Many people may not have noticed that in the small car market, Dongfeng Honda’s LIFE has only sold a few hundred units for several months in a row. It’s worth noting that the Guangzhou Honda Fit, which is also a sibling model, has a monthly sales volume of up to three or four thousand units, and a minimum of one or two thousand units, even though the sales volume is not satisfactory. But when it comes to Dongfeng Honda’s LIFE, it’s surprising that the monthly sales volume is only a few hundred units. This inevitably raises the question: why isn’t Dongfeng Honda LIFE selling well? What “killed” Honda LIFE?
To be honest, the main reason for the poor sales of Dongfeng Honda LIFE compared to Guangzhou Honda Fit is that consumers only know about Fit, but they don’t recognize LIFE. In terms of appearance, interior design, power performance, and configuration distribution, there is not much difference between the two.
As we all know, the Fit, as a former “civilian supercar,” has captured the hearts of many young people with the GK5 model. Especially in the car culture-rich areas of Guangdong, Guangxi, and Jiangsu and Zhejiang, a GK5 can satisfy many young people’s pursuit of performance cars and has a certain potential for modification and space. Therefore, in the current situation where new energy vehicles are not as popular, if young people have a budget of less than 100,000 yuan (13890$), they are likely to consider and want to get their hands on the Fit GK5.
Nowadays, with the acceleration of new energy vehicles, the performance is getting stronger and consumers can buy many cars with acceleration of 6-7 seconds for 100,000 yuan (13890$). Therefore, the Fit, which is marketed as a “civilian supercar”, has gradually fallen out of the public’s sight.
Returning to the Dongfeng Honda LIFE, as a “sibling car” launched later than the GAC Honda Fit, the Dongfeng Honda LIFE with chassis code GR9 was born only two or three years ago.
Despite the small difference in mechanical quality compared to the GAC Honda Fit, the Dongfeng Honda LIFE currently has a 20,000 yuan (2780$) discount at the terminal. However, whether it is the slight difference in power of 10 horsepower or the cultural heritage possessed by the car itself, the Dongfeng Honda LIFE and the GAC Honda Fit are incomparable.
Furthermore, GAC Honda dares to launch the highly anticipated Fit Unlimited MUGEN official modified version for young people who love the “civilian supercar” Fit. If you are a young person preparing to buy an A0-level small car, then the Fit would definitely be the first choice, rather than the mysterious LIFE series from Dongfeng Honda.
In conclusion, when there is not much difference in product performance, consumers will definitely choose the model with a longer history and deeper cultural heritage. For example, the Fit and LIFE, can you really say that LIFE is much worse than Fit? Apart from the fact that Fit has launched the unlimited MUGEN version and LIFE has not, they are actually quite similar in other aspects. But the difference in sales between the two can be many times over, can you accept that?
So, in the end, the inherent historical and cultural impression that a car brings to people is really quite important. Just like everyone knows and recognizes the Accord, but few people will buy the neighboring English pie, aren’t they both the same type of car? Therefore, when it comes to cars, sometimes it’s like this, consumers not only recognize the historical model of the car, but also consider its appearance, and care about how others are buying it. And in the end, after buying a car, regardless of its price, it actually needs to have something to talk about. Buying a Fit instead of a LIFE is the same, buying an Accord instead of an English pie is also the same, I wonder if you agree with this point of view? Leave a comment in the comment section and let’s discuss it together. Note: The picture comes from the internet, the rights belong to the original author, if there is any infringement, please contact us for deletion, thank you! This article represents only the author’s personal views and does not represent the position of TSN Auto.