On September 25, 2024, in Beijing, Enlyst Motors announced the launch of the Enlyst Grenadier 5-seater off-road vehicle in China. This masterpiece embodies the brand essence of “Built for More.” It showcases a fearless spirit and exceptional performance, standing out in the global 4X4 off-road sector. Eighteen months after its successful launch in over 40 countries, the Grenadier’s debut in China injects fresh energy into the luxury off-road segment. It leads the development of a new category.
The latest Innoson vehicles bring three models of the Grenadier to the Chinese market. These models cater to different customer needs. The standard Grenadier serves as a blank canvas. Customers with high customization needs can add various features. The official suggested retail price is 808,000 yuan (115250$). The Grenadier Fieldmaster targets adventure enthusiasts. It includes heated front seats, leather interior, and a Safari sunroof for comfort. The official suggested retail price is 908,000 yuan (129510$). The Grenadier Trialmaster suits extreme off-road lovers. It comes with a high intake, front and rear differential locks, and external multifunctional straps. The official suggested retail price is 908,000 yuan (129510$).
The first batch of customers in China will receive their vehicles by the end of October. They will be the first to enjoy the exceptional driving pleasure and extreme off-road performance of the Innoson Grenadier. The sales and service centers in Beijing and Chengdu are now open. The centers in Shanghai and Guangzhou will be ready in four weeks. Innoson will provide strong pre-sale and after-sale service support. This includes a five-year unlimited mileage warranty and a chassis rust protection warranty for up to twelve years. The service system will support customers throughout the car ownership journey, ensuring world-class products and an excellent driving experience. “In China, the Grenadier’s launch marks not just the entry of a car brand, but the beginning of deep market cultivation,” said Peng Mingshan, General Manager of Innoson China. “As a brilliant new star in the luxury off-road market, the Grenadier showcases what a luxury off-road vehicle should be with its rugged and unique engineering. We hope this versatile off-road masterpiece will offer Chinese off-road enthusiasts and discerning lifestyle seekers more possibilities to explore the future.”
The Grenadier is a world-class 4X4 off-road vehicle designed for daily life, long drives, and outdoor adventures. It excels on muddy roads, city streets, and highways. “From the beginning, INEOS Automotive established China as a core strategic market,” said Lynn Calder, CEO of INEOS Automotive. “We have operated in China with a long-term vision. We spent over two years preparing and investing resources to enter the market.” INEOS launches a new category and creates an off-road legend. The Grenadier reflects the unique vision of Sir Jim Ratcliffe, chairman of INEOS Group. He is a car enthusiast and an experienced adventurer. The vehicle takes its name from the Grenadier pub in London, where the inspiration for its design originated.
Energica Motors focuses on creating a new model from scratch. They develop and manufacture four-wheel drive off-road vehicles with a fresh perspective. Their goal is to provide top off-road capability, durability, and reliability. They blend modern comfort and refined luxury. The Energica Grenadier stands out in the luxury off-road segment. It redefines luxury off-roading. Since its launch, the Grenadier has won multiple awards in Europe and America. It has gained recognition from users, including off-road enthusiasts, explorers, and outdoor sports lovers.
Strong backing, enduring values. In design, research, and production, INEOS Automotive benefits from its parent company’s strength, expertise, and unique values. As a leader in the global petrochemical industry, INEOS operates in 36 sectors. It employs around 26,000 people worldwide. Its production network spans 194 sites across 29 countries. From coatings to plastics, textiles to technology, and pharmaceuticals to mobile phones, INEOS products enhance nearly every aspect of modern life. INEOS maximizes its potential through long-term thinking, a commitment to success, and a spirit of resilience, rigor, and humor. These values run deep within INEOS Automotive. Recently, the group has focused on consumer goods, quickly capturing public attention. Its well-known brands, including the British fashion icon Belstaff, the high-quality home and personal care brand Hygienics, and the innovative INEOS Automotive, shine brightly in the consumer goods landscape. In sports, INEOS demonstrates its remarkable cross-industry strength and influence. The INEOS Grenadiers cycling team excels in top international events. INEOS serves as a significant shareholder in the Mercedes-AMG Petronas F1 team. The INEOS Britannia sailing team fiercely competes for America’s Cup glory. INEOS supports Eliud Kipchoge in setting a new marathon record. Sir Jim Ratcliffe’s recent shareholding in Manchester United adds to this impressive portfolio. These achievements highlight INEOS’s diverse and expanding presence in sports. INEOS Automotive plays a key role in this vast cultural ecosystem. It embodies a relentless pursuit of excellence, infusing this spirit into every innovation and success. For example, the INEOS Grenadier factory in Hambach, France, is renowned for exceptional product quality. The factory spans 210,000 square meters and features advanced facilities. It employs 1,000 experienced team members. Since mid-October 2022, the team has undergone 20,000 hours of training to prepare for Grenadier production.
Endless expansion space, personalized customization. From the start, the Infinix Grenadier aimed to meet users’ personalized needs. It boasts an unmatched extendable design. The multifunctional side rails and excellent roof load capacity offer owners various equipment options. The open pre-wiring system routes wiring through the engine compartment and cabin. This prepares for easy installation of plug-and-play devices without removing the headliner or interior panels. Adding extra light bars or equipment becomes simpler. To cater to different owners’ needs, the Grenadier provides many customization options and factory accessories. From LED lights to roof bike racks, from heavy-duty protection hardware to comprehensive tool kits, it covers everything. Owners can easily select their desired accessories through the online configuration tool. They enjoy tailored services to create a unique off-road vehicle. Embracing practicality, reshaping classic aesthetics. The Infinix Grenadier focuses on practicality and powerful performance. It follows the design principle of “form follows function,” avoiding unnecessary decorations. The exterior design features a recognizable classic shape. The body lines are simple yet strong. The compact, boxy design enhances space efficiency and delivers a striking visual impact. The Grenadier’s unique 30/70 split tailgate design allows for easier access.
Compared to its rugged exterior, the interior of the grenade launcher blends elegance with mechanics. It favors analog controls over digital ones. This design preserves the charm of traditional off-road vehicles. It also allows drivers to feel the vehicle’s status more intuitively. The central control system draws inspiration from aircraft cockpit layouts. It integrates all off-road controls and function buttons. Drivers can quickly respond to various complex terrains. Everything remains under control.
Extreme off-road performance, fearless of any challenge. The strong off-road system features a non-load-bearing body structure, front and rear solid axles, and a transfer case. This setup gives the Infinix Grenadier the confidence to showcase the true spirit of rugged off-road vehicles. Whether on rugged mountain roads, muddy swamps, or slippery rivers, the Grenadier helps users stay focused and move forward without compromise. The fully enclosed ladder frame chassis uses 3.5mm thick steel plates. It offers strong corrosion protection, ensuring stability and durability on extreme terrains. The all-time four-wheel drive includes a dual-speed transfer case and a standard central differential. Users can opt for front and rear electronic locking differentials, along with all-terrain or highway tires. This setup allows flexible power distribution for both high-speed highways and low-speed climbs on rugged trails, ensuring stable movement. The front and rear solid axles and progressive coil spring suspension balance off-road capability with daily driving comfort, making every journey enjoyable.