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    2024 Beijing Auto Show: Wei Brand Unveils Smart Driving Edition & Accelerates Global Expansion

    Apr 28, 2024

    The 2024 Beijing Auto Show is in full swing. After the launch event of Wei brand new energy vehicles, Wei CEO Liu Yanzhao, Wei Executive Vice President Tan Jian, and Wei Technical Vice President Zhang Botao were interviewed by Sina Auto. They answered questions about Wei’s acceleration of internationalization, promotion of the Great Wall brand’s overall improvement, and user concerns about intelligent driving technology.

    2024 Beijing Auto Show: Wei Brand Unveils Smart Driving Edition & Accelerates Global Expansion

    Firstly, the highlight of this year’s car show is the Blue Mountain Smart Driving Edition. Tan Jian, the general manager, introduced the product highlights one by one. The Blue Mountain Smart Driving Edition has a more powerful intelligent cockpit and advanced intelligent driving assistance capabilities. It is equipped with the Coffee Pilot Ultra advanced intelligent driving assistance and Coffee OS 3 smart space system. In terms of comfort, it features a 7L intelligent cold and warm refrigerator, upgraded seats with eight massage points and added backrest ventilation. It also comes with CDC electronic control damping system. In terms of power, the Blue Mountain Smart Driving Edition Hi4 adopts a hybrid + four-gear + front and rear axle dual-motor hybrid solution, balancing efficiency and performance.

    2024 Beijing Auto Show: Wei Brand Unveils Smart Driving Edition & Accelerates Global Expansion

    For the technical advantages and deployment plan of the Hi4 powertrain architecture, Zhang Botao explained that Hi4 mainly has five extreme characteristics: “extreme performance, extreme efficiency, extreme comfort, extreme four-wheel drive, extreme intelligent safety.” The Hi4 performance version on the Blue Mountain intelligent driving edition allows large vehicles to have first-class power performance, with efficiency optimization improvements in different gears also optimizing overall fuel consumption. In terms of handling, the natural distribution of front and rear power in four-wheel drive will be better in terms of performance and stability technology. In terms of extreme comfort, it can reduce the engine speed at high speeds, and the reduction of engine speed with more gears will be better for NVH. As for the future plan of Hi4, the next step will accelerate the deployment of the new Mocha and new Latte with the Hi4 power system, and will achieve the full implementation of Hi4 technology on all models within the year, fully entering the era of electric four-wheel drive.

    2024 Beijing Auto Show: Wei Brand Unveils Smart Driving Edition & Accelerates Global Expansion

    Regarding the safety and reliability of NOA technology in various scenarios and the progress of urban openness, Liu Yanzhao stated that Weipai New Energy can accumulate basic data through data feedback and professional data collection every year. The accumulated real user driving mileage exceeds 200 million kilometers, providing massive data support for model training. Real-time updating and filtering strategies on data feedback, utilizing cloud-based large models for effective data mining and automated data labeling, efficiently purifying valid data, and generating simulated scenarios. Through generating dangerous and rare extreme scenarios, simulating and verifying massive dangerous driving scenarios, further improving model iteration efficiency. Of course, data desensitization will be carried out in this process to better protect user privacy, which is Weipai’s intelligent driving safety strategy. As for planning, Beijing, Guangzhou, Shenzhen, Chongqing, Chengdu, and Baoding have been opened, and 19 cities will be opened in the next three quarters.

    2024 Beijing Auto Show: Wei Brand Unveils Smart Driving Edition & Accelerates Global Expansion

    In the end, Liu Yanzhao stated that Europe is the earliest target market for globalization, with Germany being the first to land. Despite some restrictions from the EU on Chinese new energy vehicles, Wei brand has already entered the German market. With the P2+P4 architecture and Great Wall Motors’ forest ecological system, the models compete directly with BBA brands in Europe. The next target is the Central Asian market, with Blue Mountain and Gao Mountain exporting to Dubai.