On September 12, CCTV host Dong Qian visited Baoding. She engaged in a high-level dialogue with Great Wall Motors Chairman Wei Jianjun. They discussed key points on CCTV’s news program, “China’s Economic Gravity Field.” The new Wei brand Blue Mountain reached its 10,000th vehicle off the production line. During the live broadcast, they entered the production workshop and witnessed the ceremony for the 10,000th Blue Mountain. This milestone marks a significant achievement in sales and a new beginning for enthusiasm. Sales data shows the new Blue Mountain sold 1,153 and 1,064 units in its first two weeks, becoming a popular model in the large six-seat SUV market.
Participate in live broadcasts and social platforms. Lao Wei emphasized the need to step out of comfort zones. He said, “The times require us to adapt. As business leaders, we must interact with consumers and listen to their feedback and suggestions. This is essential.” Since he opened his Weibo account, he has posted frequently. He actively participates in various live broadcasts, bringing himself back into the spotlight. As he mentioned before, he needs to set an example for his executives to embrace the characteristics of this era.
Views on the Overseas Market When discussing the overseas market, Wei Jianjun said: While foreign car companies profit worldwide, Chinese car companies struggle in the domestic market. If Chinese car companies can sell in overseas markets, do we still need to compete against ourselves? Then we will share one name—Chinese-made cars! We hope more car companies will join Wei in this effort to create new opportunities for Chinese automobiles.
Great Wall Motors’ NOA City Opening Logic and Intelligent Driving Safety Values Wu Huixiao addressed the logic behind Great Wall Motors’ NOA city opening and its intelligent driving safety values. The NOA city opening pace allows users to familiarize themselves with urban routes after using the NOA intelligent driving feature. Great Wall’s intelligent driving functions ensure the safety of passengers and protect pedestrians and other vehicles on the road. Currently, cities like Baoding, Chongqing, Shenzhen, and Chengdu can use the NOA feature. It works on all highways and fast roads. Doubts About Great Wall’s Intelligent Driving Capabilities General Wei responded to online doubts about Great Wall’s intelligent driving capabilities. Ten years ago, Great Wall won awards for its intelligent technology, long before the emergence of “new car-making forces.” It is not only the “new car-making forces” that understand intelligence and digitalization; Great Wall excels in this area as well. In third-party testing, the new Wei brand Blue Mountain system ranked first in system smoothness nationwide, confirming its top position in the country and likely the world.
Great Wall seeks quality traffic. When asked about the role of traffic for businesses, Old Wei stated that Great Wall wants traffic that users recognize and love. Great Wall Motors will not rely on the influencer effect to create low-quality traffic, even if it attracts a large audience. It aims to gain consumer trust and support through continuous innovation and quality service.
Wei Jianjun asked how to better manage the future of Chinese football. At the end of the interview, the host asked him to leave a question for the next guest. Wei raised another question about football. It seemed off-topic but was relevant. He explained that it’s not that Chinese people can’t play football well. We need to follow industry development rules. We must avoid seeking quick success. We should build youth training and football leagues step by step.
The automotive field follows similar principles. Companies must adopt a bottom-line mindset. They should focus on long-term development. Blindly pursuing short-term profits is not an option.