On October 8, several car companies reported their order status after the National Day holiday. Among them, Hongmeng Zhixing was the most active. Over the past seven days, it released updates almost daily. The latest poster data shows that from October 1 to October 7, Hongmeng Zhixing secured over 28,600 orders.
Leap Motor announced its latest sales data last night. During the 7-day holiday, it secured 17,397 orders. Lei Jun also revealed that Xiaomi Cars received over 6,000 orders during the National Day holiday. Third-party sources indicate that BYD, Li Auto, and Xpeng also secured many orders last week. According to incomplete statistics from Che Dongxi, several car companies received about 276,000 orders during the 7-day holiday. This averages to around 40,000 new orders each day.
It’s no surprise that Zhou Jinkai, the General Manager of SAIC-GM-Wuling’s brand and communication, posted on social media. He stated that this National Day Golden Week is the highest sales week in many years.
As September and October reach peak sales, domestic car manufacturers show increased enthusiasm for selling cars. In September, over 10 companies set new sales records. Importantly, these companies launched more than 40 new models in September, all aiming for high sales. In October, the domestic car market is likely to see further growth. 01. Hongmeng Zhixing secured nearly 30,000 pre-orders, while Xiaomi’s SU7 locked in over 6,000 orders. Among car manufacturers, Hongmeng Zhixing actively reported daily pre-order numbers and detailed data on specific models during the National Day period.
According to official data from Hongmeng Zhixing, from October 1 to October 7, total pre-orders exceeded 28,600 units. The Zhijie R7 reached over 9,600 units. The Wenjie M9 surpassed 7,800 units. The Wenjie M7 exceeded 9,000 units. This is the highest pre-order number among officially reported car companies. Specifically, the Zhijie R7 accumulated at least 9,600 pre-orders during the National Day holiday. Adding the 11,000 pre-orders reported on September 29, the total for the Zhijie R7 now exceeds 20,600 units.
The Wenjie M9 and M7 performed well. Overall, Hongmeng Zhixing’s Wenjie and Zhijie gained many orders during the National Day holiday. They seized the good opportunity to sell cars. Xiaomi CEO Lei Jun revealed on social media that the Xiaomi SU7 secured over 6,000 orders during the holiday.
Lei Jun emphasized Xiaomi’s car delivery goals. The company plans to produce 20,000 cars in October and deliver 20,000 cars.
During the Xiaomi SU7 holiday, the company locked in over 6,000 orders. Xiaomi should easily meet its goal of producing and delivering 20,000 vehicles in October. The next challenge is whether the factory can keep up with production capacity. Leap Motor’s founder and CEO, Zhu Jiangming, shared a screenshot of the company’s order volume during the 7-day holiday on social media.
The chart shows that Leap Motor locked 17,397 orders over the 7-day holiday. The daily order lock reached 3,576 vehicles.
This is the second highest lock order data officially released, after Hongmeng Zhixing. As Zhu Jiangming mentioned, the cost-effective Leap Motor secured many lock orders during the National Day holiday. Deep Blue Auto officially announced a total of 14,465 orders during the holiday. This number exceeds 60% of their September sales, which were 22,709 vehicles.
The poster mentions “left hand Deep Blue super extended range, right hand Huawei intelligent Qian Kun.” This indicates that the extended range power system and collaboration with Huawei on intelligence may be Deep Blue Auto’s main focus. The image also states that over 800 units of the Deep Blue S05 have arrived at stores. This may attract customers to visit the showrooms and boost sales for Deep Blue Auto.
Zhi Ji Auto did not announce total holiday sales. However, it revealed the daily lock orders for the Zhi Ji LS6 on October 5, 6, and 7. On October 7, the Zhi Ji LS6 exceeded 1,600 single-day lock orders.
In the past few days, only the official order numbers from Zhiji count. The LS6 accumulated at least 3,450 orders on October 5, 6, and 7. Earlier, Zhiji announced that the LS6 surpassed 11,000 orders in 48 hours. Therefore, the LS6 has at least 14,450 orders in total. Data from various car companies shows that many potential buyers chose to purchase cars during the recent National Day holiday. This trend may define the theme for October. Some companies did not officially announce their order numbers during the holiday. However, information leaked from various sources. According to automotive blogger “Sun Shaojun 09” on social media, Li Auto added over 20,000 orders during the holiday.
Recently, Li Auto’s weekly sales often exceeded 10,000 units. This performance meets expectations and shows stable sales for Li Auto. On October 1, 2024, Li Auto announced its delivery data for September 2024. The total cumulative deliveries reached 975,100 units. This month, it is likely to surpass 1 million units, making it the first new force car company in China to achieve this milestone. On social media, “Sun Shaojun 09” revealed that Zeekr added over 10,000 new orders during the National Day holiday. The Zeekr 7X has accumulated more than 20,000 orders and delivered over 5,000 units. This month, deliveries should exceed 10,000. “Sun Shaojun 09” also reported that Xpeng added over 16,000 new orders during the holiday. The Xpeng MONA M03 likely contributed significantly to this volume. Additionally, a blogger noted that BYD received over 160,000 orders during the seven-day National Day period.
Although these order data are not official, they hold some reference value. If these figures are accurate, car manufacturers sold cars vigorously during the recent Golden Week. In September, many car companies set new sales records. October will see them continue to compete for orders. “Golden September and Silver October” are crucial sales periods for car manufacturers. Many companies broke their sales records in September. According to incomplete statistics from Che Dongxi, 12 car companies exceeded their monthly sales records for the year. Nine new energy companies sold over 10,000 units.
September, known as “Golden September,” has passed. October, or “Silver October,” brings intensified competition. During the National Day holiday, companies scramble for orders. To boost sales in October, automakers deploy various strategies. September marked a frenzy of new car releases. Over 30 automakers launched around 46 models. On September 10 alone, eight new cars hit the market. The reason for this surge in new releases is clear. New cars drive sales growth. Companies like Xpeng, NIO, and Zeekr have already reaped the rewards of new models. The sales growth from last month’s launches will materialize this month. Expect automakers to introduce more new cars or purchasing incentives in October. They aim to sustain the sales momentum from the National Day holiday. In conclusion, during “Golden September” and “Silver October,” automakers accelerate sales. Data from both official and third-party sources show strong sales during the National Day period. Overall, the holiday serves as a crucial sales period. Automakers attract consumers with new models, discounts, and smart features. As the second half of the year progresses, expect more new models and incentives. The Chinese automotive market is likely to continue its growth trajectory.