BMW’s new generation concept car family includes 2 concept cars, showcasing BMW’s vision for the sedan and SAV segments, as well as its determination and ability to embrace change and challenges. The BMW new generation concept car will make its debut at the Beijing International Auto Show.
BMW’s design philosophy revolves around the driver, focusing on the driving experience. We aim to create a warm and bright ‘second living space’ on four wheels. According to Mr. Hoyt Ke, Senior Vice President of Design at BMW Group, these unique BMW design concepts have been reinterpreted in the new generation of concept cars.
In the new generation concept car from BMW, the BMW panoramic view bridge revolutionizes the dashboard, putting the driver at the center and reinterpreting the design concept of “eyes on the road, hands on the steering wheel.” Rich information is displayed in layers and zones, without causing distraction. The unique central display screen tilts slightly towards the driver, creating an ultimate control experience. Since 1962, the BMW 1500 model has upheld the design concept of “driver-centric,” blending sportiness and comfort perfectly with driver-oriented cockpit layout and high-quality materials. Design is not just aesthetic expression, but also a fusion of digital technology innovation and emotion. Simple yet detailed, technical yet warm, creating a warm, bright “second living space” for driving enthusiasts. The pure electric platform of the BMW new generation concept car family maximizes cabin space. When bright sunlight shines through large windows and panoramic glass sunroof into the car, blending with warm-colored fabrics, the car becomes a “second living space” filled with natural light, evoking comfort and joy, arousing passengers’ anticipation for the journey. Inspired technology empowers, with interior technology able to be “invisible” and only appearing when needed. The display screen of the BMW new generation concept car not only synchronizes with ambient lighting, but also matches the backlight of the dashboard textile surface, creating a layered lighting effect that bridges the communication between people and cars emotionally. The BMW new generation X concept car uses 100% natural, plant-based, or mineral-based interior materials that are petroleum-free, with ocean plastic used for injection-molded parts for the first time, continuously practicing the concept of sustainable development.
The BMW new generation concept car family represents a comprehensive start to the innovation of BMW’s new generation models, making personal mobility smarter, more sustainable, and more people-oriented. It not only provides pure driving experience, but also offers users comfort through a cockpit designed for driving enthusiasts, allowing them to feel in control and enjoy luxury driving pleasure while satisfying their emotional needs.