On July 31, Genesis announced that Zhu Jiang will become the new CEO of Genesis Automotive Sales Co., Ltd. Before joining Genesis, Zhu Jiang served as the first managing director of Lucid in China. He led the brand’s entry into the Chinese market and expanded its business. Zhu Jiang has over 20 years of experience in the automotive industry. He worked with Chinese electric vehicle companies like NIO, building brands from the ground up. He also held executive positions in China for international brands such as BMW, MINI, Lexus, and Ford.
“I am honored to join Genesis,” said Zhu Jiang. “Genesis aims to win the trust and support of Chinese consumers with outstanding products and excellent user experiences. I feel inspired. I look forward to contributing to Genesis’s success in the Chinese market.” Zhu Jiang’s appointment as CEO will take effect on August 5, 2024. He will lead the Genesis China management team. He will drive the brand’s growth and development in China.