MINI, the classic British brand under BMW Group, celebrates its 65th birthday. On August 27, the brand launches its first crossover model, the new electric MINI Aceman. It joins the new MINI JCW Countryman and the new electric MINI Cooper, which already hit the market this year. Each model has a clear position and unique capabilities, catering to different urban travel needs. The new electric MINI Aceman embodies the innovative spirit of the MINI brand. It features a new 5-door, 5-seat structure within a compact 4-meter length. This design enhances functionality and highlights classic design elements. It suits young explorers curious about city life and small families with higher practicality needs. The new electric MINI Aceman offers four variants: the Player, the Classic, the Artist, and the Racer, priced at 199,900, 219,900, 244,900, and 264,900 yuan (37280$), respectively.
Ms. Mei Xiaoqun, the head of MINI Greater China, stated, “The all-new electric MINI Aceman stands out in the new MINI family. It injects new energy into our electric lineup. It can navigate crowded urban jungles and showcases versatile crossover capabilities. It maintains the fun driving experience that people expect from a MINI go-kart and offers an engaging digital experience. We believe this new car will meet the personalized needs of MINI users alongside other family members.” The new crossover member, MINI Aceman, boasts a unique appearance. Its design features an expressive style, giving it an independent design language within the family. The car’s proportions are compact, and the design is distinctive with eye-catching details. The striking front, robust body contours, and dynamic stance present a flexible and confident crossover image. The dimensions are 4076x1754x1515 mm. The five-door, five-seat structure creates a typical crossover shape. The angular, polygonal new LED headlights easily distinguish it from other MINI models. The familiar MINI proportions remain, featuring the go-kart-like “four wheels at the corners,” a long wheelbase, short front and rear overhangs, and a three-section body separation. The iconic round MINI elements are still prominent in the new model.
The new design features five doors and five seats. It remains distinctly MINI. MINI prioritizes creative space utilization. The new model has a compact body, about four meters long. It navigates busy urban jungles easily. The practical five-door, five-seat layout enhances comfort for drivers and passengers. Everyone enjoys more head, shoulder, and leg room. The lower entrance height makes getting in more graceful than in an SUV. The panoramic glass roof brightens the interior and creates an open feel. The rear seats fold down in a 60:40 split. This expands the trunk capacity from 300 liters to 1005 liters. The large trunk opening allows for easy loading of big items.
The pure design style stands out in the interior. The new model follows a consistent minimalist design, honoring the vision of Sir Alec Issigonis, the founder of MINI. In the cockpit, the easy-to-use steering wheel, round OLED central screen, and redesigned iconic gear lever echo three key design elements of the classic Mini. Through the contemporary style of the new crossover, MINI blends history with the future. MINI showcases agility and dynamic performance in the mountainous city of Chongqing. The brand has a sporty talent embedded in its DNA. In the crossover model, MINI adjusts the chassis tuning based on the Cooper’s “play hard” characteristics. It retains agility and excellent dynamic performance, making it well-suited for navigating the complex urban jungle of “8D” Chongqing.
The classic go-kart-like body structure ensures excellent driving control. The new model features a higher ground clearance of 14.7 cm. It offers optional aerodynamic wheels ranging from 17 to 19 inches. This design enhances its ability to handle curbs and bumps. The elevated seating position gives drivers a better view and boosts their confidence. The new model retains the go-kart-like driving pleasure. The ARB acceleration slip control system speeds up traction control adjustments. This ensures stable and efficient acceleration in various scenarios. The finely tuned power curve allows full throttle use across all speeds. Drivers can enjoy maximum performance in both straight lines and corners. The all-new electric MINI Aceman offers pure electric drive. It utilizes a new platform developed by MINI for electric driving enjoyment. The official CLTC range reaches 450 kilometers. MINI’s innovations in the digital realm achieve a leap in intelligence. It creates a unique human-machine interaction experience while providing reliable driving assistance to relieve driver stress.
The industry-first circular OLED central control screen captures attention. The ultra-thin screen measures 240 millimeters in diameter. It pairs with the ninth-generation MINI operating system, designed for circular displays. Use the voice command “Hello, MINI” to summon the smart personal assistant, Spike. Spike helps manage the vehicle and answer questions. Choose from eight immersive “MINI Experience Modes.” The innovative bidirectional car projection, awarded the CES Innovation Award, lets drivers select their preferred in-car atmosphere. Small details, like light language and Union Jack design in the new interface, make the MINI more fun. The advanced driver assistance system enhances vehicle safety and simplifies driving. In the new electric MINI Aceman, this system provides additional steering and lane-keeping assistance. It helps the vehicle stay in the correct lane. Drivers see suggestions and actions clearly on the circular OLED screen for easy operation. The new electric MINI Aceman features 12 ultrasonic sensors and 4 surround-view cameras. These tools accurately identify available parking spaces and enable automatic parking in tight spots. The “narrow road reversing tool” greatly eases the driver’s task. When reversing on a narrow path, the driver can take both hands off the wheel. A light press on the brake pedal allows the car to reverse automatically along the previous 50-meter route. The innovative MINI enhanced digital key transforms a smartphone into a car key. This makes using the car more convenient. When the driver approaches within 3 meters, the front and rear lights activate to welcome. At 1.5 meters, the car doors unlock automatically. The MINI enhanced digital key can also be shared with multiple users. The new electric MINI Aceman features a sustainable cabin. It uses eco-friendly fabric and vegan leather. This combination offers a pleasing visual and tactile experience. It is durable, easy to maintain, and exudes luxury. Each family member excels in various aspects, adapting to different lifestyle scenarios. 2024 marks a significant year for the MINI brand. With the new MINI family, the brand enters a new era. The brand has a clear plan for the positioning of this new family. The new generation MINI Cooper is the “small” model. The new electric MINI Aceman is the “medium” model. The new MINI JCW Countryman is the “large” model. Each model targets different scenarios. Each has a distinct personality. Each excels in its area.
If you seek pure driving joy, the new MINI Cooper delivers urban go-kart fun. If you are curious and enjoy exploring, the new electric MINI Aceman offers versatility for city adventures. When you want to venture outdoors, the rugged new MINI JCW Countryman provides legendary performance for your journey. Regardless of innovation, MINI meets customer needs with its clear traits: good looks, fun, and great driving.