On June 20, 2024, Avita Technology and the top luxury car dealer group Al Saqer Group in Abu Dhabi, UAE signed a strategic cooperation agreement to promote Avita products in the UAE market. Avita Technology Vice President Wang Jinhai, Overseas Marketing Director Wu Dongjun, Al Saqer Group Chairman H.E Sheikh Saif, and UAE Regional CEO Mataz Louis attended the signing ceremony. Chinese Ambassador to the UAE Mr. Zhang Yiming and his team witnessed Avita Technology’s overseas expansion journey.
Al Saqer Group is one of the largest luxury car dealers in the UAE, with over 40 years of history. They distribute top luxury brands like Rolls-Royce, BMW, and McLaren, focusing on serving the high-end industry and market in the UAE. Avita Technology believes that Al Saqer Group will be one of the most important partners for Avita to achieve its global strategy goals. This partnership not only strengthens Avita’s presence in the UAE luxury car market but also enhances the brand’s influence in the entire Middle East region.
In 2024, Avita’s first year of going global, it will focus on three major regions overseas, gradually entering more than 40 countries in Southeast Asia and the Middle East, aiming to open over 90 authorized Avita stores and enter the European market. Avita will use “forward-looking design” and “warm technology” to continuously bring ultimate “self-enjoyment” experience to more overseas users, leading Chinese smart electric cars to the world.