On March 11, the new MINI JCW COUNTRYMAN was launched, opening a new chapter for the MINI family. This year, MINI will also introduce two electric products that embody MINI’s genes – the all-new all-electric MINI COOPER and MINI’s first all-electric crossover MINI Aceman.
The all-new MINI JCW COUNTRYMAN is now on the market with a suggested retail price of 399,800 yuan (55620$), making it the first MINI model to bear the new JCW brand logo, showcasing the legendary charm of JOHN COOPER WORKS. With the support of JCW, this urban crossover vehicle achieves the most functional and racetrack-inspired innovation in the MINI family.
The naturally sporty MINI has always been active in various events, including the Monte Carlo Rally and the challenging Dakar Rally, where MINI has won six championships. This year, MINI also celebrates its 60th anniversary of its first victory in the Monte Carlo Rally. MINI’s sporting essence, embodied in the high-performance sub-brand JOHN COOPER WORKS since 2007, has given MINI a purer sense of driving pleasure. Each JCW model, bearing John Cooper’s name, is filled with exhilarating performance, showcasing MINI’s essence in the racing field. As demonstrated by the all-new MINI JCW COUNTRYMAN, the most hardcore model in the MINI family, the 2.0-liter turbocharged inline-four engine delivers an astonishing 150 horsepower under the careful tuning of JCW. Combined with the intelligent ALL4 all-wheel drive technology and leading-class 0.26Cd low drag coefficient, it accelerates from 0 to 100km/h in just 5.4 seconds. Starting with the all-new MINI JCW COUNTRYMAN, the new models in the MINI family will be equipped with the new MINI Operating System 9, integrating a wealth of digital functions into the world’s first circular OLED display screen, and can also project the screen image onto the entire interior panel, elevating the MINI interactive experience to new heights.
According to reports, MINI has introduced 8 innovative “experience modes” in its digital experience, each with its own specific user interface design. Additionally, the first “smart personal assistant” for the MINI brand, MINI Digital Pet Spike, has also appeared in the car. Furthermore, the all-new MINI JCW COUNTRYMAN is the first MINI model to achieve L2 level autonomous driving assistance function.