On October 8, Blue Whale News reported that during the recent “Golden Week,” the car market thrived. Many car companies received a flood of orders. Blue Whale News analyzed official and third-party data. They found that new energy vehicle companies like Hongmeng Zhixing, Leap Motor, Deep Blue, Xiaopeng, and Li Auto received over ten thousand orders during the seven-day National Day holiday. Some companies nearly matched their previous month’s delivery volume in just seven days. “This National Day saw a surge in both new energy and traditional brand sales,” said Sun Shaojun from the third-party research firm Che FANS. During the holiday, Mercedes-Benz received about 20,000 new orders, BMW around 18,000, and Lexus six to seven thousand. “Thanks to substantial bonuses from Mercedes and BMW to their channels, morale has stabilized.” The booming end-market and strong overall market performance also influenced A-share automotive stocks. On the first trading day after the holiday, they collectively rose. According to Wind data, by the close on the 8th, companies like JAC Motors hit their daily limit, while others like Seres, Lifan Technology, BYD, and Great Wall Motors saw increases of over 5%.
A well-known automotive blogger discussed whether to buy a car or stocks in a bull market. They cited opinions suggesting, “It’s not a good time to buy a car. Invest that money in the stock market. You might afford a better car later.” This viewpoint sparked heated debates. Some users agreed, saying, “Trade a bike for a motorcycle, or a motorcycle for a car, or change a down payment to a full payment.” Others joked, “If you wait too long, you might not need to buy at all.” Blue Whale News will continue to monitor the automotive market and stock trends. Regarding specific sales, on October 8, Blue Whale News learned from Huawei that as of October 7 at 6 PM, the HarmonyOS vehicle series surpassed 28,600 pre-orders during the National Day holiday. The pre-orders for the ZhiJie R7, Wenjie M9, and Wenjie M7 exceeded 9,600, 7,800, and 9,000, respectively. “Thank you to the car owners for their support and trust,” said Yu Chengdong, Huawei’s Executive Director and Chairman of the Terminal BG, on October 8. He noted that besides the strong sales of the Wenjie M7 and M9, the R7 also gained traction. “Building a new brand is very challenging. The ZhiJie brand rises with the R7.” Lei Jun, founder and chairman of Xiaomi Group, also posted on social media. He announced that the Xiaomi SU7 locked over 6,000 orders during the National Day holiday. The goal for October is to produce and deliver 20,000 units. He mentioned during a livestream on October 1 that Xiaomi cars added over 4,000 new locked orders each week since September. The delivery schedule now extends to February next year. Besides Yu Chengdong and Lei Jun, Zhu Jiangming, Chairman of Leap Motor, expressed excitement as well. “On the last day of the National Day holiday, Leap Motor’s sales hit a new high. We secured over 17,000 pre-orders during the seven-day holiday.” On the night of October 7, Zhu Jiangming shared the National Day holiday order data in his social media circle. According to the backend data he provided, the order volume for Zero Run cars reached 3,576 units that day. In the past seven days, the total order volume hit 17,397 units. On the evening of October 1, he stated that Zero Run stores received so many orders that they struggled to keep up. They achieved over 3,000 orders in a single day, marking a record high for daily orders in October. Additionally, several car manufacturers reported data showing that Deep Blue cars accumulated 14,465 orders during the National Day holiday. For reference, their delivery volume in September was 22,709 units. BAIC’s Arcfox received 5,252 orders during the holiday, with 2,172 for the Alpha T5 and 1,873 for the Alpha S5. Furthermore, data disclosed by Sun Shaojun from “Car FANS” revealed that Li Auto added over 20,000 orders during the holiday. Xpeng Motors saw 16,000 new orders, while Zeekr surpassed 10,000 new orders. In addition to new energy vehicles, some fuel vehicle sales surged due to limited-time pricing and significant discounts. According to data from SAIC General Buick, the new generation Envision Plus broke 7,000 orders in seven days, averaging over 1,000 per day, a year-on-year increase of over 300%. The vehicle previously launched a special autumn price starting at 169,900 yuan (24050$), equivalent to a price drop of 60,000 yuan (8490$) across all versions, plus a maximum trade-in subsidy of 25,000 yuan (3540$). Dongfeng Nissan reported that its three brands secured 30,265 orders during the Golden Week. They revealed that the launch of the Altima True Heart Edition in mid-September drove a 40% month-on-month increase in Altima’s overall terminal invoicing. The new Altima True Heart Edition launched on September 13, starting at 127,800 yuan (18090$). As a member of the Japanese B-segment trio, the Altima previously had a price around 200,000 yuan (28310$).