On May 10, 2024, the new Genesis G80, a mid-sized luxury sedan under the international luxury car brand Genesis, officially began pre-sale. Since entering the Chinese market in 2021, the G80 has quickly become the brand’s core product, demonstrating Genesis’ determination and strength in shaping the market. The new G80 features a fresh design, powerful performance, advanced technology, and a sport package, meeting the precise needs of target consumers. Genesis CEO Li Zhe said, “Based on our long-term observation of the Chinese market, Genesis understands the aesthetic taste and pursuit of ultimate product performance of the younger generation of consumers. The launch of the new Genesis G80 is a masterpiece that further enhances emotional resonance and proves the brand’s commitment to continuously introducing excellent products to China. The new model also introduces a sport package for the first time, offering consumers a more diverse and dynamic luxury experience.” The exterior and interior design have been completely refreshed, blending exquisite details with innovative technology to perfection. The new Genesis G80, as one of the core models of the Genesis brand, continues the brand’s design concept of “elegant dynamism,” optimizing details inside and out with more exquisite and luxurious design and cutting-edge technology, presenting consumers with a perfect example of a mid-sized luxury sedan that combines charm and power.
The new Genesis G80 features a bold grille design and intricate details. The classic Genesis logo is crafted with twisted patterns. The wing-inspired LED headlights offer precise lighting control. The redesigned front and rear bumpers enhance the sporty look of the G80. The new G80 offers a variety of wheel sizes. The silver four-piston calipers improve braking performance. The hidden exhaust pipes add to the sleek design of the rear end.
In terms of interior design, the new Genesis G80 features a new three-spoke steering wheel for a more comfortable grip and more direct driving feedback. The integrated center console design, along with the touch-control air conditioning panel, allows drivers to easily control various functions of the vehicle. The addition of electronic knob-style gear shifting and intelligent fingertip system not only enhances the interior’s sense of technology, but also makes driving operations more convenient. The adjustment of the phone wireless charging position and the optimization of the ambient light position reflect Genesis’ profound understanding of user experience. More refined details make the new interior space more user-friendly, meeting the evolving demands for comfort and convenience of luxury sedan users in the new era.
Incorporation of innovative technologies creates an unparalleled luxury car experience with the new Genesis G80. The new model features a 27-inch OLED integrated smart cockpit, offering integrated display of vehicle instruments and navigation, supporting nearly 30 localized applications. Rear passengers can enjoy a dedicated information and entertainment system with two 14.6-inch screens for independent viewing of vehicle information and multiple local applications, greatly enhancing entertainment. Along with wired phone projection and in-car Wi-Fi, the new Genesis G80 also introduces a fingerprint recognition system for vehicle start-up without a smart key, automatic seat adjustment, valet parking mode, and personalized linkage functions. The B&O luxury sound system ensures excellent audio quality, providing a concert hall-like auditory experience. The new Genesis G80 is equipped with the Genesis Digital Key 2, allowing vehicle unlocking and starting using a smartphone with UWB and NFC, and creating keys through an app for up to 3 devices to share, integrating technology into every aspect of driving and highlighting a luxurious sense of well-being. In addition, the UV sterilization center console provides a healthier, more hygienic interior environment for passengers. New sport package added to highlight youthful vibe Based on insight into Chinese consumers, the new Genesis G80 adds a sport package for the first time, creating a stylish and elegant midsize luxury sports sedan with a strong personality to meet the expectations of a younger generation of consumers. The sport package of the new Genesis G80 features bold design language, with a new double-layered warrior emblem grille to enhance visual impact, showcasing Genesis’ profound understanding of dynamic aesthetics. The front bumper design with an intake grille is specifically crafted to improve aerodynamic efficiency, not only enhancing the vehicle’s cooling performance but also giving the G80 a bolder front face. The dark chrome trim design on the rear bumper echoes the front face, adding depth to the rear end and harmonizing the overall vehicle design. The dark chrome trim surrounding the windows adds a touch of mystery and luxury to the G80 while maintaining its elegant and smooth body lines. The sport package includes striking black/red calipers to visually enhance the sportiness and highlight the G80’s excellent braking performance. The large wheels give the G80 a more stable body posture and further emphasize its identity as a sports sedan. The dual exhaust design exudes a strong sense of sportiness, with carefully crafted details like the D-shaped sport steering wheel, carbon fiber trim, metal pedals, and exclusive seats, all showcasing the new Genesis G80’s ultimate pursuit of the sporting spirit. Continuing the excellent driving experience and safety standards, ensuring outstanding performance while providing comprehensive protection In terms of powertrain, the new Genesis G80 once again demonstrates outstanding performance. The vehicle is equipped with a 2.5T turbocharged engine, delivering a maximum power of 304ps and a maximum torque of 422Nm. It provides drivers with a passionate driving experience due to its powerful output and high fuel efficiency. The optimized oil pump capacity and reduced outer diameter design further enhance the engine’s response speed and fuel efficiency.
In terms of safety configuration, the Genesis G80 has the highest level of collision safety. It has received a five-star safety rating in both the North American NCAP and European NCAP ratings. In addition, IIHS has rated the G80 as a top safety pick for the North American market. The new Genesis G80 is also equipped with 10 safety airbags, including front central side airbags, to provide comprehensive protection for every passenger. In terms of intelligent driving assistance, the Genesis Active Safety Control system includes features such as lane-keeping assistance, forward collision prevention assistance, blind spot collision assistance, remote smart parking assistance, highway driving assistance, intelligent cruise control, and rear parking collision prevention assistance, to assist driving and prevent accidents effectively, ensuring consumers always enjoy a safe and comfortable driving experience. The new Genesis G80 officially starts pre-sales. The pre-sale prices for the luxury and flagship versions of the new Genesis G80 are RMB 335,800 and RMB 456,800 respectively. Consumers can make reservations through 18 nationwide stores or online. During the pre-sale period, customers who make a down payment can enjoy benefits such as free first-year insurance or free upgrade to four-wheel drive. Genesis is committed to bringing innovative, sincere, and extraordinary new luxury experiences to Chinese consumers. The new Genesis G80 offers brand’s one-price commitment, convenient pick-up and delivery services, and more intimate services.