On October 27, 2024, the second season of the Cultural Tourism China Exploration Program and the launch event for the China Star dual flagship took place in Xi’an. The event showcased a blend of modern technology and Chinese culture, highlighting the perfect fusion of Eastern aesthetics and the automotive industry. The theme was “National Style Reborn.” At the event, Geely officially launched the China Star Eastern Yao. The Star Rui Eastern Yao comes in five versions: 1.5TD+7DCT and 2.0TD+8AT. The official price ranges from 99,700 to 138,700 yuan (19460$). The Star Yue L introduced two new Eastern Yao versions alongside existing models. Its official price ranges from 147,700 to 179,700 yuan (25210$). Customers who purchase the Star Rui Eastern Yao can enjoy a limited-time cash rebate of up to 5,000 yuan (700$). Those who buy the Star Yue L Eastern Yao can receive a cash rebate of 12,000 yuan (1680$). Buyers will also benefit from various purchase rights, including financing, renewal, data, maintenance, and premium services.
China Star’s Dongfang Yao showcases original Chinese luxury design. It excels in performance, comfort, and smart technology. It meets the expectations of 1.2 million users. It reveals the charm of Chinese cars to the world. The world sees Dongfang Yao. Dongfang Yao inherits the essence of the Tang Dynasty, presenting new Chinese luxury. The Fuyuan Garden reflects the brilliance of the Tang era, rich in historical significance. It stands as a cultural landmark in Xi’an. Geely’s “Cultural Tourism Exploration Plan Season Two” launches here. It empowers traditional culture through modern industry and innovation, radiating confidence and vitality.
The short film “盛世十二时辰” connects Xi’an’s unique scene elements with the twelve time periods. Each time period features a different scene. Young Peking opera actor Guo Xiaojing collaborates with the East Warehouse Drum and Music Society of the Tang Paradise in “戏内戏外.” This performance transports the audience to the grand Tang Dynasty celebrations, showcasing the clash of traditional and new cultures. The short film “国韵新生” vividly presents the evolution after this clash. People from various fields in the new era pass down ancient wisdom and ignite innovation in their own ways. Qiu Jirong, the fourth-generation heir of the Qiu School of Peking opera and a pioneer of cross-border fusion, explores the true self in “吾・空.” He embodies the spirit of courage, resilience, and determination. In the final thunderous sound, two new Chinese Star Dongfangyao cars emerge from a time tunnel, enhanced by modern 3D technology. They ignite the atmosphere, draping thousands of years of Chinese culture in vibrant new attire. Chinese culture and Chinese manufacturing create a spectacular scene of “国韵新生.” Additionally, the award-winning group Nan Zheng Bei Zhan performs live. Their powerful songs “生来倔强” and “我的天空” accompany the premiere of the first co-created MV for Chinese Star users on the big screen. This showcases their spirit of striving for excellence and moving forward. Over 1.2 million Chinese Star users share a love for life and a pursuit of the future. Their aspirations align with Geely’s commitment to innovation and disruption. Together, they will continue to create a beautiful future.
Since its inception, Geely’s China Star has actively explored the fusion of traditional Chinese culture and modern automotive technology. It integrates traditional elements to offer users high-quality, valuable products. The newly launched China Star Oriental Yao draws inspiration from opera art in its design. It incorporates elements like Peking opera masks, Morse code, and auspicious clouds. Through continuous refinement, it achieves a design that resonates with Eastern aesthetics. It infuses “high-value Chinese luxury” into the Oriental Yao. With its unique Chinese luxury aesthetics, the Oriental Yao showcases both luxurious exteriors and high-value interiors.
The Xingrui Dongfang Yao and the Xingyue L Dongfang Yao feature new colors: Yunyan Mosa Gray and Dongfang Qing. The vehicle showcases a unique national style from the grille to the wheels and the rear wing. It incorporates original cultural symbols throughout the interior. This design delivers a luxurious experience in both function and sensation. Users enjoy a high-value experience from every angle.
Geely’s China Star, the Dongfang Yao, leads in high value. It embodies the idea of “fighting for high value in Chinese cars.” Geely boldly pushes boundaries. It continuously raises the standards and experiences of luxury fuel vehicles. The launch of the Dongfang Yao rewards 1.2 million loyal users. It reflects a deep understanding of the current fuel vehicle market and user needs. This luxury model offers premium, high-end, and intelligent features. It meets the demand for high-value travel experiences.
The Xingrui Dongfang Yao redefines family sedans with luxurious upgrades in power, intelligence, and comfort. It features a powerful 2.0TD engine paired with an 8AT transmission. This combination elevates performance to new heights. The engine delivers 175 kW of power and 350 N·m of torque. It accelerates from 0 to 100 km/h in just 6.6 seconds, offering exceptional driving pleasure and control. The car introduces the user-friendly Flyme Auto system, similar to a smartphone. A 14.6-inch HD central display and a 10.2-inch full LCD instrument panel ensure convenient operation for users.
The God’s Eye 540° transparent chassis enhances safety and intelligence. It features an L2-level intelligent driving assistance system with multiple ADAS active safety functions. The Star瑞东方曜 offers luxury and comfort. It includes premium suede interiors and a large panoramic sunroof. These elements provide a comfortable and elegant experience for passengers. The car also has a Yanfelisi 12-speaker audio system and a high-end fragrance system. These features boost the luxury and enjoyment inside the vehicle.
The flagship model, the Xingyue L, is a versatile hexagonal warrior. The new Oriental Yao edition upgrades driving control, cabin features, and safety. In driving control, the Xingyue L Oriental Yao features a CMA line-controlled chassis and a CCD variable damping suspension system. These keep the vehicle stable and comfortable on various road conditions. The new generation BorgWarner four-wheel drive system enhances the driving experience, even in complex conditions.
The luxurious cabin offers an impressive experience. The IMAX panoramic triple screen, combined with the Galaxy OS 2.0 system, enhances the technological feel of the Star Yue L Oriental Yao. Users enjoy efficient vehicle interaction. They can also access the latest features and services through OTA upgrades. The driver’s seat features massage and sound in the headrest. The front passenger seat can recline with one touch, transforming it into a queen’s seat. The rear seats offer 30°-40° electric adjustments, boosting passenger comfort. To ensure luxury and safety, the Star Yue L Oriental Yao includes an active safety system and meets five-star safety standards. Its cage-like body design and comprehensive health monitoring system provide all-around protection for users.
Geely’s CMA high-end series, China Star, quickly gained market recognition and user praise with its disruptive product strength. It has surpassed 1.2 million in cumulative sales. The star products, Xingrui and Xingyue L, lead their respective segments, setting examples of high sales and high value. The launch of the China Star Dongfangyao will further strengthen China Star’s position in the fuel vehicle market. The products continually innovate, and value consistently rises. Through deep integration and exploration in industry, ecology, technology, and culture, China Star drives Chinese automotive brands to the world stage, allowing the world to witness the brilliance of Dongfangyao.