On April 3, BMW Group officially announced that BMW and MINI will showcase their strongest product lineup ever at the 2024 Beijing Auto Show. The new generation BMW concept car will make its debut in China. The lineup includes the new BMW 4 Series family, China’s top-selling BMW M high-performance model, the new BMW M4, the first pure electric crossover MINI ACEMAN from the new MINI family, and the BMW iX5 hydrogen fuel cell vehicle. A total of fifteen series will be presented, ranging from entry-level compact to large luxury, from niche to performance models, covering four driving forms: petrol, electric, hydrogen, and hybrid.
BMW’s new generation concept car will debut in China. This is not the first time BMW has used the “new generation” name. The BMW 1500, born in 1962 and its subsequent models, are collectively referred to as “Die NEUE KLASSE”, which was BMW’s first breakthrough from the inside out and created a new segment in the market. Now, the new generation concept car of BMW once again interprets the future of BMW sedans, with its brand-new BMW design style and digital interactive innovations such as the “Panoramic Vision Bridge”. The new all-electric BMW i4 will have its global premiere, and the important members of the 4 Series family, the new BMW 4 Series coupe and convertible, will be launched with their unique personalities at the Beijing Auto Show. As an important component of the mid-size luxury car segment in BMW, the 4 Series family firmly holds the top spot in the 2023 Chinese market sales of the segment. This is a comprehensive upgrade with both gasoline and electric power. As the best-selling BMW M high-performance model in China, the new BMW M4 will interpret the performance genes of racing sports with stronger power performance, more modern and sharp design, and innovative digital experience. This year, the BMW M brand’s fuel cars and new energy lineup will continue to expand.
BMW’s classic British brand MINI surprises fans with the debut of its first all-electric crossover model, MINI ACEMAN, in Beijing. At the same time, another electric product, the new electric MINI COOPER, will officially be unveiled in China. These two electric products, which perfectly incorporate MINI’s genes, along with the newly launched MINI JCW COUNTRYMAN, form a new MINI family, offering personalized driving pleasure.
BMW iX5 hydrogen fuel cell vehicle will make its first appearance at the Beijing Auto Show. As a culmination of BMW’s systematic promotion of hydrogen power technology, the BMW iX5 hydrogen fuel cell vehicle demonstrates BMW’s determination to drive future zero-emission travel with an innovative technology open strategy. The BMW iX5 hydrogen fuel cell vehicle only needs 4 minutes to refuel, and the range can easily exceed 500 kilometers. After a four-year absence, the Beijing Auto Show is set to welcome many heavyweight models this year, which is very much worth looking forward to. The 2024 Beijing Auto Show will be held at the China International Exhibition Center from April 25 to May 4.