In the top luxury car market, “Range Rover” always attracts countless quality-conscious consumers with its outstanding quality and unique British style. As a global brand experience platform that only uses “private invitation” method, “Range Rover Experience” made its debut in Beijing, and then arrived at the most innovative and pioneering Greater Bay Area of Guangdong, Hong Kong, and Macao in China. On June 21st, it officially landed at the Executive Club of the InterContinental Hotel in Dameisha, Shenzhen for a ten-day event. Customers, media, and cross-industry influencers from all over the country experienced the exceptional “Range Rover lifestyle” through unprecedented summer luxury experiences and test drives. The lucky ones, including the author, were invited to see what “Range Rover Experience” is all about.
Firstly, the executive club of the Intercontinental Hotel in Dameisha, Shenzhen, where “Land Rover Territory” is located, is the proud work of the famous designer and founder of CCD Hong Kong, Zheng Zhong, showcasing his internationally renowned concept of “East meets West” in hotel design, and displaying original art furniture works by COSMO CROSS artists.
Here, guests can experience the charm and full range of SV family products up close while wandering between mountains and seas.
Experience the essence of Eastern philosophy through the art of incense and tea, enjoy luxurious lifestyle activities such as sailing, drone photography, golf, yoga, and indulgent SPA experiences. Join the beach soccer night party to unleash your summer passion and watch the exciting matches of the European Cup. Renowned Cantonese cuisine master and star chef Tan Guohui will personally customize exclusive dinners for all guests and share his unique insights on food.
The birth of “Land Rover Territory” is not only a deep interpretation of the Jaguar Land Rover brand concept, but also a wonderful interpretation of modern luxury. This project perfectly integrates art, life, and luxury, providing participants with a platform to experience the charm of Land Rover in all aspects.
Under the Jaguar Land Rover “brand reshaping” strategy, the Range Rover brand has entered a new stage. The new Range Rover SV, designed and engineered meticulously, combines high-end luxury and personalized customization. It elevates craftsmanship, quality, and sensory experience to new heights. Innovatively introducing the 3.0 SV Autobiography Extended Version and the 3.0 SV Autobiography Extended Version, the highest configured and priced 2024 Range Rover 4.4 V8 SV Autobiography Extended Version is priced at 3.358 million yuan, with even higher prices if additional options are selected.
SV department creates products that exceed user expectations with ultimate standards and luxurious materials. Each completed SV vehicle undergoes WCPA inspection by an independent team and must be signed off by senior experts.
The 2024 Range Rover 4.4 V8 SV Autobiography Extended Edition catches my eye at first sight – powerful, with a commanding yet understated appearance.
The low-slung body, along with the sporty front end, looks very dynamic. A lot of carbon fiber is used in the materials, such as the engine hood, which greatly reduces the weight of the front end and the possibility of nosedive. The “RANGE ROVER” emblem, the grille edge, and the lower front lip are all made of carbon fiber.
The rear of the car features dual exhaust pipes on both sides, wrapped in carbon fiber. The most important SV emblem is located on the right side of the rear, indicating that this car has passed the WCPA world-class product audit.
At the top, two distinct shark fins can be seen.
The front wheels are equipped with Pirelli’s SCORPION ZERO tires, known as the “Scorpion King,” providing excellent stability during steering on both dry and wet roads. These tires offer outstanding off-road performance and high performance, exceptional handling, and strong grip during braking, increasing safety and driving pleasure. The specific model is 285/40 R23.
Upon closer inspection, the brake discs and calipers of this vehicle are larger compared to others, taking up the entire space inside the wheel. In addition to the standard brake discs, customers can also choose carbon-ceramic brake discs. The wheels on display are equipped with carbon-ceramic brake discs, allowing for effective braking in short distances. The 23-inch carbon fiber wheels feature a dual-color design, which not only looks beautiful but also reduces overall weight. A reduction of one kilogram in weight can significantly lighten the vehicle. The all-season tires provide excellent grip and lateral G-force control, even better than some summer performance tires.
In terms of interior design, the Land Rover Range Rover SV spares no effort, using semi-aniline leather not only for seats, headliners, and dashboards, bringing an ultimate touch, but also highlighting the luxury and delicacy of the vehicle.
The Land Rover SV adopts classic aesthetics in its design, offering two design themes: SV Elegance and SV Dynamic. Users can customize according to their preferences. The former emphasizes ultimate luxury, while the latter leans towards sportiness. Exclusive SV four-seat iconic configurations include electric folding club tables, Dartington crystal glasses in the premium refrigerators, providing both comfort and convenience.
One of China’s four famous woods, chicken wing wood, is chosen as the interior wood trim, combining Eastern aesthetics with modern craftsmanship, providing drivers with a unique cultural experience.
The iconic ceramic gearshift design of the Land Rover SV model is inspired by the charm of Chinese culture. Exquisite design and meticulous craftsmanship seamlessly blend ceramic and metal, bringing a top-notch touch like jade.
In addition, the luxurious seats feature hand-embroidery, the exclusive logo is handcrafted with double-inlay craftsmanship, and the interior and exterior accessories are carved by a team of jewelry masters with a 200-year history of supplying the royal family.
Finally, let’s focus on the heart of the 2024 Range Rover 4.4 V8 SV Autobiography Extended Edition – a 4.4T twin-turbocharged V8 engine that can output 635 horsepower. The maximum torque is 750 Nm, an increase of 60 horsepower and 50 Nm of torque compared to the previous Range Rover SUV. This powertrain not only provides strong power output for the vehicle, but also achieves astonishing acceleration performance. In launch mode, the new Range Rover Sport SV can accelerate from 0 to 100 kilometers per hour in just 3.8 seconds.
The Land Rover Range Rover SV is equipped with a 6D intelligent dynamic chassis. This system combines hydraulic interconnected dampers, height-adjustable air springs, and roll control system to provide up to 1.1G of lateral acceleration, ensuring high stability and handling during high-speed turns. The 6D intelligent dynamic chassis monitors the vehicle’s dynamic state in real time and automatically adjusts the suspension system to adapt to different driving conditions and road surfaces. With carbon fiber components throughout the body and calipers with cross-piston layout developed in collaboration with Brembo, the vehicle can provide the best driving experience in various environments.
The outstanding performance of the Land Rover Range Rover Sport SV did not come overnight. Land Rover engineers delved deep into the vehicle’s powertrain, suspension system, and aerodynamics to achieve perfection in every detail. For example, the use of 23-inch carbon fiber wheels not only reduces weight but also improves handling. The rear-wheel steering technology with a maximum steering angle of 7.3 degrees strikes a perfect balance between daily driving and extreme performance.
Choosing Jaguar Land Rover means choosing a unique luxury. This luxury is not just about material wealth, but also reflects spirit and culture. Every detail in both exterior and interior showcases the unique charm of British vehicles, allowing people to experience luxury and feel a sense of cultural heritage and glory.
Whether on busy city streets or rugged off-road trails, the Land Rover Range Rover SV will be the most reliable companion for drivers. With the global brand experience platform “Range Rover Realm”, it not only showcases Jaguar Land Rover’s strength in design, craftsmanship, and culture, but also brings consumers an unforgettable luxurious experience. Summary: Starting in 1970, the Range Rover brand has evolved over half a century, surpassing the traditional definition of luxury cars to become a symbol of ultimate living and prestige. It aims to infuse luxury into the lives of owners from every angle, rather than simply interpreting it through product pricing and marketing slogans. Perhaps this is why Chinese consumers always appreciate and choose the Range Rover.