When it comes to the word “Crown,” many people first think of the Crown car that once represented luxury executive sedans. With the changing times, the Crown has now become a brand name, spawning multiple models. Today, we will systematically test drive three models of the Crown family: the all-new Crown, the new Crown Land Cruiser, and the Crown SportCross, and also experience the Crown Vellfire statically.
After its debut at the Beijing Auto Show, the all-new Crown has attracted the attention of many consumers. Aside from nostalgia, people are also interested in the changes this car will bring. The exterior of the all-new Crown features a more youthful design with elements of a coupe and stylish details.
The front end features a seamless headlight design, complemented by the hood and front bumper, giving the entire headlight section a deep sense of mystery. The grille boldly adopts a straight waterfall design, increasing the vehicle’s recognition and making it look more aggressive.
The side profile of the car features a coupe-like design, with a sleek shape that enhances its stylish appearance. Despite the addition of many fashionable elements, the vehicle’s waistline remains straight and powerful, which is in line with its positioning as an executive sedan.
The all-new Crown features 20-inch turbine-style wheels, a design not commonly seen in Japanese cars. Paired with 245/45 R20 tires, the vehicle ensures both vehicle passability and interior quietness. The new car will use traditional door handle design and double-layer laminated soundproof glass to reduce noise transmission.
The design of the rear end is very trendy, with a continuous tail light group in classic red and black, increasing recognition and sportiness. The rear features Toyota’s logo and the English letters of Crown, making it clear that this is a Crown sedan.
In terms of interior design, the all-new Crown adopts a family-style upgraded look, including dual 12.3-inch screens and electronic gear lever. The vehicle also features more wood grain decorations, showcasing its overall positioning. The materials used are of high quality, with plenty of soft padding and skin-friendly materials to ensure no odors inside the car.
The multifunction steering wheel features physical buttons for operation, along with infrared detection and paddle shifters, making it very convenient to use. The 12.3-inch LCD instrument panel displays vehicle driving information with excellent clarity and processing speed.
The 12.3-inch central control screen is equipped with the Qualcomm Snapdragon 8155 chip, which ensures fast processing speed. The UI design of the screen has been optimized, with a user-friendly main interface that retains intelligent scene selection for customized operations.
The car system supports online entertainment, online navigation, phone connectivity, OTA upgrades, and more. Users can easily operate the driving mode settings on the screen. Energy flow and consumption can be observed on the screen. Air conditioning and seat settings can also be quickly adjusted through the screen.
The traditional air conditioning control panel is retained at the bottom of the screen, the small screen in the middle displays comprehensive information, and the buttons are designed with a piano key style, very luxurious. In addition to setting the air conditioning, the seat heating and ventilation are also placed here, must be praised.
The central console is decorated with wood grain, maintaining a sense of luxury. The electronic gear lever is easy to operate, with the driving mode selection located here. In front of the gear lever is a vertical wireless phone charger, maximizing space efficiency.
The front seats are comfortable and supportive, especially the side wings provide good support. Even during long drives, you won’t feel tired. The seats have multiple electric adjustments, lumbar support, heating, and ventilation functions.
Then the performance of the rear seats is one of the highlights of this car, with the rear side sunshades and backrest armrest retained. After the central armrest is lowered, there is a small touch screen on top where the rear air conditioning, seat back angle, seat massage, and other functions can be set. In addition, the car is also equipped with a “rear comfort driving mode”, a design that is not found in other cars of the same level.
The all-new Crown will be equipped with a new 2.5L hybrid system, with an engine maximum power of 136kW and maximum torque of 225N·m. The maximum power of the drive motor is 131.9kW, with a maximum torque of 300N·m. It is paired with an E-CVT transmission, and the official 0-100 acceleration time is 8.6 seconds.
This car offers five driving modes. Today, we focus on the new “Rear Comfort Driving Mode.” When switched to this mode, the front passengers may not notice much change, but the rear passengers will feel a significant difference.
The rear suspension of the vehicle becomes softer while maintaining support. Even on rough roads or speed bumps, the rear passengers can still feel comfortable. This shows that the vehicle pays attention to the comfort of rear passengers.
The all-new Crown will use front and rear multi-link independent suspension, which will greatly help to absorb road impacts, ensuring a smooth ride whether driving fast or slow. In addition, when facing mountain roads, the suspension provides good support, even when taking sharp turns, there is minimal body roll.
