On June 12, 2024, iCAR and CCTV Financial jointly launched the Smart Driving Challenge in the magical city of Chongqing. Netizens gathered in the official live broadcast room to witness iCAR 03’s smart driving through the challenging road conditions. After the live broadcast, iCAR 03 introduced two new smart driving models for young people, promoting smart driving equality. As the first mass-produced model of the iCAR brand, iCAR 03 deeply understands the lifestyle and attitude of young people, becoming a popular model upon its release. This year, iCAR 03’s first OTA upgrade enabled advanced smart driving nationwide. Additionally, iCAR 03 achieved the top sales in May with 6,668 units of the new energy square box. To further fulfill the promise of smart driving equality and meet the high-end smart driving travel needs of young people, iCAR 03 introduced two new models: the Four-Wheel Drive Long-Endurance Smart Enjoyment Edition and the Four-Wheel Drive Long-Endurance Smart Adventure Edition. With official prices of 149,800 yuan (20650$) and 159,800 yuan (22030$) respectively, these models lead smart driving equality with the most generous prices. Customers of the new smart driving models can enjoy multiple benefits such as exchange gifts, additional purchase gifts, smart driving gifts, and lifelong gifts. Existing customers of the Four-Wheel Drive Long-Endurance Edition also receive additional benefits such as free basic maintenance for life.
High-level intelligent driving re-equalizes, iCAR makes good intelligent driving affordable for young people. iCAR 03 understands the aspirations and pursuits of young people for intelligence, using L2++ level pure visual intelligent driving solutions, allowing more young users and high-level intelligent driving to go back and forth. The newly launched iCAR 03 intelligent driving model is equipped with L2++ biomimetic pure visual high-level intelligent driving solution, not relying on lidar and high-precision maps. With pure visual technology, it can have advanced intelligent driving such as city memory driving, cross-level memory parking, high-speed navigation, and relying on the versatility of pure visual technology solutions, allowing users to “drive nationwide without waiting for maps”, buy and use immediately, easily start a new experience of high-level intelligent driving travel.
iCAR 03 smart driving experience excels in core scenarios such as urban commuting, intelligent parking, and highway navigation. The city memory driving function supports up to 10 routes, with each route up to 150km long, allowing for easy commuting with just one memory. In parking scenarios, various smart parking functions like automatic parking assistance, remote parking assistance, memory parking assistance, cross-level memory parking assistance, and trace reverse parking make it easy to park in all types of parking spaces. The highway navigation assists users in driving on highways and city expressways without relying on high-precision maps, providing capabilities such as automatic on/off ramps, active overtaking, and optimal lane selection to effectively alleviate driving fatigue and improve driving safety in all scenarios.
iCAR 03 understands the needs of young people, advancing the comfort experience. iCAR has always been committed to making cars for young people. The pursuit of ultimate quality of life by young people cannot be ignored. iCAR 03 offers a more advanced intelligent driving experience while also providing young people with a new level of comfort. The four-wheel drive long-endurance intelligent version model is upgraded with features including Yanfei Lishi high-performance speakers, intelligent control melody ambient lights, and a standard joy tide package. This provides young people with comfortable features such as electric seats for the co-pilot, heated steering wheel, heated front seats, side air curtains, and more, making their travel convenient and efficient while also receiving more attentive care.
iCAR 03 gives young people the best of everything. The new energy box car model, iCAR 03, integrates pure electric driving fun into its product genes. The performance and handling of iCAR 03 are not compromised by its affordable price. The four-wheel drive version of iCAR 03 is equipped with the unique iWD intelligent electric control four-wheel drive system. It can switch between two-wheel drive and four-wheel drive intelligently. The front and rear dual motor layout provides powerful power assurance for the entire vehicle. With a peak power of 205kW and a wheel torque of 4100N·m, iCAR 03 accelerates from 0 to 100 km/h in just 6.5 seconds, making lane changes and overtaking effortless. iCAR 03 meets the needs of urban travel in all weather conditions. With the innovative mixed-element super-strong chassis, iCAR 03 offers leading all-terrain capabilities in its class. With 8+X all-terrain driving modes, it can easily handle most non-paved scenarios, establishing its position as the strongest off-road vehicle in its class and providing users with a control experience beyond expectations.
In terms of body craftsmanship, iCAR 03 features an all-aluminum body with a torsional stiffness of 31812N·m/deg, leading in its class; equipped with sixteen active safety configurations of ADAS to provide the best protection for passengers; addressing the most concerning issue for new energy users, iCAR 03 uses high-quality battery cells from a major factory, with a sandwich battery pack that can withstand 2.2 tons of compression without deformation… Various details continuously refresh the safety standards of pure electric vehicles in the same class, iCAR 03 aims to make safety as distinctive as youth, becoming the most prominent brand label in users’ minds.
Finally: The newly launched iCAR 03 smart drive version, with intelligent flat rights, super expected control and trendy square box design, is priced for making friends, unlocking a higher quality high-end smart driving experience for young people. Believe that this smart drive SUV that young people can afford will surely set off a new wave of smart travel.