On July 17, 2024, Volkswagen launched its first smart electric coupe SUV, the ID.与众. The suggested retail price ranges from 209,900 to 249,900 yuan (34370$). The new model offers three versions: Pro long-range, Ultra long-range, and Max high-performance. Volkswagen provides early buyers with special benefits, including deposit expansion, a 24K gold medal, zero down payment and interest financing plans, high trade-in subsidies, a five-year worry-free service package, and extended warranty options. The arrival of the ID.与众 adds another piece to Volkswagen’s strategy in China. It expands the ID. family lineup and attracts new customer groups.
ID. Unique Pricing Model Price ID. Unique Pro Long Range 20.99 ID. Unique Ultra Long Range 22.99 ID. Unique Max High Performance 24.99 ID. Unique stands apart from current Volkswagen designs. Its dynamic aesthetics offer users a distinct emotional experience. The agile handling and premium quality, rooted in Volkswagen’s legacy, provide users with reliable functionality. ID. Unique introduces a new “golden” joy for Chinese consumers in the era of smart electric mobility. It supports future green travel.
Volkswagen Passenger Cars CEO Meng Xia said, “The ID. series will expand in China. Its bold design, electric driving, and top user experience will attract young users seeking new lifestyles.”
Yang Fang, CEO of Volkswagen Digital Sales Service Co., said, “The ID. Yu Zhong is the first car to use the unique and striking gold Volkswagen logo. It represents our commitment to creating extraordinary and memorable golden moments for users. With dynamic aesthetics, intelligent scenes, agile driving, and gold-standard quality, the ID. Yu Zhong sets a new ‘gold standard’ in China.”
The ID. is Volkswagen’s first smart electric coupe SUV. It features a new coupe SUV design. Its dimensions are 4663×1860×1610mm, with a wheelbase of 2766mm. Tension-filled lines shape its profile. The car has a dynamic front, sharp parallel waistlines, and a steeply sloping rear. This design showcases a distinctive and expressive character.
The 21-inch wheels and panoramic digital cockpit showcase the vehicle’s dynamic design. The IQ.Light smart matrix LED headlights feature a unique U-shape. The flowing three-dimensional taillights appear to float in mid-air, enhancing rhythm and style.
The ID. features the UNYX.OS operating system and a new human-machine interaction interface. The flat design makes interactions intuitive. The AI partner allows users to customize their avatars and clone real voices. A new cognitive AI language model, developed with iFlytek, gives the system self-learning capabilities. This enhances the human-machine experience. The system supports CarPlay, CarLife, and HiCar ecosystems. It includes entertainment apps like iQIYI, Youku, Tencent, and Ximalaya, creating a rich entertainment ecosystem. The ID. comes standard with the new IQ.Drive intelligent driving system, covering all daily travel scenarios for a more relaxed journey. The worry-free parking system uses 12 ultrasonic radars and a 360° panoramic camera. It supports smart parking, remote parking, memory parking, and mobile phone search functions, greatly improving parking convenience.
The ID.与众 stands out with its impressive design and intelligence. It achieves a new level of dynamic driving performance. This goes beyond acceleration; it enhances driving quality. The ID.与众 features a variable steering system, offering a minimum turning radius of 4.7 meters. Its high-performance chassis and independent front and rear suspensions adapt to various road conditions and driving styles. Thanks to its efficient electric drive system, the ID.与众 accelerates from 0 to 100 km/h in just 5.6 seconds, providing more driving enjoyment. Additionally, it boasts a maximum range of 621 kilometers, meeting daily commuting and long-distance travel needs.
Based on Volkswagen’s DNA of reliability, quality, and safety, the ID. series underwent extensive durability tests, torsional rigidity tests, and validations of chassis structure and airbag systems. This makes it a trustworthy travel partner. Quality and safety remain uncompromised. The safety tests include 57 categories, with 179 real vehicle crash tests, 22 of which exceed national standards. In battery safety, the ID. series completed 436 safety tests and received the NESTA whole vehicle battery safety certification from the China Automotive Technology and Research Center. A unique worry-free experience awaits. Volkswagen Digital Sales Service Co., Ltd. plans to open four direct ID. experience centers nationwide by the end of 2024, covering Beijing, Shanghai, Guangzhou, and Chengdu. In 2024, the retail network will expand to over 20 cities, focusing on first- and second-tier cities. By the end of 2025, it will reach over 70 cities, extending from first-tier to third-tier cities.
ID.与众 addresses users’ concerns about charging for new energy vehicles. It offers various solutions for different scenarios. For public charging, ID.与众 integrates over 700,000 charging terminals across more than 350 cities. This includes 12,879 premium charging terminals from 开迈斯, covering 206 cities. These terminals provide reserved charging spots in 45 minutes, priority charging power, plug-and-charge convenience, and parking fee exemptions. For home charging, ID.与众 offers efficient and convenient brand home charging products, with installation completed in as little as three days.
To establish a high-end service benchmark, ID.与众 will launch the ID.与众 Club. Members will enjoy exclusive brand benefits, including membership gifts, event privileges, points rewards, and lifestyle perks. Meanwhile, the ID.与众 boutique mall will offer a range of products linked to modern lifestyles. This includes home decor, urban sports gear, premium camping supplies, car accessories, and tech gadgets.
Volkswagen’s new intelligent electric vehicle category began with the ID. series. By 2026, it will launch four new models, including SUVs and sedans. Each model will feature a unique gold Volkswagen logo. This logo symbolizes the promise to create extraordinary and memorable golden moments for users. In the future, every new car with the gold logo will benefit from a strong industrial ecosystem. Volkswagen will leverage its smart manufacturing advantages in Anhui and the technological innovations of local partners. This will accelerate Volkswagen’s transition to the era of intelligent electric vehicles.