SAIC General Motors announced that Xue Haitao, former deputy general manager of SAIC-GM-Wuling, replaces Lu Yi as deputy general manager. He will handle marketing tasks.
Xue Haitao was born in 1982. He holds a master’s degree and a senior engineer title. He has served as the director of administration and public relations, director of marketing and network, and deputy general manager at SAIC-GM-Wuling Sales Company. In June 2016, he became the general manager of the company. He has held this position for eight years. He has rich experience in marketing, dealership network layout, and public relations. SAIC-GM-Wuling focuses on micro and small vehicles. In recent years, its performance has gained widespread recognition. It is known as “the people’s vehicle.” Xue Haitao is the driving force behind this brand image. As a key marketing member, Xue Haitao has worked on the front lines at SAIC-GM-Wuling. He excels in sales. He also has extensive experience in marketing and brand promotion.
In the first half of 2024, SAIC-GM-Wuling sold 570,000 vehicles. This marks a 9.6% increase year-on-year. Sales continue to grow. The company made significant breakthroughs in new energy vehicles and overseas markets. Xue Haitao has been appointed as the new vice president of sales at SAIC-GM. His role may greatly boost sales.