Volkswagen Unveils ID. UNYX Experience Center in Shanghai: A New Era in Car Buying

After the Chengdu Halo store, Volkswagen opened its second brand direct store in the country—the ID. UNYX Experience Center—in Shanghai last week. Visitors enter the center and encounter a strong visual identity and brand atmosphere. The experience transforms car buying into an exploration of urban lifestyle. The center features a coffee bar, a lifestyle boutique display area, a product experience area, and a business negotiation area. These spaces create an immersive offline social and leisure environment for users.

Currently, Volkswagen’s sales network covers over 20 cities. By the end of this year, it will expand to over 35 cities. By 2025, this number will increase to 70.