At the upcoming 2024 Beijing Auto Show, MINI will debut its new family lineup. The first all-electric crossover model, MINI ACEMAN, will have its global premiere. Another electric product, the new electric MINI COOPER, will also be officially unveiled in China.
Iconic classic design, go-kart-like driving pleasure, rich cultural atmosphere, rich experience created with minimal resources, these prominent features make up the legendary MINI brand. The two new electric members born in the new MINI family – the all-new electric MINI ACESMAN and the all-new electric MINI COOPER – perfectly inherit the brand’s most intense DNA. Both new cars are powered by pure electric power, highlighting sustainable characteristics that echo the brand’s original intention to solve energy problems in the electric age, with new features of electrification and digitalization, allowing MINI DNA to integrate into new connotations.
In addition, the most functional model in the all-new MINI family – the all-new MINI JCW COUNTRYMAN – brings exciting performance with powerful internal combustion engine, showcasing MINI’s essence in the racing field and extreme go-kart-like driving pleasure for users. Two power options, three new cars, whether petrol or electric, the all-new MINI family demonstrates MINI’s timeless classic and continuous leadership in the automotive industry. Innovation in heritage has always been MINI’s unchanged tone. For 65 years, MINI, as a luxury brand with unique personality and design sense, has never lacked iconic designs. Today, every new car in the all-new MINI family is still recognizable as a “MINI” at first sight, exuding a familiar yet fresh and exquisite charm. The concept of “small space, big use” is also continued in the all-new MINI family. All three new cars retain the brand’s “creative space utilization” and classic minimalist design concept, interpreting the classic design philosophy in a more modern way, making the new cars more MINI than ever before. Additionally, the all-new MINI family also adheres to the concept of “minimal carbon footprint”, boldly abandoning chrome elements and leather, using eco-friendly knitted fabrics extensively, fully embodying sustainable principles. In terms of digital experience, the playful MINI excels in simplifying complexity and personalization, elevating the traditional driving interface to a new level, creating a warm and immersive cabin experience full of fun for users. Starting from the all-new MINI family, all new cars will be equipped with the all-new MINI Operating System 9, pioneering the use of the world’s first circular OLED display screen, and incorporating a rich array of digital functions, taking MINI’s interactive experience to new heights.