On August 23, Dongfeng Nano celebrated its first anniversary with the event “Nano Together: Annual Good Rice Conference” in Xiangyang. Nano users and fans from all over joined the celebration. The event featured nonstop interactive experiences that energized the crowd. Attendees explored the Dongfeng smart factory and discovered its green, low-carbon approach. The “Rice Friends” community enhanced services and benefits to improve user experience. The new version of Nano 01 and the fresh “Sure Silver” color brightened up refined living for the nation.
Feng Changjun, member of the Party Committee and chief accountant of Dongfeng Motor Group Co., Ltd., stated at the event, “Dongfeng Nano has developed over the past year. It combines 55 years of Dongfeng’s car manufacturing experience, technical expertise, and service legacy. Dongfeng Motor, with Dongfeng Nano, will uphold the philosophy of ‘Quality, Wisdom, and Harmony.’ We will increase R&D investment. We aim to deliver high-quality products and services to meet user expectations. We strive to be the most trusted partner for every user and explore endless possibilities for a better life together. In the future, with Dongfeng’s R&D, technology, and manufacturing strength, Dongfeng Nano will fully upgrade its product line. We will launch various multifunctional premium SUVs, CROSS crossover vehicles, PDI models, and more to create excellent cars for the public and meet their travel needs.” The Good Rice Conference served as a lively family gathering. Nano users from across the country came together to share their wonderful stories with Nano 01 and witness its growth. Six interactive theme areas—electronic music party, trunk market, electric vehicle camp, colorful auto show, complaint street, and welfare station—attracted huge crowds and featured exciting activities. Yu Yuefeng, assistant general manager of the Nano Marketing Division at Dongfeng Passenger Vehicle Sales Co., Ltd., said, “Over the past year, the choices and support of our users have enabled the high-quality implementation of Dongfeng Passenger Vehicle’s new energy ‘Leap Action.’ This has made Dongfeng Nano’s dream of providing excellent travel for the public a reality. Dongfeng Nano will continue to prioritize making great cars for the Chinese people, genuinely connect with users, infuse craftsmanship into our products, and stay true to our mission.”
On the event day, Dongfeng Nano enhanced its user services. It launched the “Mi Friends” community with new rights and an upgraded service system. The focus includes service upgrades, welfare celebrations, and co-creation incentives. This initiative brings real benefits and enjoyable experiences to more users. It rewards all Mi Friends for their love and trust. For service upgrades, Dongfeng Nano introduced the NAMMI Care+ service commitment. The first batch includes seven promises: 7-day returns, lifetime warranty, free rescue service, one-trip repairs, transparent maintenance, gifts with vehicle exchanges, and mandatory service supervision. This commitment ensures comprehensive support for Mi Friends throughout their vehicle ownership. It allows them to buy without worry and use their cars without hassle, enjoying family-like care.
In the realm of user benefits, Dongfeng Nano integrates its existing user points and rights systems. It launches a month of million-point celebrations for Nano users. Users enjoy full point refunds on products, priority purchases of cultural and creative goods, and exclusive brand collaborations. These perks pamper Nano users. For co-creation incentives, Dongfeng Nano will host events like the Trend Creation Competition and Mi Friends Market. Users will help create trendy products and share a better car life. Dongfeng Nano will deepen product co-creation with users. Together, they will build a national car that meets user expectations. The refreshed Nano 01 and the co-creation version made a stunning debut at the Chengdu Auto Show. In this beautiful meeting with users, the Nano 01 in the new “Certain Silver” color caught everyone’s attention. As the latest achievement of co-creation between Dongfeng Nano and users, both models plan to officially launch at this year’s Chengdu International Auto Show. The new “Certain Silver” color combines leading technology, low-carbon processes, and user insights. It showcases a unique elegance and high-quality feel. Dongfeng Nano pursues low-carbon and environmental protection. The color features nano-level silane film pretreatment, an eco-friendly three-coat two-bake process, and ultra-fine aluminum powder metallic paint. This results in a delicate and high-end gloss. A 2000-hour xenon lamp aging test ensures lasting color.
The Nano 01 co-creation version represents a collaboration between Dongfeng Nano and users. The vehicle maintains the exquisite quality and excellent performance of the Nano 01 while enhancing the sporty appearance. It features a dynamic front face with a full sports grille. The side profile showcases rich layers, with a black roof adding a trendy touch, complemented by sporty wheel trims. The tech-savvy rear boasts personalized, continuous taillights that highlight a sense of technological tension, making it stand out on the street. Dongfeng Nano plans to introduce more customization options for the Nano 01, bringing users more surprises. At the Good Rice Conference, Dongfeng Nano announced a comprehensive OTA upgrade for the Nano 01. This upgrade localizes popular apps like Baidu Maps, Kuwo Music, and Ximalaya Book, fitting 90% of user scenarios. It enhances the convenience, efficiency, and personalization of users’ car lives. The upgrade also introduces the “Peachy” HMI theme, offering diverse visual experiences and increasing driving enjoyment. Dongfeng Nano aims to create a smart, low-carbon lifestyle with users. At this conference, Dongfeng’s manufacturing base revealed more about its operations. The Dongfeng Passenger Vehicle Manufacturing Headquarters in Xiangyang serves as the main production hub for Nano. It has witnessed numerous Nano 01 vehicles rolling off the production line and heading to homes. Over the past year, Dongfeng Nano has achieved significant success in Xiangyang’s fertile development ground.
As a smart green factory, Dongfeng Passenger Vehicle Manufacturing Headquarters in Xiangyang firmly practices the low-carbon concept. This commitment continuously empowers the Nano 01. In production, the Xiangyang factory accelerates low-carbon manufacturing. It enhances automation and efficiency in the vehicle production line, improving energy utilization. The factory promotes green electricity and low-carbon processes, effectively reducing carbon dioxide emissions during the Nano 01’s production. By integrating low-carbon principles throughout the production process, the Nano 01 achieves outstanding performance with the lowest carbon emissions for A0-class electric vehicles, earning the title of “Low-Carbon Leader Model.” This achievement strengthens Dongfeng Nano’s partnership with users in creating a smart, low-carbon lifestyle. Together with users, Dongfeng Nano advances toward a better future. As a “national pure electric professional brand,” Dongfeng Nano has always centered on users since its launch. It empowers products with technology, collaborates with users, and creates high-quality models that exceed expectations, gaining the trust of many fans. At the recent Good Rice Conference, Dongfeng Nano showcased its strong product lineup and brand strength, further bridging the gap with users. The event highlighted its leading position in the green low-carbon sector. The annual Good Rice Conference concluded successfully, but Dongfeng Nano’s journey with users has just begun. In the future, more smart, low-carbon, high-quality national cars will emerge under the name “Dongfeng Nano,” partnering with users to achieve a better life.