To celebrate the 75th anniversary of New China, CCTV partnered with the China Automobile Industry Association to launch the “Special Action for the Upward Development of Chinese Automobile Brands”—the “National Car Pays Tribute to National Gates” check-in event. After a strict selection process, ten mainstream Chinese automobile companies and representative models checked in at the ten major national gates. They measured the vast landscapes of the motherland with wheels. Their actions support the upward movement of Chinese brands. This event highlights the mission of the Chinese automobile industry and showcases the new look and vitality of the industry after 75 years of New China.
As a country’s border, the national gate symbolizes sovereignty and territorial integrity. It represents national image, security, cultural exchange, and economic development. It highlights a nation’s political authority and dignity.
In this journey of Chinese automotive elites and glory, the new BJ40 from Beijing Automotive stands out. This selection recognizes the strength of the BJ40. It affirms its important position in the Chinese automotive industry. The BJ40 meets expectations. In the northeastern border at Suifenhe, it showcases the bold spirit of Chinese automotive brands. It highlights the unique charm of the Chinese automotive industry.
Beijing Automotive, a representative of China’s independent car brands, has innovated for over 60 years. The company focuses on one goal: making great cars for users. The BJ40, a key model in the BJ family, leads China’s off-road market. It caters to off-road enthusiasts and serves as a symbol of the Chinese off-road community. After ten years of upgrades, the new BJ40 stands out with its trendy design, top-tier smart features, and exceptional comfort. It has become a flagship model for Beijing Automotive’s off-road offerings, showcasing the rise and confidence of Chinese car brands.
The new BJ40 features a frameless door design. It blends rugged off-road capability with stylish dynamics. Luxury leather wraps the interior, providing a zero-gravity feel. This enhances driving comfort and showcases the excellence of Chinese automotive quality. On the smart technology front, the BJ40 introduces a five-screen intelligent cockpit. It uses the Qualcomm Snapdragon 8155 flagship chip and offers a vast array of apps from Huawei. The L2.5-level smart driving system leads off-road vehicles into a new era of intelligent travel. For safety, it boasts a unique built-in roll cage. The military-grade hydraulic expansion design keeps users safe on rugged terrains. This highlights the innovation and self-research capabilities of Chinese automotive brands.
Facing market changes and industry transformations, Beijing Automotive leads and drives the off-road sector in China. It upholds the principle of “driving car manufacturing with technology and achieving equal rights through technology.” The company uses technological innovation as its engine. It continuously launches new technologies and models, offering users more professional, reliable, and value-driven choices. With a spirit of leadership and relentless progress, it aims to be a crucial force in elevating Chinese off-road brands. At the “2024 Spring New Product Launch,” Beijing Automotive unveiled the Magic Core Electric Drive Super Drive solution. This solution opens a new development path for off-roading in China. It also demonstrates the company’s ambitious blueprint and fearless determination to seize the technological high ground in the off-road field.
Today, intelligence and personalization dominate consumer trends. Beijing Automotive focuses on “smarter, more energy-efficient, and safer” vehicles. It transforms technological innovation into product upgrades. The company aims for every consumer to enjoy the best value experience. This reflects Beijing Automotive’s deep insight into market demands. It also embodies its “user first” brand philosophy.
Honor the glory of the national car. Respect the dignity of the national gate. The new Beijing BJ40 stands quietly at the national gate. It honors past achievements and embraces future hopes. In this new era, Beijing Automotive holds firm to long-term beliefs. It builds on a solid foundation of craftsmanship. It seizes the key of technological innovation. The company continuously unlocks new boundaries in the automotive industry. It contributes to the global shine of Chinese brands. Beijing Automotive will lead with the new BJ40. It aims to elevate the Chinese automotive industry to higher, farther, and stronger goals. Every user will feel the power and warmth of Chinese brands. The global market will witness the transformation of Chinese cars from “manufacturing” to “intelligent manufacturing.” This is not just a promise from Beijing Automotive. It is a solemn pledge from the Chinese automotive industry for the future. Through relentless effort, it will write a new chapter for Chinese automotive brands on the world stage. Chinese cars will shine with excellence and lead the future.