On August 26, BMW launched its “Sport Ace” at the 2024 Chengdu International Auto Show. The new BMW 3 Series family received a complete makeover. The new BMW 4 Series four-door coupe debuted. The all-new BMW 530i and BMW X5 Black Flame limited edition made a stunning appearance. BMW continues to innovate and enhance driving pleasure. Multiple “Sport Ace” models break new ground with innovative features. They also add high-value configurations to meet the personalized needs of Chinese consumers. The new BMW 3 Series family refreshes the benchmark for luxury sports sedans. It upgrades exclusive configurations for China. Since its debut in 1975, the BMW 3 Series has undergone seven iterations. Each one delivers an exciting driving experience and earns the trust of over 20 million global owners. Today, the new BMW 3 Series continually surpasses itself through innovation. It upgrades luxury features specifically for Chinese customers, fully addressing their needs and setting a new standard in the luxury sports mid-size sedan segment.
The new BMW 3 Series showcases excellent design in every detail. The new circular grille grabs attention instantly. The added Speed Blue and Brooklyn Gray metallic paints display dynamic elegance in changing light. The new welcome light carpet adds a sense of ceremony to every entry.
The interior features a flat-bottom M multifunction leather steering wheel, a Sensatec synthetic leather dashboard, and sparkling crystal components. This combination creates a luxurious and charming driving atmosphere. Whether gasoline or electric, the 3 Series remains true to its roots. The BMW 3 Series family delivers pure driving pleasure across all powertrains. The new BMW 3 Series combines a golden powertrain with innovative technologies. This pairing enhances control and performance. The 50:50 front-rear weight distribution ensures excellent balance and stability on various road conditions. HRS hydraulic rebound damping technology softens every bump. The combination of double ball joint spring dampers in the front and a five-link independent rear suspension provides precise steering and a comfortable ride. Driving pleasure remains consistent. The new all-electric BMW i3 embodies BMW’s innovative spirit and sporty essence. The fifth-generation BMW eDrive technology features an excited synchronous motor that delivers superior acceleration across all speed ranges. The only full-series standard rear air suspension in its class offers drivers a perfect balance of stability and comfort. The DSC dynamic stability control ensures precise handling in every turn. The new BMW 4 Series four-door coupe launches in China: dynamic and elegant, all within reach. As a popular body style in the BMW 4 Series family, the new BMW 4 Series four-door coupe combines the elegance of a hatchback with the practicality of a four-door vehicle. It merges elegant style, sporty coupe aesthetics, and pure driving pleasure, vividly reflecting modern luxury for a younger audience.
The new BMW 4 Series four-door coupe features a redesigned front LED headlight group. This upgrade enhances both visual appeal and functionality. The lights adjust automatically based on speed and navigation data, improving nighttime safety. The car now includes laser taillights from the BMW M4 CSL, adding vibrant expression to the rear. It offers two new paint options: Cape York Green and Flame Red, along with various BMW customization options. The exhaust pipe diameter increases to 100 millimeters. The new 19-inch alloy wheels provide more possibilities for personalization.
The all-new BMW 530i leads the way. BMW showcases several “sports champions” at the 2024 Chengdu Auto Show. The new BMW 4 Series four-door coupe upgrades its standard features. It offers high-value configurations that meet user expectations for style and driving pleasure. The entire lineup includes sporty seats made from high-quality Sensatec synthetic leather. These seats combine beauty, texture, and touch. Carbon fiber interior trim, light-colored textured lines, and ash wood accents enhance the car’s dynamic feel. Crystal-like interior components further elevate the luxury experience. The new M Performtex knit and suede seats provide lightweight durability. They offer comfort in both winter and summer. The high-end quality remains consistent and environmentally friendly. The new BMW 4 Series four-door coupe excels in chassis tuning. The M Sport suspension and variable sport steering ensure precise handling, boosting driving confidence. Features like the M Sport differential and high-performance calipers significantly enhance dynamic response, blending performance and comfort seamlessly. Pure driving pleasure is just a touch away. Digital innovation elevates the smart experience, injecting new vitality into driving enjoyment. BMW’s inspired technology focuses on people. It aims to blend innovative intelligence with personalized experiences, enhancing comfort and convenience in every drive. The new BMW models, equipped with the 24-07 software version, undergo a complete digital upgrade. The new BMW 3 Series and 4 Series four-door coupes feature the upgraded BMW iDrive system, taking the smart experience to new heights. The upgraded BMW iDrive system introduces a more user-friendly BMW Intelligent Personal Assistant. It offers natural voice interaction, faster response times, and emotional engagement. Users can seamlessly control volume and navigation with a whisper. The delay listening feature enhances human-machine interaction. The assistant recommends functions based on user habits and scenarios, such as closing windows on rainy days or turning on the air conditioning. It also reminds drivers to rest in specific situations, boosting comfort and convenience. The new BMW 530i and BMW X5 Black Flame Limited Edition debut at the Chengdu Auto Show. They showcase the perfect blend of driving pleasure and luxury design. The new BMW 530i, a standard wheelbase model, carries on the brand’s proud sporting genes. The new M Performance Sports Package includes M tri-color front seat belts and blue M sport calipers, enhancing visual impact. It offers four personalized paint options and over 100 special customization choices for unique expression. The optional Professional Adaptive Suspension features a variable damping control system that lowers the suspension by up to 4mm, improving dynamic stability at high speeds. The overall active steering system enhances low-speed agility and high-speed stability. The new BMW 530i follows the principles of “human-centered engineering” and “driving in the loop.” It offers automatic ramp assist with visual confirmation. When using assisted driving and navigation on closed roads, simply turn your head to the right side mirror. The vehicle will automatically change lanes to the right.
Since the launch of the domestically produced BMW X5, sales have led the segment. This success proves BMW Group’s deep understanding of the Chinese market and its localization strategy. The BMW X5 Black Flame Limited Edition comes from BMW Group’s Designworks studio in Shanghai. Designers highlight titan gold elements on the headlights and kidney grille frame, showcasing a unique and prestigious character. The exclusive Dark Flame Logo adds a personal touch. This model features carbon fiber trim for the first time among domestically produced vehicles. It also includes personalized 22-inch pure black wheels and black M sport calipers, blending luxury with performance. Additionally, the new car includes four custom video themes that merge the four seasons with the “Five Elements” of traditional Chinese culture. The “Fire” element, symbolizing strength, appears as “Black Flame,” reflecting the vehicle’s powerful core and resonating with Chinese cultural symbols of strength. The new BMW 3 Series, new BMW 4 Series four-door coupe, new BMW 530i, and BMW X5 Black Flame Limited Edition inherit the brand’s “pure driving pleasure” DNA. They continually innovate in technology and design, meeting users’ demands for personalized, high-quality driving experiences. As the 2024 Chengdu International Auto Show approaches, BMW will showcase its forward-thinking innovations, delivering surprises and exceptional experiences to consumers. Suggested retail price:
