With the launch of the all-new BJ40 Knife Hero Climber and the successful completion of the all-new BJ40 Ring Tower, off-road enthusiasts are excited about the arrival of the Beijing Automobile’s all-new BJ40 Knife Hero Crosser and the all-new BJ40 Ring Tower Champion Edition. On July 15th, Beijing Automobile started a live off-road broadcast, showcasing the two family masterpieces officially hitting the market. Several Ring Tower champions test drove on the spot, demonstrating the vehicles’ hardcore performance. Surprise prices and many welfare policies were also announced, allowing ordinary players to enjoy professional off-roading.
Beijing Auto launches two new cars, inviting four champions to drive live off-road, showcasing the vehicles’ excellent performance.
The all-new BJ40 Champion Edition is all about “professional cost-effectiveness”. Beijing Automotive has been participating in the top domestic off-road race, the Hanteng Rally, for several years, boasting an impressive four-time champion record. This year, the new BJ40 achieved the milestone of being the “first automatic transmission model to complete the Hanteng Rally”. As a result, the new BJ40 Champion Edition, with its five major top-level performance strengths, has emerged.
First is the off-road capability, equipped with a 4.0 large speed ratio differential, standard off-road “three locks”, professional chassis tuning with off-road AT tires, 11 ATS all-terrain modes + 12-speed creep mode, maximizing performance in power, passability, climbing and other aspects; in terms of safety, embedded metal roll cage + 13 stiffness ring cage body create a hardcore body, more than 30 intelligent safety assists + dual redundant linear braking fully guarantee driving safety; luxurious seats with many functions, 12+1 Harman audio ANC active noise reduction, optional queen co-driver and L2.5 level advanced driving assistance, take the vehicle to a higher level in intelligence and comfort; in terms of playability, the vehicle is equipped with a 400W high-power inverter, standard 2.5T towing qualification, removable roof cover and many space reserves, allowing off-road life to be versatile; finally, there is the exclusive identity ceiling, newly developed exclusive spare tire cover, matching exclusive paint, decals, logos and other tower ip, highlighting the champion’s ride identity.
As the top combat power of the family, the all-new BJ40 Huan Tower Champion Edition’s rich configuration, if sold separately, would definitely be expensive. However, Beijing Automotive effectively reduces costs through overall vehicle sales, maximizes benefits to users, and offers a starting price of only 229,800 yuan (31620$). At the same time, seven welfare policies are introduced, covering a value of 7,760 yuan (1070$) for off-road modification gifts; various financial gifts such as zero down payment; a maximum of 8,000 yuan (1100$) subsidy for renewal gifts; a gift of 800 yuan (110$) Jingdong card for referrals from old customers; a gift of five years of free basic maintenance; a gift of five years/150,000 kilometers whole vehicle quality assurance and lifetime powertrain quality assurance; and a guarantee gift of five years of free road rescue. In addition, this model will be sold as a limited edition with only 2024 units available. Interested friends must seize the opportunity.
The all-new BJ40 Blade Hero Cross version achieves “gasoline and diesel at the same price” The diesel version of the Blade Hero has always been a favorite among off-road enthusiasts, with its stronger low-end performance and ultra-high fuel efficiency, it has a natural advantage in long-distance cross-country and deep off-road driving. The all-new BJ40 Blade Hero Cross version, as a rare diesel-powered model on the market, continues this advantage and further enhances intelligence, safety, and other aspects.
In terms of power and off-road performance, the vehicle is equipped with a full-time four-wheel drive system, combined with 11 driving modes, strong all-terrain adaptability; in terms of safety, the vehicle is equipped with the domestically pioneered embedded metal roll cage, 13 rigid ring-cage body, 3 metal skid plates, and more than 30 intelligent safety assists and dual redundant linear braking, active and passive combined, forming a mobile fortress to ensure driving safety; the vehicle’s intelligent technology, designed in combination with off-road practical application scenarios, with built-in features such as map navigation, phone mirroring, full of technology, advanced and practical; in terms of playability, the crosser is also equipped with a removable top cover, with radio bracket, luggage anchor points and other modification reserves, making off-road life full of fun.
In the previous presale, the new BJ40 Dagger Hero Voyager is 20,000 yuan (2750$) more expensive than the Climber, causing some users who admire the Voyager to hesitate. Beijing Automotive has implemented a “same price for gasoline and diesel” policy to allow everyone to enjoy the same high-quality off-road experience. The new BJ40 Dagger Hero Voyager is officially priced at only 18.98 yuan (10$)! At the same time, seven welfare policies have been introduced, including financial gifts, renewal gifts, friend gifts, car use gifts, quality assurance gifts, and protection gifts, consistent with the new Huan Tower Champion Edition, with an off-road gift of a 6666 yuan (920$) expansion package. In Beijing Automotive’s words: Whether it’s crossing or climbing, every expectation is worth waiting for sincerely. Thinking sincerely for users is worthy of praise.
“Peak Moment” kit, expanding versatility Off-road players seek individuality, expansion pack is essential. Beijing Auto also released the “Peak Moment” expansion kit, meeting users’ personalized needs, including exterior protection pack, body expansion pack, tire pack, wheel hub pack, and function pack, achieving versatility and uniqueness, greatly enhancing the vehicle’s distinctiveness. As an official kit, it offers reliable quality and higher compatibility. What’s most exciting is that both new models’ policy benefits include this kit, hitting the hearts of off-road players, showing that Beijing Auto understands off-roading and off-road players.
