On April 26, 2024, global tire leader Goodyear held a lighting event at THE BOX in Beijing. Goodyear, together with many luxury car brands, appeared at the Beijing International Auto Show, attracting widespread attention. In the era of new energy, Goodyear, with its outstanding products, leads the industry and helps embrace the future of travel.
THE BOX lights up as a new landmark, leading the trend of innovation. The event attracted many guests and visitors to witness the lighting ceremony. Through three large screens, THE BOX showcased its unique social space, providing a perfect stage for showcasing the innovative spirit and youthful vitality of Goodyear’s Eagle F1 tires.
Embrace innovation and change, Goodyear continues to empower the industry The 2024 Beijing International Auto Show, with the theme “New Era, New Cars,” is held in Beijing today. Many car companies showcase a variety of debut and limited edition models, as well as innovative technologies. Goodyear, as a technology explorer, has won the favor of well-known domestic and foreign car manufacturers with its outstanding product performance and innovative spirit. It has become the preferred tire for many models, empowering the industry continuously.
At the car show, Mercedes-Benz Maybach S-Class is equipped with the Eagle F1 ASYMMETRIC 5 tires with electrically conductive compound. The Eagle F1 ASYMMETRIC 5 tires have optimized tread block design for high levels of grip and quick acceleration. Porsche’s two star models, Taycan and Macan, also come with Goodyear’s flagship products, the Eagle F1 ASYMMETRIC 3 ElectriDrive tires and Goodyear EAGLE F1 tires.
In today’s rapid development of new energy vehicles, users have stricter demands for tires. The Eagle F1 ASYMMETRIC 3 SUV tires equipped on the Audi Q6L e-tron and Audi SQ6 e-tron, with Goodyear’s electrically charged formula, meet consumer expectations well. These tires with electrically charged formula have the Electric Drive logo, representing Goodyear’s leading technology designed for modern electric vehicles. Goodyear Electric Drive, with innovative technologies such as ETCR and EDR, not only ensures high quality of the Eagle F1 series but also focuses on addressing the needs for noise comfort and braking in traditional SUV tires, making them the “all-around warriors” in the tire industry! Goodyear e-Ride tires lead the future with disruptive technology Since the launch of Goodyear e-Ride tires in 2022, they have quickly gained consumer favor and achieved significant success in the market with their outstanding performance and innovative technology. These achievements are attributed to Goodyear’s deep technical expertise in the tire industry and keen insight into future travel trends. As a global leader in the tire industry, Goodyear has always been consumer-centric, committed to creating excellent product experiences for consumers.
In terms of performance, the GT Radial e-RUN adopts an innovative circuit board pattern design and uses the ETCR pure electric touring car championship’s race-level tire formula – high-tech natural pine resin. This enhances grip and prevents sliding during braking, showcasing its outstanding braking performance. The e-RUN also features upgraded sound insulation technology to absorb vibrations and reduce noise on rough roads, creating a quieter and more comfortable driving environment. Additionally, the e-RUN utilizes a durable rubber compound to reduce tire wear and strengthen the tire body for a longer lifespan. The GT Radial e-RUN is now available in 16 sizes, ranging from 17 to 21 inches in wheel diameter, making it the original choice for best-selling electric vehicle models such as the Tesla Model 3 & Model Y, NIO ES6, and WM Motor M7. It is also the ideal partner for models like the Porsche Taycan, Mercedes-Benz EQS, and XPeng G6. As a player in the field of mobile travel, GT Radial has played an important role since its establishment. During the recent THE BOX lighting event, GT Radial not only showcased the unique charm of its tire products but also successfully integrated the brand spirit with trendy culture in a new way. At auto shows, GT Radial demonstrated its leading position in tire technology by collaborating with various luxury car brands, showcasing the exceptional performance and innovation of its products in the era of new energy. In the future, GT Radial will continue to lead the industry forward, providing global drivers with a better travel experience.