The luxury mid-size car market is a segment where German luxury brands lead in sales, but many consumers who focus on value for money or pursue personalization prefer second-tier luxury brands. In fact, in the domestic luxury mid-size car market, there are models with low prices and high configurations, including the imported Korean model, the Genesis G80. Recently, the 2024 Genesis G80 was officially launched, with a significantly lowered price threshold to further enhance its price competitiveness. So, as a representative model of Korean luxury mid-size cars, can the 2024 Genesis G80 successfully break through? This issue of “Car Quality Selection” will answer your questions and provide clarification. 1. Basic information and product highlights
On June 1, 2024, the 2024 Genesis G80 was officially launched, with 2 models priced between 29.98-44.98 million yuan. The 2024 Genesis G80, as a mid-term facelift model, has changes in both exterior and interior. The official price threshold has dropped to below 300,000 yuan (41250$), further expanding the price advantage of the new car.
The 2024 Genesis G80 is a luxurious midsize sedan that focuses on both sportiness and elegance. In addition to its coupe-like exterior design, the new car also performs well in terms of dynamic performance, equipped with a predictive electronic control suspension. The system can automatically control suspension damping by using front camera sensors and map navigation data, anticipating environmental factors such as speed bumps that affect vehicle driving, providing a comfortable ride. The AWD all-wheel-drive system of the four-wheel drive version can automatically adjust with different driving modes. The 2.5-liter turbocharged gasoline engine is equipped with a dual injection system and a water-cooled intercooler to enhance power response. The centrally located injector improves fuel economy and combustion stability by accelerating combustion speed.
The 2024 Genesis G80 is packed with technology and luxury, providing a convenient driving experience. The integrated smart cockpit combines audio navigation and dashboard, expanding information display by 30%. The OLED material enhances contrast and widens the viewing angle, supporting nearly 30 localized applications. The fingerprint recognition system allows for quick personalized settings, starting the vehicle without a smart key, and enabling personalized linked functions like automatic seat adjustment and valet parking mode.