• 29.08.2024

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Lantu Automobile Launches Let’s VOYAH Overseas Strategy for Global Expansion

Apr 28, 2024

On April 26th, the second day of the Beijing International Auto Show, Lantu Automobile officially launched the Let’s VOYAH “Together with Lantu” overseas strategy. The first stop for overseas expansion is the European market, with presence in countries such as Denmark, Finland, the Netherlands, and Italy. In addition, Lantu Automobile has set the core goal of “6655” – by 2030, to expand to six continents, enter 60 countries globally, establish 500 sales and service outlets, and achieve overseas sales of over 500,000 vehicles.

Lantu Automobile Launches Let's VOYAH Overseas Strategy for Global Expansion

As a high-end new energy brand launched globally by Dongfeng Motor Group, Voyah Motors has established a corporate strategy of globalization and international operation since its inception. In the first quarter of 2024, Voyah Motors’ exports increased by 80% year-on-year. According to the Let’s VOYAH “共岚图” overseas strategy plan, Voyah will launch the brand in Spain in June this year and plan to enter European countries such as Portugal, Belgium, Germany, Sweden, as well as countries along the Belt and Road Initiative such as Poland, Greece, the Philippines, and Azerbaijan in the second half of the year, while also actively developing markets in the Middle East, South America, and Southeast Asia. By 2026, Voyah will achieve full coverage in European countries and complete strategic layout in markets in Central Asia, the Middle East, and Central and South America, tapping into right-hand drive markets. By 2030, Voyah will achieve a “6655” layout, with sales and service outlets in 500 locations across six continents and 60 countries, surpassing 500,000 units in cumulative overseas sales. Based on different markets, Voyah proposes a product strategy combining “Made in China, Made for World” and “global car + regional optimization.” This year, Voyah will launch its fourth new model. The Voyah Power system can provide various power modes such as pure electric, extended range, and plug-in hybrid. In the future, Voyah will continue to leverage its industrial chain advantages, effectively integrate resources, venture out together, and establish a sustainable win-win ecosystem. Voyah will establish a European operation center, conducting multidimensional operations around sales, service, and user ecosystem; carry out global channel layout and localization business model development, promoting the integration of overseas businesses into local industry and value chains. The cornerstone of globalization undoubtedly lies in products and technology. In the latest generation of Voyah Power, Voyah Motors has equipped 800V high-efficiency electric drive systems. As one of the only two car companies in the country that can independently develop a full-stack silicon carbide platform, Voyah’s electronic control system can achieve a maximum efficiency of 99.4%, effectively increasing the range by 50km with the same amount of electricity. The new generation of amber batteries offers multiple options of 80kW·h, 110kW·h, and 112kW·h, using the industry’s highest 212Wh/kg top-level energy density battery developed in-house, enabling a range of over 900km with the support of the 800V platform.

Lantu Automobile Launches Let's VOYAH Overseas Strategy for Global Expansion

In terms of charging, Lantu self-developed 5C super fast charging X 800V silicon carbide high voltage platform, can achieve 450km increase in range in 10 minutes of charging, suitable for most areas nationwide, covering -10°C to 40°C. At the same time, Lantu self-developed the world’s first megawatt-level charging pile, supporting up to 8C, with a peak power of up to 1000kW. In the new generation of intelligent cockpit, Lantu’s AI voice interaction has a 98% voice recognition rate, response time is only 550ms, vehicle control response reaches the industry-leading level of 1s, and is equipped with the world’s first OLED sliding curved screen, the central control screen can display dual desktops, navigation, intelligent driving, multimedia can be online simultaneously, and is compatible with IOS, Android, and Hongmeng three major systems. In addition to self-developed technology, Lantu is also expanding its “circle of friends”. Huawei’s latest release of the Qiankun ADS 3.0 intelligent driving system will empower Lantu, helping Lantu accelerate its intelligent process. The new all-electric SUV model jointly created by Lantu and Huawei will be released this year, equipped with industry-leading three-electric technology, intelligent cockpit, and intelligent driving system. At the same time, the industry’s first MPV model equipped with Huawei’s intelligent driving and intelligent cockpit, Lantu Dreamer, will be launched in the first half of next year.

Lantu Automobile Launches Let's VOYAH Overseas Strategy for Global Expansion