• 25.08.2024

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Auto news from China

iCAR V23 Unveiled at Brand Night: New Electric SUV & Xiaomi Collaboration

Apr 11, 2024

Recently, we learned from Chery iCAR official that the iCAR brand night will be held on April 12. At this brand night, iCAR will bring its second hardcore pure electric SUV – iCAR V23 and another new series model from iCAR.

iCAR V23 Unveiled at Brand Night: New Electric SUV & Xiaomi Collaboration

iCAR V23 is a rugged pure electric SUV developed in collaboration with Chery iCAR by the Zhimi entrepreneurial team. The new vehicle is built on a new platform architecture. With the Zhimi entrepreneurial team’s involvement, the quality control logic of electronic components is even better.

iCAR V23 Unveiled at Brand Night: New Electric SUV & Xiaomi Collaboration

According to previous reports, the Xiaomi car team’s cooperation with Chery Automobile will be a new model. After integrating into Chery, the Xiaomi car team will be responsible for market insights, product definition, user needs discovery, industrial design, and innovative marketing models. Mainly responsible for light assets and heavy intelligence, focusing on innovation. Chery excels in qualifications for complete vehicles, production manufacturing, industrial capital, and sales channels. These heavy asset layouts are Chery’s strengths. The combination of both parties will be a new model, solving long-term investments in heavy assets. Furthermore, at the brand night on April 12th, more interpretations about automotive ecology, technological achievements, future vehicle planning, and more will be presented. Stay tuned for updates. #Daddy’sChoice#