BMW Group maintains strong momentum in its electrification process. This month, its new energy vehicles in China will reach a cumulative total of 400,000. In the first nine months of this year, BMW Group delivered over 76,000 new energy vehicles in China. Sales of BMW’s pure electric models grew by 8.1% year-on-year, thanks to strong performances from domestically produced models like the BMW i3, BMW iX3, and BMW iX1. The growth in BMW’s electric vehicle sales stems from a clear electrification strategy. By 2025, BMW Group will enter a new phase of electrification. The highly anticipated new generation of BMW models will begin global production in the second half of next year. Within 24 months of the first model’s production, at least six new generation models will hit the market. These models showcase BMW’s future core features: electrification, digitalization, and sustainability. They will enhance BMW’s image of sportiness and luxury in modern and innovative ways, defining the future of intelligent luxury mobility. This signifies BMW’s comprehensive advancement in design, technology, and philosophy. The “new generation” leads BMW’s innovation, with results gradually applied to all future models. The new generation models feature a newly developed electronic and electrical architecture, a fresh human-machine interaction concept, and the sixth generation eDrive power system. In China, the sixth generation power battery equipped in the new generation models will begin trial production by the end of this year. The Chinese R&D team plans to start road tests for the new generation models next year, with the first model officially produced in Shenyang in 2026. In addition to the growth of BMW’s pure electric models, BMW continues to strengthen its BMW M and BMW X series product lineup. It leverages brand influence and product strength to offer diverse model choices and ongoing technological innovations. This approach meets customers’ varied needs and reinforces the brand’s core value: a human-centered focus and driving pleasure.
BMW M serves as BMW’s innovation incubator. It embodies pure driving pleasure. BMW M models excel in power and driving experience. BMW M technology features in high-performance models and increasingly in mainstream models. This allows more consumers to enjoy the driving fun and performance boosts from M technology. This year marks a significant launch for BMW M. It introduces nearly 10 new models for Chinese customers, including the first domestically produced performance model, the BMW X1 M35Li. By year-end, BMW M will offer 23 models in China, covering nearly all market segments. These models will include all power systems: internal combustion engines, plug-in hybrids, and electric vehicles. They cater to diverse user demands for ultimate driving enjoyment. As product launches continue, BMW M’s market share in China rises this year. The BMW M high-performance models, like the M2, M3, and M4, rank first in their segments. In early November, the 2024 BMW M Carnival will take place in Chengdu, offering an exciting driving experience for BMW M owners and fans. The new BMW M5, featuring a high-performance hybrid system, will launch soon, generating anticipation.
The BMW X family has built a strong product lineup. It includes all powertrains: internal combustion engines, plug-in hybrids, and pure electric models. The X family serves as a pillar of the BMW brand, with global sales reaching 12 million units. In August, the all-new BMW X3 long-wheelbase version made its global debut. As one of the most representative models of the BMW X family, the BMW X3 pioneered and leads the luxury midsize SAV segment, winning over 3.5 million users worldwide. The new BMW X3 long-wheelbase version enters its fourth generation. It features a larger size and a more striking, futuristic design. This model perfectly combines the unique driving pleasure and comfort of X vehicles, becoming BMW’s most enjoyable luxury midsize SAV. The all-new BMW X3 long-wheelbase version will deliver in Q1 2025. The all-new BMW X3 M50 will enter the domestic market in Q2 next year.
BMW Group accelerates its digital and electric transformation. It enhances the overall experience for Chinese customers. The company builds a comprehensive charging service ecosystem. It uses digital tools to improve convenience for BMW owners. This approach strengthens the interaction between the brand and users. The MyBMW App offers convenient digital charging features. Owners can control wall boxes, schedule charging, and make payments. They can search for public charging stations and book BMW supercharging stations. The app supports plug-and-charge options. Currently, over 10 million users have registered on the MyBMW App in China. BMW’s public charging network connects over 710,000 public charging points across more than 320 cities. About 60% of these are DC charging stations.