In terms of quietness, this car meets its positioning perfectly. Double-layer laminated glass effectively reduces noise, and the entire vehicle has been optimized and improved in various areas such as chassis and engine compartment. Combined with the streamlined exterior design, wind and tire noise are almost inaudible inside the car. New Crown Lufang The exterior design of the New Crown Lufang also embodies the word “atmospheric”. The design of the entire front end will incorporate numerous elements and have high recognition. Although the headlight unit does not adopt a through-style design, the sharp angular shape invisibly increases the vehicle’s domineering value.
The area of the intake grille is small, but the crown logo in the middle is very eye-catching. The lower front bumper is decorated with multiple chrome accents, silver skid plate, and side air vents, giving the front end a sporty look.
The side profile is stylish with a floating roof and rear window layout, extending the length. The new car will keep traditional door handle design and come with 20-inch multi-spoke wheels and 235/55 R20 tires for good off-road capability and comfort.
The rear design reflects the family style, with high recognition for the taillights and silver trim on the bumper. The car will have dual exhausts on one side, which looks good.
The interior remains the same with dual screens and a combined control screen for the air conditioning panel. The new car will feature a red and black interior color scheme, reflecting its sporty and stylish side.
The layout of the central control area is compact. The new Crown Land Cruiser retains the mechanical shift layout, making it easy to operate. The driving mode and drive mode switch buttons are located behind the gear lever, enhancing practicality.
The design of the central control screen is basically consistent with the all-new Crown, including layout, software, and supported functions, which can fully meet our daily needs. In addition, the air conditioning control panel screen below has added color elements, making it look clearer.
The new Crown SUV has comfortable seats, excellent visibility, and adjustable second-row seats. The driving experience is consistent, with sufficient power for city and off-road driving. The suspension is firm to balance comfort and off-road capability. The vehicle is quiet during high-speed cruising.
The car is designed to appeal to young, trendy, and stylish consumers, with a bold use of dual-tone colors on the exterior. The front bumper and hood are mostly painted in black, leaving only small sections of the body color on the sides. This design caters to the aesthetic preferences of young consumers.
The side profile features a sleek design with a smaller rear window compared to the new Crown. The car will use 21-inch wheels with 225/45 R21 tires, showcasing its sporty side.
The rear end of the car has an exaggerated design, with the entire trunk painted black and extending to the sides. This unique style increases the vehicle’s recognition. The tail lights have their own distinctive design, with the Toyota logo placed in the center. If illuminated, the effect will be even better.
The interior design is similar to the all-new Crown, with the layout almost the same. The wood trim has been replaced with orange trim to reflect the trendy and stylish side of the car. The steering wheel, instrument panel, and air conditioning panel are almost identical to the all-new Crown.
The design of the central console has been simplified, retaining electronic gear shifter and vertical wireless phone charging. The operation area in the rear has changed, keeping only driving mode switch and electronic parking brake.
The Crown SportCross will focus more on the sporty side, so the overall tuning of the vehicle leans towards sportiness. The suspension will be firmer, with some vibration felt when encountering bumps, but this also enhances road feel. When facing mountain roads and continuous bends, it provides better support.
The car will use a 2.4T hybrid system, different from the new Crown’s 2.5L hybrid system. This configuration brings better acceleration, with an official 0-100 acceleration of 5.8s. The acceleration feels more powerful and direct, with better pushback than the new Crown. Crown Vellfire.
As an MPV model, this time we did not actually drive it, but the car still gives us a very strong presence. Especially the front part, the huge grille fills the entire front face, combined with multiple chrome trim strips, instantly making the front of the car more aggressive and powerful.
The body side lines remain largely unchanged, retaining the small crease design on the B-pillar and cleverly incorporating the crown logo. The new car will come with 19-inch wheels paired with 225/55 R19 tires.
The design of the rear end retains the style of the Veloster, with distinctive wing-shaped taillights and a flat trunk for more interior space. The bumper complements the front bumper, and the addition of chrome trim adds a touch of luxury.
The interior design remains largely unchanged, retaining the typical style of the Alphard, reflecting Toyota’s family design. Features like electronic gear shift, multifunction steering wheel showcase the car’s stylish side. The screen and air conditioning panel are integrated, maintaining the overall sense of technology.
As an MPV, the most important thing is the second-row seating experience. The Crown Vellfire’s second row features aviation seat design, with detachable screens on both sides for passengers to control the seats without getting up. In addition to the screens, the seats are also equipped with manual adjustment buttons on both sides for easy operation.
Summary: For many young consumers, the term “Crown” may not hold much sentiment, but for the majority of those born in the 60s, 70s, and 80s, it is a must-know. Thanks to years of luxury branding, Crown has gained recognition. Can it continue its past glory as a brand? Let’s wait and see.