been delivering over 10,000 units per month since its complete delivery month, and it surpassed 20,000 units in December last year. According to the previous plan, in March, the IDEAL L7, L8, and L9 will all welcome the 2024 models. On March 1, IDEAL’s fifth mass-produced model, the IDEAL MEGA, was officially launched, positioning itself as a family technology flagship MPV, offering only one configuration, the IDEAL MEGA Max, with 100 super flagship configurations, and a nationwide retail price of 559,800 yuan (77900$), which will start delivery on March 11.
However, despite Li Xiang’s statement that MEGA will become the next explosive product for Ideal Cars and his confidence in becoming the top seller with over 500,000 units, the official market data for the car has not been released. Recently, there have been reports that the large orders for Ideal MEGA have not exceeded 10,000, and the number of small orders converted into large orders is limited. The real performance remains to be seen based on the data officially released later. Compared to Ideal MEGA, the industry may be more interested in Ideal’s upcoming new car, Ideal L6. Based on previous information, Ideal L6 is a product in the same price range as the M7 from Weimar, and the two will engage in direct competition in terms of price. Furthermore, Zou Liangjun, the Senior Vice President of Ideal Cars, previously stated in an interview that the goal for Ideal L6 is to challenge a monthly sales of 30,000 units.
Not only that, according to official sources, this year will be an unprecedented year for ideal products, with 4 extended-range models and 4 pure electric models, a total of 8 highly competitive products to meet the needs of family users. In addition to the annual updated models of L7, L8, and L9, as well as Ideal L6 and Ideal MEGA, three new pure electric models will be launched this year. This means that Ideal will achieve the “dual run” of extended range + pure electric this year. Overall, the momentum of WESK is strong, and Ideal is expected to have strong potential, and the battle between the two will still be intense.