Looking at the current car market, while most car companies focus on the mid-to-high-end pure electric market, BYD’s choice is to further cultivate the entry-level market. Recently, BYD has launched its first A0-level pure electric SUV on the e-platform 3.0 – the Yuan UP, enriching the brand’s product lineup. Can the Yuan UP become a new popular model for the brand? This issue of “Quality Car” will provide you with an in-depth analysis. 1. Basic information and product highlights
On March 26, the new Yuan UP was officially launched, offering 3 models with prices ranging from 9.68 to 11.98 million yuan. Yuan UP is the first A0-class pure electric SUV born on BYD’s e-platform 3.0. Compared to Yuan Pro, it is equipped with more advanced technology, including CTB battery body integration, providing consumers with a better product experience.
The original UP is built on the e-platform 3.0, known for its deep integration. Power components reduce weight and volume, saving space and reducing energy consumption. The UP, a small electric SUV, leads in space compared to others in its class. The UP has a wide temperature range efficient heat pump system, maintaining high efficiency in extreme climates with a low energy consumption of 12 kWh/100km. The eight-in-one powertrain integrates the motor, controller, gearbox, DC-DC converter, and vehicle controller, improving efficiency and reducing energy consumption. The UP offers two motor specifications with power up to 130kW and torque up to 290N·m. Energy consumption ranges from 12kWh/100km to 12.2kWh/100km.