On April 25, 2024, the Beijing Auto Show officially opened. Mercedes-Benz, located in Hall E4, introduced several new cars for Chinese consumers. The Mercedes-Benz CLA concept car made its debut in China. The all-new Mercedes-Maybach EQS pure electric SUV also hit the market. Meanwhile, the high-performance model Mercedes-AMG GT 63 S E PERFORMANCE from Mercedes-AMG also made a stunning appearance at the auto show venue. Mercedes-Maybach EQS pure electric SUV is now available for sale.
At this car show, the Mercedes-Maybach EQS all-electric SUV was officially launched with a starting price of 1.595-1.915 million yuan. The new Mercedes-Maybach EQS all-electric SUV continues the luxury design aesthetic of Mercedes-Maybach, applying intelligent innovation of the digital age, and elevating the comfort of riding in an all-electric SUV to new heights.
The new car continues the design style from last year, with a hint of sportiness. The overall style is highly similar to the Mercedes EQS SUV.
The new car still uses the typical dual-color body paint of Maybach, filled with Maybach elements. The front end features a black closed grille with vertical chrome strips, adorned with the Maybach logo and “MAYBACH” lettering. The “meteor shower” digital headlights can project the exclusive Maybach theme “Ultimate Luxury”. The rear design is more rounded, with a slightly sloping D-pillar that gives the roof a dynamic look. The continuous taillights are a common element in Mercedes models in recent years. The rear badge reads EQS 680 4MATIC, with silver trim on the rear bumper.
The body side lines and styling are still very full, with traditional door handles and fixed step boards for easy access. The large wheels use a common five-spoke style that complements the overall look of the car. The cabin design leans towards new energy, simple yet luxurious. The materials used are of the highest quality. The center console features an OLED seamless curved screen, a 12.3-inch full LCD instrument panel, and a 17.7-inch center screen. The MBUX hyperscreen uses a large glass cover that undergoes a three-dimensional bending process at 650 degrees Celsius. In terms of equipment, the Maybach EQS SUV is equipped with rear seat displays, a HEPA efficient air filtration system, exclusive No. 12 ebony fragrance, Burmester 4D surround sound system, and electric sunshades on the rear doors. The rear center console now has a projection function that can project the Maybach emblem on the floor. Power-wise, the Maybach EQS SUV has dual motors and all-wheel drive, with a maximum power output of 470 kilowatts and a CLTC range of up to 600 kilometers. It also features adaptive air suspension, personalized simulated sound waves, and rear-wheel steering. Mercedes-Benz CLA concept car debuts. Mercedes-Benz is moving towards electrification and intelligence in the new century. The first model based on the new Mercedes-Benz modular architecture MMA platform at the 2024 Beijing Auto Show, the Mercedes-Benz CLA concept car, made its debut in China.
The Mercedes-Benz CLA concept car uses an 800-volt high-voltage platform, delivering 12 kilowatt-hours per 100 kilometers of energy efficiency. It also previews the aesthetic language of the next generation of luxury cars and Mercedes-Benz’s new intelligent foundation – the MB.OS operating system, offering consumers a luxurious electric new experience.
In terms of appearance, the new car’s overall silhouette is similar to the production version of the CLA, with a design that leans towards production rather than exaggeration. The new design features a large front grille with EQ family styling and numerous LED lights forming multiple “three-pointed star” logos, supporting various welcome lighting effects. The vehicle has a low profile, with a slim LED light strip under the hood and Mercedes’ star logo inside the headlights.
The car’s side lines are smooth, and when illuminated, they create a dazzling light and shadow effect. The layered design of the waistline enhances the sense of depth. LED light strips on the front hood and tailgate extend to the B-pillar, creating a strong visual impact. The rear design is simple, with a slim LED light strip running through the entire rear. The tail lights have the same design as the headlights, featuring the Mercedes-Benz logo inside.
In terms of cabin interior, the new car continues the concept of the Vision EQXX concept car, using a large amount of recyclable materials to achieve carbon neutrality, showing that Mercedes-Benz has always carried forward environmental protection concepts in every model. The new car features a three-screen design with seamless integration and impressive visual effects when lit up.
The interior of the car features a light color scheme, complemented by blue ambient lighting, highlighting a futuristic and technological theme. The new car is equipped with the all-new MB.OS operating system in the infotainment section. It is built on a software-driven electronic architecture and upgraded 5G communication module. The vehicle system is divided into four major application functions: entertainment, autonomous driving, comfort, driving and charging, which can be updated remotely to provide the latest features, services, and third-party applications. The new car will also come with the new “Sound Sync” feature and a child monitoring system.
In terms of power, the new car will be produced on the all-new MMA platform, which can support both fuel and electric models. The pure electric version will be equipped with a rear axle motor, with a maximum power of 238 horsepower, a battery capacity of 89.6kWh, a range of up to 750km, and an energy consumption of only 12kWh per 100km. The MMA platform will also support 800V fast charging, allowing the new car to increase its range by 400km in just 15 minutes of charging. This gives it the same convenience as traditional fuel cars. The fastest production AMG car in history – Mercedes-AMG GT 63 S E PERFORMANCE The AMG GT, as the flagship sports car product of Mercedes-AMG, has always been sought after by performance enthusiasts. The newly released AMG GT 63 S E PERFORMANCE adopts hybrid technology from Mercedes F1, and its acceleration of 0-100km/h in 2.8 seconds makes it the “fastest production AMG car in history.”
The new car’s sporty attributes are further enhanced by the addition of aerodynamic package. The grille is enlarged and the bumper features noticeable aerodynamic elements. The headlights have a more aggressive design, exuding a fierce look.
The dynamic low-profile car side styling looks more aggressive. The body size has increased to 4728/1984/1354 mm, bringing stronger visual impact. It also has a stronger sense of stability. To reduce wind resistance, the new car also features hidden door handles.
The AMG GT 63 S E PERFORMANCE does not have a particularly aggressive design in the cabin, after all, as a GT sports car, comfort must also be considered. The new car maintains a high level of luxury in the interior. The all-digital instrument cluster and integrated 3D sun visor design, along with the 11.9-inch central control screen with the second-generation MBUX human-machine interaction system, provide drivers with rich information and entertainment experiences. The three-spoke steering wheel is made of Nappa leather, equipped with chassis dynamic adjustment, driving mode selection knob, and “AMG” logo, and also provides multi-color ambient lighting. The addition of carbon fiber trim further enhances the sporty atmosphere in the interior.
In terms of power, this car shines the most. The all-new Mercedes-AMG GT 63 S E PERFORMANCE’s highlight is the hybrid system with a 4.0T twin-turbo V8 engine and electric motor. The system incorporates many Mercedes F1 hybrid technologies, such as the classic P3 layout with the engine at the front axle and the electric drive unit at the rear axle. The electric drive unit consists of a permanent magnet synchronous motor, a two-speed gearbox, and a mechanical limited-slip rear differential. The total system power reaches 600kW, peak torque reaches 1420N·m, 0-100km/h acceleration in just 2.8 seconds, and a top speed of 320km/h. Additionally, the car features a high-performance battery developed by AMG with innovative direct cooling technology for each cell, along with F1 energy management strategy for instant powerful response.