On the evening of March 31, Xiaomi Group Chairman Lei Jun announced on Weibo that during the pre-order process for the Xiaomi SU7 Founder’s Edition, some abnormal and scalper orders were identified and intercepted, so a second round of additional sales will be launched. Special Note: 1. A deposit of 20,000 yuan (2770$) locks in the order; users who have already placed orders for non-Founder’s Edition models can also participate in this round of sales, and after successfully placing an order, can convert their original order to the Founder’s Edition. 2. In this round of pre-orders, customers will also enjoy the same luxurious car purchase benefits of up to 31,000 yuan (4290$) as on the night of March 28.
On March 28, Xiaomi Group held a launch event in Beijing to officially release its first electric car, Xiaomi SU7. According to a report from Xiaomi’s official car blog on the evening of the 28th, Xiaomi cars went public for 27 minutes, and orders for over 50,000 units were already filled. In addition, the Xiaomi car app shows that all 5,000 units of the Xiaomi SU7 Founder’s Edition have been sold out.
On the evening of March 29, Xiaomi Car announced on Weibo that the Xiaomi SU7 reached 88,898 units in sales within 24 hours. However, along with the high market attention, some controversies have arisen. The issue of whether the deposit for Xiaomi Car can be refunded has recently become a hot topic. Some users have reported on social media platforms that they were unable to get their deposit back after ordering through the Xiaomi Car App. Some users also mentioned that they mistakenly locked in a configuration, but customer service said they could not make any changes. On March 31, Xiaomi Car’s Vice President, Li Xiaoshuang, responded in a post, stating that recently, it has been discovered that some malicious individuals have been causing trouble under the guise of Xiaomi fans. It was also found that some people were openly distributing negative orders against the Xiaomi SU7 to KOLs. These behaviors are despicable. We have already obtained some evidence and will firmly hold them accountable for their legal responsibilities.
